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2010, ISBN 9780521726900, xx, 308
"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all... 
Brand name products | Popular culture | Management | Brand name products - Management | Consumer behavior
Book
2009, ISBN 9780230580312, xiv, 219
"The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. This... 
Branding (Marketing) | Brand name products | Management science
Book
2004, INTERNATIONAL LIBRARY OF SOCIOLOGY., ISBN 0415251834, 208
Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of... 
Brand name products | Business & Management | Consumption | Brand Management | Sociology & Social Policy | Business names | Globalization | Marketing
Book
2006, ISBN 9781403992796
Book
2006, 1. Aufl., ISBN 9783540253600, xvi, 357
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential... 
Brand name products | Management | Finance & Accounting | Economics/Management Science | Marketing
Book
Journal of Business Research, ISSN 0148-2963, 2009, Volume 62, Issue 3, pp. 314 - 322
The academic research on branding of consumer products and services is increasingly considering the degree of connectedness between consumers and brands as a... 
Brand reputation | Branding | Brand relationships | Brand communities | Tribal brands | EMPOWERMENT | FIRMS | BUSINESS | SERVICE BRAND | DIMENSIONS | CONSUMER EVALUATIONS | COMMUNITY | PRODUCT | CUSTOMER | Branding Brand relationships Brand communities Tribal brands Brand reputation | Brand image | Brand identity
Journal Article
Marketing Science, ISSN 0732-2399, 11/2006, Volume 25, Issue 6, pp. 740 - 759
Journal Article
2013, ISBN 1137276614, xvi, 256 pages
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international... 
Branding (Marketing) | Brand name products | Management
Book
1996, ISBN 9780029001516, ix, 380
Book
2013, 4th ed., ISBN 1118465024, x, 326
"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy,... 
Design | Branding (Marketing) | Trademarks | DESIGN / Graphic Arts / General | Brand name products | Advertising
Book
2016, 1, Routledge studies in accounting, ISBN 1138933821, Volume 18, xix, 184
iIn the new economy where value drivers are shifting from tangible to intangible resources, brands are the most familiar asset. They are well known by... 
Branding (Marketing) | Brand loyalty | Brand name products | Valuation | Intangible property | Brand Management | Financial Management | Financial Accounting
Book
Journal of Product & Brand Management, ISSN 1061-0421, 03/2017, Volume 26, Issue 1, pp. 2 - 12
Journal Article
2008, 1. Aufl., ISBN 0470512407, xxi, 358
This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The result is... 
Branding (Marketing) | Management | Brand name products | Valuation | Corporate image | General | BUSINESS & ECONOMICS | Marketing | Branding
Book