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2004, International library of sociology., ISBN 0415251834, 198
Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of... 
Economic aspects | Business names | Brand name products | Globalization | Marketing | Business & Management | Consumption | Brand Management | Sociology & Social Policy
Book
2010, ISBN 9780521726900, xx, 308
"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all... 
Brand name products | Popular culture | Management | Brand name products - Management | Consumer behavior
Book
2017, 1, ISBN 0415549833, xi, 225 pages
In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also... 
Branding (Marketing) | Management | Brand name products | Marketing | Asian Business | International Marketing | Brand Management | Asia | Product management
Book
2013, ISBN 1137276614, xvi, 256 pages
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international... 
Branding (Marketing) | Brand name products | Management
Book
2006, 1. Aufl., ISBN 9783540253600, xvi, 357
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential... 
Brand name products | Management | Finance & Accounting | Economics/Management Science | Marketing
Book
2017, ISBN 9781911422105, 189 pages
"A majestic sweep across the history and culture of brands and branding. Illustrated with photographs and images from the heyday of advertising in the 50s and... 
Branding (Marketing) | Commercial art | Management | Brand name products | Advertising
Book
2017, First edition., Very short introductions, ISBN 0198749910, Volume 527., 136 pages
In this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible... 
Branding (Marketing) | Brand name products
Book
2004, ISBN 0566085208, xii, 160
Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the... 
Drugs | Brand name products | Pharmaceutical industry | Marketing | Brand Management | Pharmaceutical Industries | Brand name products - Planning
Book
2011, ISBN 9781849801591, xv, 356
Book
2006, 1. Aufl., ISBN 9783540253600, xvi, 357
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential... 
Brand name products | Management | Finance & Accounting | Economics/Management Science | Marketing
Book
2009, ISBN 9780230580312, xiv, 219
"The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. This... 
Branding (Marketing) | Brand name products | Management science
Book
2016, ISBN 3899556712, 256
Creative outsiders and first-time founders are redefining what used to be called corporate design in a more holistic and playful way. A breath of fresh air... 
Design | Commercial art | Graphic arts | Small business | Branding (Marketing) | Packaging | Trademarks | Logos (Symbols) | Management | Brand name products
Book
2015, ISBN 0415749115, xviii, 221
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a... 
Product management | Branding (Marketing) | Brand name products | Asian Business | International Business | Brand Management | Strategic Management | Marketing
Book
2013, ISBN 1137276347, xii, 219
"An insightful exploration of the global growth of Chinese brands that presents a unique Chinese perspective on history and culture in branding. Chinaʹs... 
Branding (Marketing) | Brand name products | Management
Book
2013, 1st ed., ISBN 9781137333315, xi, 181
Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for... 
Branding (Marketing) | Consumer behavior | Brand name products | Consumers | Marketing/Multilevel | International business | Consumer Behavior | Management / Strategy | Business strategy | Marketing Branding Advertising | Marketing | Globalization
Book
2014, 1st edition., ISBN 1137279303, 260
"A leading marketer breaks down the barriers between traditional and digital media, offering timeless principles for customer engagement"-- "In a cultural... 
Branding (Marketing) | BUSINESS & ECONOMICS / Advertising & Promotion | Internet marketing | Brand name products | Internet advertising | BUSINESS & ECONOMICS / Marketing / General
Book
2009, ISBN 9780765617903, xii, 575
This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it... 
Branding (Marketing) | Social values | Consumer behavior | Management | Brand name products | Business & Management | Corporate Social Responsibility & Business Ethics | Branding (Marketing) - Management
Book
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