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Journal of marketing research, ISSN 0022-2437
Journal
2000, Introducing qualitative methods, ISBN 9780761958451, xiii, 242
`The book has a solid practical feel to it, and although it deals philosophically with leading theorists such as Foucault, Goffman, Bourdieu and Hall it grounds the practice of visual research into everyday use... 
Visual sociology | Research
Book
2017, ISBN 9063694334, 199 pages
.... This book gives you an overview of the trend research process. lt brings a structured, research-based approach to the table instead of a crystal ball... 
Change | Technological innovations | Research | Forecasting
Book
2016, Routledge research in gender and history, ISBN 113882402X, Volume 23, ix, 266
Women have been important contributors to and readers of magazines since the development of the periodical press in the nineteenth century. By the... 
Women | Periodicals | Women and literature | Women's periodicals | History | Women's Studies | Gender | Social & Cultural History | Women's & Gender History | Women - Periodicals - History | Women in the mass media industry | Women in mass media | Mass media and women
Book
2012, Ashgate studies in environmental policy and practice, ISBN 1409428664, cm.
Book
2017, ISBN 3631718764, 223 pages
The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising... 
Public relations | Research | Methodology | Advertising | Communication Studies | Language Arts & Disciplines | Sociology | Library & Information Science | Social Science
Book
Research in ethical issues in organizations, ISSN 1529-2096, 1999
Journal
2012, Advances in Consumer Psychology, ISBN 9781848729698, xxxiii, 366
.... This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior. 
Psychological aspects | Internet marketing | Consumer behavior | Electronic commerce | Media | Consumer Behaviour | Advertising Studies | Media Psychology | Information & Communication Industries | Consumer Psychology | Electronic commerce - Psychological aspects
Book
Journal of advertising research, ISSN 0021-8499
Journal
Journal of advertising, ISSN 0091-3367
Journal
2012, 2nd ed., ISBN 0132128322, xxviii, 675
Book
2018, Advances in marketing, customer relationship management, and e-services (AMCRMES) book series, ISBN 9781522551447, ix, 189 pages
"This book describes the concept of brand identity; examines managing brands by using social media; introduces brand building strategies in social media;... 
Branding (Marketing) | Internet marketing | Brand name products | Advertising | Social media | Advertising-Brand name products
Book
2017, Chu ban., ISBN 9789888488278, 681 pages
Book
2019, European Advertising Academy, ISBN 3658248777, 242
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints... 
Advertising | Behavioral Science and Psychology | Consumer Behavior | Branding | Psychology | Economic Psychology | Online Marketing/Social Media
eBook
Journal of interactive marketing, ISSN 1094-9968, 05/2016, Volume 34, pp. 3 - 14
... advertising, as well as a research agenda to stimulate additional work in this nascent field. 
Mobile marketing | Mobile promotions | Mobile advertising | Analysis | Research
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