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2015, ISBN 9780822375616, xii, 314 pages
In "Advertising Diversity" Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public... 
Minorities in advertising | Race identity | Asian American consumers | Stereotypes (Social psychology) in advertising | Asian Americans | Advertising agencies | Social aspects | Advertising | SOCIAL SCIENCE | Anthropology | Asian American Studies | Cultural | Ethnic Studies | United States
Book
Journal of advertising, ISSN 0091-3367
Journal
2008, Cultural spaces, ISBN 9780415954419, xv, 326
Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the... 
Corrective advertising | Mass media and business | New York (N.Y.) Press coverage | Advocacy advertising | New York (N.Y.) Public relations | Business & Management | Urban Studies | Sociology & Social Policy | New York (N.Y.) - Press coverage
Book
2010, ISBN 0814731953, xi, 247
Book
2003, CULTURE, REPRESENTATION AND IDENTITIES., ISBN 9780761961987, 161
'Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's importance lies in... 
Business & Management | Advertising | Social aspects | Subjective identity | Masculinity | Metaphor of marriage | Intimacy | Reflexive modernisation | Heterosexual romance | Metaphor | Creativity | Cultural industry | Lash | Creative ability | Copywriters | Commercial artists
Book
2004, Culture, representation and identities, ISBN 9780761942542, viii, 208
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches... 
History | Social aspects | Advertising | Business & Management | Advertising - Social aspects
Book
2014, 2nd edition., ISBN 9780470673096, xiii, 296
Book
1974, 1, ISBN 0333152220, x, 171
Routledge Revivals is an initiative aiming to re-issue a wealth of academic works which have long been unavailable. Encompassing a vast range from across the... 
Advertising | Sociology & Social Policy
Book
2013, ISBN 9781841506142, 229 p., [8] p. of plates
Book
eJournal
2015, ISBN 9780231172950, xii, 242 pages
Follows the hollowing-out of "coolness" in modern American culture and its reflection of a larger evasion of race, racism, and ethics now common in neoliberal... 
Minorities in advertising | United States Race relations | United States | Social aspects | History | Advertising | Neoliberalism | Race relations | Commodification | Philosophy, Social Science, History, Discrimination & Race Relations, Gender Studies | Commodification - United States
Book
2011, ISBN 9780300165012, xi, 234
"The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what... 
Technological innovations | Customer services | Consumer profiling | Advertising | Marketing | Sociology | Marketing & Advertising
Book
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