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2012, Advances in Consumer Psychology, ISBN 9781848729698, xxxiii, 366
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers... 
Psychological aspects | Internet marketing | Consumer behavior | Electronic commerce | Media | Consumer Behaviour | Advertising Studies | Media Psychology | Information & Communication Industries | Consumer Psychology | Electronic commerce - Psychological aspects
Book
Journal Article
Journal of Happiness Studies, ISSN 1389-4978, 10/2018, Volume 19, Issue 7, pp. 2049 - 2069
Journal Article
2009, ISBN 9781412965675, xiii, 165
'Everything you need to succeed with parents, community leaders, employees, and more can be found in this book. Moore's lifetime experience comes through with... 
Schools | Communication in education | Public relations | Education | Schule | Erziehung | Öffentlichkeitsarbeit | Kommunikation
Book
International Journal of Production Research, ISSN 0020-7543, 05/2019, Volume 57, Issue 9, pp. 2715 - 2731
Journal Article
International Journal of Production Economics, ISSN 0925-5273, 03/2019, Volume 209, pp. 285 - 301
In this study, we consider a new decision issue for perishable products in production inventory with pricing and promotion for a single-vendor multi-buyer... 
Promotion effort | Vendor managed inventory | Single-vendor multi-buyer | Production inventory | Pricing | Perishable product | OPERATIONS RESEARCH & MANAGEMENT SCIENCE | ENGINEERING, MANUFACTURING | ENGINEERING, INDUSTRIAL | POLICIES | Control systems | Inventory control | Business schools | Advertising
Journal Article
Decision Sciences, ISSN 0011-7315, 11/2010, Volume 41, Issue 4, pp. 755 - 785
ABSTRACT Consumers need to exert effort to use the incentives provided in a promotion campaign. This effort is critical in the consumers’ decision process and... 
Price Discrimination | Consumer Effort | Rebates | Promotions | Coupons | Consumer effort | Price discrimination | PRICE-DISCRIMINATION | MANAGEMENT | COMPETITION | MODEL | Advertising campaigns | Universities and colleges | Valuation | Economic incentives | Analysis
Journal Article
Applied Mathematical Modelling, ISSN 0307-904X, 09/2017, Volume 49, pp. 108 - 123
Journal Article
Journal of the Academy of Marketing Science, ISSN 0092-0703, 2013, Volume 41, Issue 1, pp. 1 - 18
Considerable research explores advertising's role in influencing consumer perceptions and behavior. However, advertising's impact on another key audience-the... 
Sales performance | Internal marketing | Expectancy | Brand identification | Effort | Advertising | Salesperson | MEDIATOR | BEHAVIOR | KNOWLEDGE | SELF | BUSINESS | MODEL | ATTITUDE | PRODUCT | CONSEQUENCES | SALES FORCE | ANTECEDENTS | Studies | Psychological aspects | Salespeople
Journal Article
European Journal of Operational Research, ISSN 0377-2217, 08/2013, Volume 228, Issue 3, pp. 635 - 647
► Simultaneous sequence of move for pricing and marketing effort (ME) decisions in a bilateral channel is challenged. ► Pricing, ME and cooperative advertising... 
Sequence of move | Marketing efforts | Cooperative advertising | Distribution channel | Pricing | GAME-THEORY | COORDINATION | MANUFACTURER | BRAND LOYALTY | OPERATIONS RESEARCH & MANAGEMENT SCIENCE | MODELS | COMPETITION | VERTICAL STRATEGIC INTERACTION | SUPPLY CHAIN | Distribution channels | Analysis
Journal Article
International Journal of Production Economics, ISSN 0925-5273, 09/2018, Volume 203, pp. 333 - 349
In this study, we consider a new decision issue for perishable products in production inventory with pricing and promotion for a single-vendor multi-buyer... 
Promotion effort | Vendor managed inventory | Single-vendor multi-buyer | Production inventory | Pricing | Perishable product | MANAGED INVENTORY | OPERATIONS RESEARCH & MANAGEMENT SCIENCE | ENGINEERING, MANUFACTURING | ENGINEERING, INDUSTRIAL | POLICIES | Control systems | Inventory control | Advertising
Journal Article
PLoS ONE, ISSN 1932-6203, 11/2016, Volume 11, Issue 11, p. e0166640
Journal Article
IEEE Transactions on Systems, Man, and Cybernetics: Systems, ISSN 2168-2216, 02/2018, Volume 48, Issue 2, pp. 265 - 276
This paper explores a dual-channel closed-loop supply chain (CLSC) system consisting of a manufacturer and a retailer. The manufacturer is the CLSC Stackelberg... 
two-part tariff contract | Closed-loop supply chain (CLSC) | marketing effort | game theory | coordination | dual-channel | PRICING STRATEGY | DECISIONS | RETAIL | PRODUCT QUALITY | AUTOMATION & CONTROL SYSTEMS | COMPUTER SCIENCE, CYBERNETICS | Numerical analysis | Supply chains | Tariffs | Decisions | Mathematical models | Game theory | Marketing
Journal Article