X
Search Filters
Format Format
Format Format
X
Sort by Item Count (A-Z)
Filter by Count
Newspaper Article (17402) 17402
Journal Article (6825) 6825
Magazine Article (2921) 2921
Trade Publication Article (1966) 1966
Newsletter (1105) 1105
Transcript (554) 554
Publication (521) 521
Web Resource (233) 233
Book Chapter (222) 222
Book / eBook (135) 135
Conference Proceeding (101) 101
Dissertation (76) 76
Book Review (73) 73
Report (55) 55
Reference (16) 16
Government Document (4) 4
Paper (4) 4
Streaming Video (4) 4
Data Set (1) 1
more...
Subjects Subjects
Subjects Subjects
X
Sort by Item Count (A-Z)
Filter by Count
brand loyalty (13070) 13070
marketing (7641) 7641
brand name products (4854) 4854
social networks (3845) 3845
brands (3647) 3647
consumers (3119) 3119
brand image (2405) 2405
customer services (2372) 2372
customers (2135) 2135
brand equity (2133) 2133
studies (1903) 1903
market strategy (1834) 1834
consumer behavior (1716) 1716
business (1715) 1715
brand identity (1622) 1622
retail stores (1451) 1451
brand names (1437) 1437
loyalty programs (1350) 1350
management (1329) 1329
social media (1314) 1314
advertising (1150) 1150
innovations (958) 958
analysis (932) 932
web sites (910) 910
earnings per share (899) 899
leadership (892) 892
customer satisfaction (853) 853
trends (833) 833
brand identification (815) 815
employees (813) 813
awards & honors (808) 808
electronic commerce (802) 802
software (796) 796
equity (785) 785
reports (779) 779
automation (766) 766
advertising agencies (759) 759
communication (728) 728
stockholders (727) 727
acquisitions & mergers (724) 724
research (712) 712
appointments & personnel changes (683) 683
collaboration (674) 674
customer relationship management (658) 658
capital gains (654) 654
advertising campaigns (652) 652
behavior (647) 647
corporate profits (647) 647
shopping (646) 646
market research (642) 642
consumption (606) 606
investments (585) 585
customer relations (582) 582
software services (580) 580
stock exchanges (576) 576
stock prices (558) 558
food (551) 551
online advertising (537) 537
empowerment (526) 526
forecasts and trends (521) 521
internet (515) 515
marketing research (496) 496
product development (495) 495
competition (493) 493
artificial intelligence (488) 488
hotels & motels (476) 476
business metrics (475) 475
social responsibility (475) 475
restaurants (465) 465
executives (462) 462
house brands (457) 457
usage (451) 451
chief executive officers (446) 446
audiences (444) 444
success (444) 444
smartphones (440) 440
financial services (437) 437
computer software industry (436) 436
boards of directors (430) 430
customer loyalty (429) 429
loyalty (429) 429
mobile commerce (427) 427
sales (426) 426
impact (423) 423
methods (413) 413
retail industry (408) 408
brand (399) 399
conferences, meetings and seminars (398) 398
customer service (396) 396
trademarks (396) 396
competitive advantage (379) 379
surveys (376) 376
perceptions (374) 374
trust (373) 373
tourism (370) 370
corporate profiles (362) 362
design (360) 360
evaluation (359) 359
present value (359) 359
financial performance (357) 357
more...
Library Location Library Location
Library Location Library Location
X
Sort by Item Count (A-Z)
Filter by Count
Robarts - Stacks (28) 28
UofT at Mississauga - Stacks (17) 17
UofT at Scarborough - Stacks (7) 7
Collection Dvlpm't (Acquisitions) - Vendor file (5) 5
Business (Joseph L Rotman) - Stacks (4) 4
Online Resources - Online (4) 4
Faculty of Information - Stacks (1) 1
Providence Healthcare - Stacks (1) 1
St. Michael's College (John M. Kelly) - 2nd Floor (1) 1
UTL at Downsview - May be requested (1) 1
UofT Schools - Stacks (1) 1
Victoria University E.J. Pratt - Stacks (1) 1
more...
Language Language
Language Language
X
Sort by Item Count (A-Z)
Filter by Count
English (30356) 30356
French (182) 182
Spanish (47) 47
German (30) 30
Korean (28) 28
Portuguese (25) 25
Chinese (17) 17
Polish (8) 8
Turkish (7) 7
Indonesian (5) 5
Arabic (3) 3
Croatian (3) 3
Persian (3) 3
Urdu (3) 3
Czech (2) 2
Dutch (2) 2
Italian (2) 2
Japanese (2) 2
Russian (2) 2
Catalan (1) 1
Hungarian (1) 1
Lithuanian (1) 1
Swedish (1) 1
more...
Publication Date Publication Date
Click on a bar to filter by decade
Slide to change publication date range


2016, ISBN 9781138847385, xviii, 296
How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions... 
Marketing research | Consumer behavior | Customer relations | Marketing Research | Management of Technology & Innovation | Consumer Behaviour | Brand Management | Marketing
Book
Journal of the Academy of Marketing Science, ISSN 0092-0703, 01/2019, Volume 47, Issue 1, pp. 138 - 160
We develop a framework to facilitate customer engagement in service (CES) based on the service-dominant (S-D) logic. A novel feature of this framework is its... 
Developed markets | Service experience | Customer engagement | Service-dominant logic | Emerging markets | DETERMINANTS | BEHAVIOR | BUSINESS | DOMINANT LOGIC | LOYALTY | IMPACT | BRAND ENGAGEMENT | FUNDAMENTAL PROPOSITIONS | TECHNOLOGY | TRUST | PARTICIPATION | Services | Managers | Market research | Customer service | Management | Customer relations | International business enterprises | Studies
Journal Article
Tourism Management, ISSN 0261-5177, 04/2017, Volume 59, pp. 597 - 609
In tourism, customer engagement has been found to boost loyalty, trust and brand evaluations. Customer engagement is facilitated by social media, but neither... 
Tourism | Brand loyalty | Customer engagement scale | Customer engagement | Social media | QUALITY | MANAGEMENT | SCALE DEVELOPMENT | PERFORMANCE | MODEL | IMPACT | WORD-OF-MOUTH | CONSEQUENCES | HOSPITALITY, LEISURE, SPORT & TOURISM | ENVIRONMENTAL STUDIES | Brand name products | Travel industry | Analysis | Consumer behavior
Journal Article
Journal of Business Research, ISSN 0148-2963, 01/2013, Volume 66, Issue 1, pp. 105 - 114
Despite the extensive use of the term “engagement” in the context of brand communities, the theoretical meaning and foundations underlying this term remain... 
Brand | Online community | Co-created value | Interactivity | Consumer engagement | Netnography | ENVIRONMENTS | INTERNET | EMPOWERMENT | INVOLVEMENT | BUSINESS | LOYALTY | CO-CREATION | WORD-OF-MOUTH | CUSTOMER ENGAGEMENT | SERVICE-DOMINANT LOGIC | EXPERIENCE | Brand name products | Consumer behavior
Journal Article
Journal of International Marketing, ISSN 1069-031X, 3/2018, Volume 26, Issue 1, pp. 4 - 29
Advances in technology and analytics have stimulated competition in the global marketplace and augmented interactions among customers globally. It is therefore... 
economic growth | BEHAVIOR | SERVICE QUALITY | national culture | BUSINESS | CULTURAL-VALUES | STRATEGIES | SATISFACTION | global customer engagement | level of brand value | EMOTIONS | level of involvement | CONSUMERS | MODERATING ROLE | PERCEPTIONS | Models | Business performance management | International aspects | Customer relationship management | Engagement (Philosophy)
Journal Article
Journal of Business Research, ISSN 0148-2963, 07/2018, Volume 88, pp. 388 - 396
Consumers rely on social media to make travel decisions, and actively engage in relationships with tourism brands on social media. Our research contribution is... 
Self-brand connection | Consumer engagement | Social media | Structural modeling | Brand usage intent | Consumer involvement | SCALE DEVELOPMENT | TOURISM | GENERATED CONTENT | VALIDATION | INNOVATION | BUSINESS | LOYALTY | PURCHASE | IMPACT | CONSUMER-BEHAVIOR | Usage | Sales promotions | Analysis | Travel industry
Journal Article
Journal of the Academy of Marketing Science, ISSN 0092-0703, 1/2019, Volume 47, Issue 1, pp. 161 - 185
Journal Article
Journal of Marketing Management: Customer Engagement, ISSN 0267-257X, 03/2016, Volume 32, Issue 5-6, pp. 399 - 426
This study advances the conceptualisation and operationalisation of consumer engagement in the context of online brand communities (OBCs). Past scholarship has... 
online brand community | brand engagement | Consumer engagement | social networks | scale development | community engagement | COMMUNITY COMMITMENT | MANAGEMENT | BEHAVIOR | BUSINESS | LOYALTY | SATISFACTION | CUSTOMER ENGAGEMENT | SOCIAL MEDIA | PROPOSITIONS | FOUNDATIONS | Consumer behavior | Analysis
Journal Article