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2008, 1. Aufl., ISBN 0470512407, xxi, 358
This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The result is... 
Branding (Marketing) | Management | Brand name products | Valuation | Corporate image | General | BUSINESS & ECONOMICS | Marketing | Branding
Book
1996, ISBN 9780029001516, ix, 380
Book
2009, ISBN 9780230580312, xiv, 219
"The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. This... 
Branding (Marketing) | Brand name products | Management science
Book
2010, ISBN 9780521726900, xx, 308
"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all... 
Brand name products | Popular culture | Management | Brand name products - Management | Consumer behavior
Book
Book
2013, 4th ed., ISBN 1118465024, x, 326
"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy,... 
Design | Branding (Marketing) | Trademarks | DESIGN / Graphic Arts / General | Brand name products | Advertising
Book
2008, 1. Aufl., ISBN 0470725249, x, 342
A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand.Cadbury's Puple Reignfor the first time tells the... 
Cadbury Ltd. History | Confectioners | Brand name products | History | Chocolate industry | Great Britain | Cadbury Ltd
Book
2006, ISBN 9780470821565, xvi, 301
Book
2003, Economist books (Series), ISBN 1576601471, xv, 256
Book
2010, 2nd ed., ISBN 9780470824498, xix, 350
Book
Journal of Business Research, ISSN 0148-2963, 2009, Volume 62, Issue 3, pp. 314 - 322
The academic research on branding of consumer products and services is increasingly considering the degree of connectedness between consumers and brands as a... 
Brand reputation | Branding | Brand relationships | Brand communities | Tribal brands | EXTENSIONS | CONTEMPORARY MARKETING PRACTICES | FIRMS | BUSINESS | SERVICE BRAND | CONSUMER EVALUATIONS | DECISIONS | COMMUNITY | PRODUCTS | PREFERENCES | EQUITY | Branding Brand relationships Brand communities Tribal brands Brand reputation | Brand image | Brand identity
Journal Article
2006, 1. Aufl., ISBN 9780470027516, xvii, 310
The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving... 
Psychological aspects | Consumer behavior | Economic aspects | Lifestyles | Brand name products | Social aspects | Marketing | Business & Economics | General | Branding (Marketing)
Book
2006, 1. Aufl., ISBN 9783540253600, xvi, 357
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential... 
Brand name products | Management | Finance & Accounting | Economics/Management Science | Marketing
Book
Marketing Science, ISSN 0732-2399, 11/2006, Volume 25, Issue 6, pp. 740 - 759
Journal Article
2006, LEA's communication series, ISBN 0805848126, xiv, 242
"Competitive Strategy for Media Firms" introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be... 
Broadcasting | Industry & industrial studies | Media & Communications | Telecommunications | Branding (Marketing) | Management | Brand name products
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