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2009, ISBN 9780814719688, viii, 227
Book
Marketing magazine, ISSN 0025-3642
Journal
Applied arts magazine, ISSN 1196-1775, 1992
Journal
The Arkansas historical quarterly, ISSN 0004-1823, 7/2020, Volume 79, Issue 2, pp. 116 - 132
Journal Article
Journal of global marketing, ISSN 0891-1762, 01/2020, Volume 33, Issue 1, pp. 34 - 45
Journal Article