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International journal of production economics, ISSN 0925-5273, 12/2020, Volume 230, p. 107804
Advertisement is one of the most effective ways to spread out the popularity of the product for all categories of customers. Consequently, this has a direct... 
Partial backlogging | Advance payment | Advertising | Maximum lifetime | Inventory
Journal Article
Frontiers of business research in China, ISSN 1673-7326, 12/2020, Volume 14, Issue 1
We analyze whether product market advertising has a spillover effect on stock price synchronicity by transmitting firm-specific information to the capital... 
Stock prices | Capital markets | Automobiles | Advertising
Journal Article
International journal of human-computer studies, ISSN 1071-5819, 11/2020, Volume 143, p. 102498
•People did not delete their Facebook accounts due to the Cambridge Analytica scandal.•Online privacy is confusing and people lack knowledge of risks relating... 
Targeted advertising | Data breach | Privacy fatigue | Cybersecurity | Networked privacy | Facebook
Journal Article
Expert systems with applications, ISSN 0957-4174, 11/2020, Volume 158, p. 113554
•Generalizable evidence on the use of experimentation by firms is sparse.•The authors study experimentation by thousands of firms on an advertising... 
Firm experimentation | Exploration | Online advertising | Organizational learning | Reinforcement learning
Journal Article
Journal of Interactive Marketing, ISSN 1094-9968, 11/2020, Volume 52, pp. 1 - 19
Influencers can disclose vlog advertising by implementing a platform-generated disclosure or by generating their own disclosure. This study aims to investigate... 
Brand effects | Advertising literacy | Vlog advertising | Influencer-generated disclosure | Advertising disclosures | Influencer effects | Influencer marketing
Journal Article
Computers in human behavior, ISSN 0747-5632, 11/2020, Volume 112, p. 106450
While the practice of sending out location-based advertising (LBA) messages via smart devices is increasingly popular, relatively little is known about how... 
Location-based advertising | Acceptance of LBA | Objective and subjective persuasion knowledge | Attitudes toward LAB | Personal information disclosure | Perceived benefits and harms
Journal Article
Journal of interactive marketing, ISSN 1094-9968, 11/2020, Volume 52, pp. 61 - 78
Native advertising and storytelling are both increasingly popular advertising strategies. This research explores the effectiveness of storytelling in a native... 
Social media marketing | Attitudes | Native advertising | Facebook | Storytelling
Journal Article
Appetite, ISSN 0195-6663, 11/2020, Volume 154, p. 104752
Due to rising global rates of childhood obesity, the World Health Organization (WHO) has recommended the adoption of policies to restrict children's exposure... 
Advertising restrictions | Television advertising | Food marketing | Children | Advertising | Marketing
Journal Article
Journal of sustainable tourism, ISSN 0966-9582, 11/2020, Volume 28, Issue 11, pp. 1762 - 1781
Hotels utilize cause-related marketing (CRM) to attract consumers by advertising green practices. However, CRM does not always result in the intended outcomes.... 
Computer simulation | Social networks | Priming | Framing | Environmental effects | Marketing | Hotels | Digital media | Environmental attitudes | Motivation | Multivariate statistical analysis | Sustainability | Hotels & motels | Internet | Advertising | Environmental protection
Journal Article
Journal of cleaner production, ISSN 0959-6526, 10/2020, Volume 270, p. 122039
Technology providers have clearly understood that considering consumers’ behavioural changes is important in developing new technologies, particularly in the... 
Energy conservation behaviour | Consumer behaviour | Communication strategies | Theory of planned behaviour | Advertising strategies
Journal Article
10/2020, Issue 101
A first-of-its-kind partnership brings the work of women artists into the public sphere like never before. For six weeks from 24 February, over 1500 billboards... 
Women | Art galleries & museums | Advertising agencies | Outdoor advertising | Visual artists
Magazine Article
European Journal of Operational Research, ISSN 0377-2217, 09/2020, Volume 285, Issue 3, pp. 916 - 930
Journal Article
Computers in human behavior, ISSN 0747-5632, 09/2020, Volume 110, p. 106382
While spending significant time on the Internet, children are often exposed to data disclosure requests from e-service providers. However, they are not always... 
Training | Disclosure behavior | Online privacy | Commercial data practices | Privacy literacy | Children | PARENTAL MEDIATION | INSTITUTIONAL TRUST | INCENTIVES | ADVERTISING LITERACY | PSYCHOLOGY, EXPERIMENTAL | ATTITUDES | RESPONSES | PSYCHOLOGY, MULTIDISCIPLINARY | PERSONAL INFORMATION | INTENTION | ANTECEDENTS | USERS
Journal Article