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2011, Wiley & SAS business series., ISBN 9781118005224, xix, 204
Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you... 
Réseaux d'ordinateurs | Aspect économique | Social media | Economic aspects | Computer networks | Réseautage personnel (Informatique) | Business enterprises | Online social networks | Entreprises | Médias sociaux | Strategic planning | Sales & Marketing | Social Media | Business | Internet marketing | Internet advertising
Book
2016, ISBN 1617754935, 296 pages
This is the unflinching memoir of a female African American advertising executive's unprecedented and unlikely success, which began in the Mad Men era. It... 
Advertising executives | Graves, Valerie (Advertising executive) | African American women
Book
12/2016, Routledge Studies in the History of Marketing, ISBN 1138918318, 250
Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of... 
Advertising executives | Advertising Studies | Gender Studies - Soc Sci | Social & Cultural History | Advertising | Advertising Media | Business History | Biography | United States | African American women executives
eBook
2006, ISBN 082530539X, xvi, 277
Book
2017, Routledge studies in the history of marketing, ISBN 9781138918313, Volume 3
Web Resource
Journal of Marketing Research, ISSN 0022-2437, 12/2014, Volume 51, Issue 6, pp. 676 - 690
This article examines the concept of employee-based brand equity—the value that a brand provides to a firm through its effects on the attitudes and behaviors... 
Executive pay | Return on investment | Brand equity | executive pay | MATTER | FUTURE-DIRECTIONS | REPUTATION | brand equity | COMPENSATION | PERFORMANCE | SHAREHOLDER VALUE | BUSINESS | IDENTIFICATION | ORGANIZATION | SOCIAL IDENTITY | return on investment | ATTRIBUTIONS | Rate of return | Executives | Influence | Compensation and benefits | Analysis
Journal Article
The European Physical Journal C - Particles and Fields, ISSN 1434-6044, 06/2017, Volume 77, Issue 6
Journal Article
2013, ISBN 2896341641, 365
Book
Science, ISSN 0036-8075, 07/2019, Volume 365, Issue 6450, p. 223
Journal Article
Book
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