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PLoS ONE, ISSN 1932-6203, 11/2017, Volume 12, Issue 11, p. e0188484
Introduction The use of generic medicines is a cost-effective policy, often dictated by fiscal restraints. To our knowledge, no fully validated tool exploring... 
SUBSTITUTION | BRAND-NAME | SENIOR MEDICAL-STUDENTS | MULTIDISCIPLINARY SCIENCES | BELIEFS | VARIABLES | EPILEPSY PATIENT | ANTIEPILEPTIC DRUGS | PHARMACY STUDENTS | PHYSICIANS | PERCEPTIONS | Medical students | Practice | Generic drugs | Tests, problems and exercises
Journal Article
Journal of Marketing, ISSN 0022-2429, 11/2010, Volume 74, Issue 6, pp. 1 - 17
Journal Article
European Journal of Marketing, ISSN 0309-0566, 07/2012, Volume 46, Issue 7/8, pp. 922 - 937
Purpose - This study aims to examine the effects of three self-congruity constructs: the brand's personality congruity (BPC), the brand's user imagery... 
Brand loyalty | Luxury brands | Brand personality | Premier brands | Brand image | Brand attitude | Self-congruity | PERSONALITY | IMAGERY | BUSINESS | MODEL | CULTURE | Brand choice | Influence | Consumer behavior | Analysis | Consumer preferences | Studies | Purchasing | Research & development--R&D | Market strategy | Attitudes | Perceptions | Personality | Society | Loyalty
Journal Article
Journal of Marketing Research, ISSN 0022-2437, 8/2003, Volume 40, Issue 3, pp. 310 - 320
This article reports the development and validation of a parsimonious, generalizable scale that measures the hedonic and utilitarian dimensions of consumer... 
Consumer research | Quadrants | Brands | Advertising research | Psychometrics | Consumer attitudes | Cognitive models | Modeling | Parametric models | Marketing | RESPONSES | ATTRIBUTE | CONSTRUCT | INVOLVEMENT | ANTECEDENTS | BUSINESS | ADVERTISING EFFECTIVENESS | CONSUMPTION | BRAND | PARADIGM | Consumer behavior | Research
Journal Article
Journal of Marketing, ISSN 0022-2429, 9/2014, Volume 78, Issue 5, pp. 119 - 137
Journal Article
Industrial Management & Data Systems, ISSN 0263-5577, 07/2017, Volume 117, Issue 6, pp. 1011 - 1036
Journal Article
Personality and Social Psychology Review, ISSN 1088-8683, 5/2014, Volume 18, Issue 2, pp. 187 - 209
Journal Article
Journal of Business Research, ISSN 0148-2963, 09/2012, Volume 65, Issue 9, pp. 1254 - 1263
Journal Article
Computers in Human Behavior, ISSN 0747-5632, 08/2017, Volume 73, pp. 459 - 469
The development of multiple applications with features of games has brought about a new trend – gamification. Gamification has become a fast-emerging practice... 
TAM | Engagement | Gamification | Brand attitude | STUDENTS BEHAVIORAL INTENTION | UTILITARIAN | GAMES | MOTIVATION | ADVERTISING EFFECTIVENESS | PSYCHOLOGY, EXPERIMENTAL | PLAY | PSYCHOLOGY, MULTIDISCIPLINARY | USER ACCEPTANCE | INFORMATION-TECHNOLOGY | MEDIA | TECHNOLOGY ACCEPTANCE MODEL | Business schools | Marketing
Journal Article