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2014, STU - Student edition, ISBN 0691153396, xii, 275
Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for... 
Economic aspects | Internet marketing | Social media | Online social networks | Technology | Marketing & Advertising | Business | Social media-Economic aspects | Online social networks-Economic aspects
Book
2015, 2nd edition, revised and updated., ISBN 9781137359162, xx, 335
A new edition of the bestselling, comprehensive framework for understanding Asian branding strategies and Asian brands, including a user-friendly strategic... 
Branding (Marketing) | Management | Brand name products | Asia | International economics | Marketing
Book
2018, ISBN 9783319625997, xxxii, 268 pages
This text offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the... 
Frequent flyer programs | Airlines | Management | Finance | Services | Business and Management | Market Research/Competitive Intelligence | Business Strategy/Leadership | Strategy | Aviation business | FFPs | CRM | Marketing
Book
2014, 2nd edition., ISBN 1137279567, xii, 242
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how... 
Branding (Marketing) | Internet marketing | Social media
Book
1979, 4th ed. --, ISBN 0256021562, xiv, 755 p., [2] leaves of plates
Book
2006, ISBN 9781403992796
Book
2014, 2nd edition., ISBN 9780203758144, xiii, 275
"In this important and timely volume, Dennis W. Johnson has assembled an outstanding team of political scientists and political professionals to examine one of... 
Political campaigns | POLITICAL SCIENCE / Political Process / Elections | POLITICAL SCIENCE / General | Election | United States Politics and government | Presidents | POLITICAL SCIENCE / Government / General
Book
2014, 1st edition., ISBN 1137279303, 260
"A leading marketer breaks down the barriers between traditional and digital media, offering timeless principles for customer engagement"-- "In a cultural... 
Branding (Marketing) | BUSINESS & ECONOMICS / Advertising & Promotion | Internet marketing | Brand name products | Internet advertising | BUSINESS & ECONOMICS / Marketing / General
Book
1975, 3d ed. --, ISBN 0256016364, xiii, 650
Book
2014, First edition., BK business book, ISBN 1609949641, vii, 195 pages
Book
2014, 2nd edition., ISBN 1137279567, xii, 242
This fully updated edition of Brand Media Strategy explains how innovative marketers are growing their brands using advertising, digital media, and the... 
Branding (Marketing) | Internet marketing | Social media
Book
2010, ISBN 0240813022, xx, 243
Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each... 
Signs and signboards | Digital signage | Advertising | Audio-visual equipment | Communications & Information Processing
Book
2003, ISBN 0749440236, xii, 260
""For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition,... 
Planning | Management | Brand name products | Export marketing | Marketing | Branding (Marketing) | Brand name products - Planning
Book
2008, 8th ed., ISBN 9780073529851, xix, 555
Book
2011, Wiley & SAS business series., ISBN 9781118005224, xix, 204
Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you... 
Réseaux d'ordinateurs | Aspect économique | Social media | Economic aspects | Computer networks | Réseautage personnel (Informatique) | Business enterprises | Online social networks | Entreprises | Médias sociaux | Strategic planning | Sales & Marketing | Social Media | Business | Internet marketing | Internet advertising
Book
1967, Harbrace series in business and economics., ix, 336
Book
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