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Tourism Management, ISSN 0261-5177, 04/2014, Volume 41, pp. 148 - 157
The purpose of this study is to investigate potential differences in attitudes between Chinese and Western tourists towards various hotel room reservation... 
Hotel room booking | Localization | Conjoint analysis | Globalization | STANDARDIZATION | MANAGEMENT | PERSPECTIVE | PERFORMANCE | MARKETING STRATEGY | CROSS-CULTURAL DIFFERENCES | BRANDS | REVENUE MANAGEMENT | CONSEQUENCES | HOSPITALITY, LEISURE, SPORT & TOURISM | FAIRNESS | ENVIRONMENTAL STUDIES | PERCEPTIONS | Market research | Consumer behavior | Hotels and motels | Consumer preferences
Journal Article
Journal of Business Research, ISSN 0148-2963, 01/2016, Volume 69, Issue 1, pp. 357 - 364
This paper considers the standardization–localization debate within the context of foreign luxury fashion retailers' internationalization into the emerging... 
International standardization | Localization | China | International retailing | Luxury communication | Regional differences | ART | STRATEGY | BUSINESS | CONSUMER PERCEPTIONS | PERCEIVED VALUE | IDENTITY | CONSUMPTION | Strategic planning (Business) | Retail industry | Clothing stores | Brand image | Brand identity | Globalization
Journal Article
International Marketing Review, ISSN 0265-1335, 07/2013, Volume 30, Issue 4, pp. 357 - 383
Purpose - Challenging assumptions about the uni-nationality of markets, the paper aims to understand the role of intra-national cultural heterogeneity in... 
Qualitative research | Multicultural | Product adaptation | Standardization | Adaptation | MATTER | RESOURCE-BASED VIEW | GLOBALIZATION | BUSINESS | FIT | EXPORT PERFORMANCE | DECISION-MAKING | ANTECEDENTS | INTERNATIONAL MARKETING-STRATEGY | FIRM PERFORMANCE | Social aspects | International business enterprises | Analysis | Marketing | Studies | Multiculturalism & pluralism | Market strategy
Journal Article
International Marketing Review, ISSN 0265-1335, 07/2009, Volume 26, Issue 4/5, pp. 477 - 500
Journal Article
Management Research Review, ISSN 2040-8269, 07/2015, Volume 38, Issue 7, p. 685
  Purpose - This study aims to examine the impact of branding aspects on firm performance in several markets of Central and Eastern Europe (CEE). Specifically,... 
International markets | Globalization | Standardization | Marketing | Studies | Literature reviews | Hypotheses | Customer services | Debates | Market strategy | Target markets | Advertising | Adaptation
Journal Article