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Journal of Marketing, ISSN 0022-2429, 3/2009, Volume 73, Issue 2, pp. 1 - 13
Journal Article
MIT Sloan Management Review, ISSN 1532-9194, 03/2013, Volume 54, Issue 3, pp. 15 - 15
  The idea that messages frequently go viral and diffuse through social networks is now a given in corporate marketing and the culture. But recent research... 
BUSINESS | MANAGEMENT | Adoption process (Marketing) | Forecasts and trends | Research | Methods | Viral marketing | Social media optimization | World Wide Web | Social networks | Management science | Communication research | Marketing management
Journal Article
International Journal of E-Business Research (IJEBR), ISSN 1548-1131, 04/2012, Volume 8, Issue 2, pp. 49 - 66
The importance of the Internet in supporting business applications and attaining competitive advantage through the electronic business (e-business) process is... 
Business performance | Electronic business | Interactive | Business management | Internet marketing | Information management | Small medium enterprises | Electronic commerce | Adoption | Usage | Small and medium sized companies | Marketing | Chains | Internet | Business | Technology utilization
Journal Article
European Journal of Marketing, ISSN 0309-0566, 07/2013, Volume 47, Issue 7, pp. 1089 - 1114
Purpose - Communication strategy is a critical element of new product adoption. The decision to adopt a new product is determined by the success of a sequence... 
WOM marketing | Awareness | New products | Advertising | Adoption | Marketing strategy | Communication | INTERNET | INFORMATION | SOCIAL TIES | BUSINESS | MODEL | CONVERSATIONS | WORD-OF-MOUTH | DYNAMICS | DIFFUSION | SALES | CONSUMER REVIEWS | Adoption process (Marketing) | Word of mouth marketing | Analysis | Methods | Studies | Social research | Word of mouth advertising | Information sharing | Social networks | Product development | Marketing
Journal Article
Journal of Business & Industrial Marketing, ISSN 0885-8624, 06/2017, Volume 32, Issue 5, pp. 693 - 709
Journal Article
Vikalpa: The Journal for Decision Makers, ISSN 0256-0909, 6/2017, Volume 42, Issue 2, pp. 95 - 110
Journal Article
The Journal of Product Innovation Management, ISSN 0737-6782, 1999, Volume 16, Issue 3, pp. 295 - 311
Recent research concerning industrial process innovations, such as robotics, expert systems, computer-aided design and manufacturing, and decision support... 
INFORMATION TECHNOLOGY | MANAGEMENT | ADOPTION | BUSINESS | MODEL | FAILURE | TECHNOLOGY DIFFUSION | IMPACT | ORGANIZATIONAL INNOVATION | FLEXIBLE MANUFACTURING SYSTEMS | MIS | BANKING INDUSTRY | ENGINEERING, INDUSTRIAL | Manufacturing processes | Management | Technological innovations | Marketing management | Methods
Journal Article
Transportation Research Part A, ISSN 0965-8564, 08/2012, Volume 46, Issue 7, pp. 993 - 1002
► This research decomposes the shopping process of a group of search goods. ► The media of information search and product trial are important predictors of... 
Multi-channel shopping | E-commerce | Activity fragmentation | ICT | Transportation | Marketing | INTERNET | BEHAVIOR | IN-STORE | ADOPTION | PATTERNS | TELECOMMUNICATIONS | FRAGMENTATION | CONTEXT | SPACE | IMPACT | TRANSPORTATION SCIENCE & TECHNOLOGY | ECONOMICS
Journal Article
Journal of Marketing, ISSN 0022-2429, 4/2007, Volume 71, Issue 2, pp. 169 - 183
Journal Article
Physiological and Molecular Plant Pathology, ISSN 0885-5765, 01/2019, Volume 105, pp. 17 - 27
This study identified gender-based constraints affecting the production, processing and marketing of biofortified cassava in two states in Nigeria, using a... 
Constraints | Gender | Nigeria | Biofortified-cassava | VITAMIN-A-DEFICIENCY | VARIETIES | ADOPTION | CHILDREN | PLANT SCIENCES | Vegetable industry | Production processes | Marketing
Journal Article