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2015, ISBN 9780822375616, xii, 314 pages
In "Advertising Diversity" Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public... 
Minorities in advertising | Race identity | Asian American consumers | Stereotypes (Social psychology) in advertising | Asian Americans | Advertising agencies | Social aspects | Advertising | American Studies | United States | Marketing & Advertising | Anthropology | SOCIAL SCIENCE | Asian American Studies | Cultural | Ethnic Studies
Book
Journal of advertising, ISSN 0091-3367
Journal
2008, Cultural spaces, ISBN 9780415954419, xv, 326
Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the... 
Corrective advertising | Mass media and business | New York (N.Y.) Press coverage | Advocacy advertising | New York (N.Y.) Public relations | Business & Management | Urban Studies | Sociology & Social Policy | New York (N.Y.) - Press coverage
Book
2003, Culture, representation and identities, ISBN 0761961976, viii, 184
'Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's importance lies in... 
Social aspects | Advertising | Business & Management | Subjective identity | Masculinity | Metaphor of marriage | Intimacy | Reflexive modernisation | Heterosexual romance | Metaphor | Creativity | Cultural industry | Lash | Creative ability | Copywriters | Commercial artists
Book
1974, 1, ISBN 0333152220, x, 171
Routledge Revivals is an initiative aiming to re-issue a wealth of academic works which have long been unavailable. Encompassing a vast range from across the... 
Advertising | Sociology & Social Policy
Book
eJournal
2009, ISBN 9780814719688, viii, 227
Book
2011, ISBN 9780300165012, xi, 234
"The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what... 
Technological innovations | Customer services | Consumer profiling | Advertising | Marketing | Sociology | Marketing & Advertising
Book
2016, China today series, ISBN 150951113X, x, 297
Book
2009, Ashgate popular and folk music series, ISBN 0754666654, 168
The use of popular music in advertising represents one of the most pervasive mergers of cultural and commercial objectives in the modern age. Steady public... 
Movie Music | Popular Music | Cultural Study of Popular Music | Television advertising | Music in advertising | History and criticism | Popular music
Book
2008, ISBN 0203935527, 135
This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to... 
Mass media and business | Mass media | Social aspects | Advertising | Internet advertising | Sociology, Social Studies | Media & Film Studies | New Media | Advertising Studies | Advertising Media | Mass Media & Communication | Advertising - Social aspects
Book
2017, First edition., ISBN 9781616896249, 240 pages
""Design is a way to engage with real content, real experience," writes celebrated essayist Michael Bierut in this follow-up to his best-selling Seventy-Nine... 
Graphic arts | Commercial art
Book
1990, Communication, ISBN 9780805806496, xlv, 244
This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will... 
Psychological aspects | standards | Lying | Deceptive advertising | Crime | Advertising laws | Behavior | Advertising | legislation | Mass Media & Communication | Advertising Studies | Communication Studies
Book
2011, Basics advertising, ISBN 2940411506, Volume 3, 183
Book
2008, ISBN 9780470119860, xi, 292
In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the... 
Advertising media planning | Advertising
Book
2017, What everyone needs to know, ISBN 9780190625887, xiii, 229 pages
Book
2011, ISBN 0762440902, 224
Taking a cue from AMC's award-winning drama Mad Men, provides a visual history of the key major ad campaigns of the 1950s and 1960s and the people behind them... 
Advertising executives | Advertising agencies | History | Advertising
Book
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