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2015, 3rd Edition., ISBN 076564035X, ix, 252
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning... 
Advertising campaigns | Advertising | Management
Book
2014, Dress and fashion research, ISBN 9781472558107, xiv, 254
Book
2012, ISBN 0226791157, xix, 345
From the early days of radio through the rise of television after World War II to the present, music has been used more and more often to sell goods and... 
Mass media and music | Music in advertising | History | Advertising | Industry & industrial studies | Advertising-United States-History-20th century | Mass media and music-United States | Music in advertising-United States | 20th century | United States
Book
2018, First U.S. edition., ISBN 1635571464, 288 pages
"Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its... 
Ogilvy, David, 1911-1999. Ogilvy on advertising | Advertising | Internet advertising
Book
Journal of advertising research, ISSN 0021-8499
Journal
1998, Core cultural icons, ISBN 9780761961499, vi, 194
Book
2017, First edition., ISBN 0399588523, 220 pages
"One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today... 
Audio-visual equipment | Branding (Marketing) | SOCIAL SCIENCE | General | Popular Culture | Advertising | BUSINESS & ECONOMICS | Advertising & Promotion | Marketing
Book
2012, ISBN 9781441191946, vi, 277
Book
2016, First edition., ISBN 9780385352017, viii, 403 pages
"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention... 
Psychological aspects | Consumer behavior | History | Social aspects | Advertising | Marketing
Book
2017, ISBN 9780674971424, viii, 317 pages
"Markets run on information. Buyers make decisions by relying on their knowledge of the products available, and sellers decide what to produce based on their... 
Antitrust law | Deceptive advertising | Law and legislation | United States | Information services | Consumer protection | Restraint of trade | Disclosure of information
Book
2012, 2nd ed., ISBN 9781133311133, xvi, 430
Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral... 
History | Social aspects | Advertising
Book
2016, ISBN 1476662339, viii, 198 pages
"This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings in the late 19th century and... 
Television commercials | Advertising executives | History | Advertising | Naud, Robert, 1931
Book
2003, ISBN 9780761926351, ix, 333
Controversies in Contemporary Advertising is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical... 
Advertising
Book
2004, Culture, representation and identities, ISBN 9780761942542, viii, 208
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches... 
History | Social aspects | Advertising | Business & Management | Advertising - Social aspects
Book
2013, 2nd edition., ISBN 0749464313, x, 259 p., 16 unnumbered p.s of plates
Book
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