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1970, Graduate School of Business dissertations series. Columbia University and the Free Press, 219
Book
Journal of Business Research, ISSN 0148-2963, 2009, Volume 62, Issue 3, pp. 362 - 367
City branding is a relatively new area of academic research in marketing. Earlier research focuses on city brand images and particularly the contrast in brand... 
City branding | City attributes | Brand attitudes | Residents | BUSINESS | DESTINATION | City branding Brand attitudes City attributes Residents | Urban ecology | Brand identity | Gold Coast City | 350204 | business studies | Tourism, Sport and Service Innovation | PRE2009-Marketing and Market Research
Journal Article
2013, Chinese worlds, ISBN 9780415535724, Volume 31, xi, 231
Breaking new ground in the study of Chinese urban society, this book applies critical discourse analysis to ethnographic data gathered in Anshan, a third-tier... 
Attitudes | Consumer behavior | Consumers' preferences | Consumers | Asian Business | Anthropology - Soc Sci | Asian Culture & Society | Consumer Behaviour | Chinese Culture & Society | Chinese Studies | Chinese Business | Marketing | Consumers' preferences - China
Book
Journal of Consumer Research, ISSN 0093-5301, 08/2009, Volume 36, Issue 2, pp. 277 - 291
The results of five field and laboratory experiments reveal a “time versus money effect” whereby activating time (vs. money) leads to a favorable shift in... 
Portable media players | Money | Capital costs | Laptop computers | Psychological attitudes | Brands | Consumer spending | Consumer attitudes | Prestige | Materialism | HOURLY PAYMENT | POSSESSIONS | SPENDING MONEY | ANTICIPATION | CONSUMER CHOICE | CONSEQUENCES | SENSITIVITY | BUSINESS | SELF-ESTEEM | EXPRESSION | CONSUMPTION | Consumer behavior | Research
Journal Article
PLoS ONE, ISSN 1932-6203, 11/2017, Volume 12, Issue 11, p. e0188484
Introduction The use of generic medicines is a cost-effective policy, often dictated by fiscal restraints. To our knowledge, no fully validated tool exploring... 
SUBSTITUTION | BRAND-NAME | SENIOR MEDICAL-STUDENTS | MULTIDISCIPLINARY SCIENCES | BELIEFS | VARIABLES | EPILEPSY PATIENT | ANTIEPILEPTIC DRUGS | PHARMACY STUDENTS | PHYSICIANS | PERCEPTIONS | Medical students | Practice | Generic drugs | Tests, problems and exercises
Journal Article
Journal of Consumer Research, ISSN 0093-5301, 10/2010, Volume 37, Issue 3, pp. 473 - 489
Changing brand attitudes by pairing a brand with affectively laden stimuli such as celebrity endorsers or pleasant pictures is called evaluative conditioning.... 
Beers | Revaluation | Verb valency | Memory interference | Memory | Psychological attitudes | Brands | Consumer attitudes | Learning procedures | Persuasion | ACTIVATION | DISLIKES | STIMULUS | MECHANISMS | BUSINESS | PERSUASION KNOWLEDGE | CONTINGENCY AWARENESS | LIKES | PSYCHOLOGY | US-REVALUATION | IMPLICIT | Influence | Consumer behavior | Research | Brand image | Classical conditioning
Journal Article
Journal of Marketing, ISSN 0022-2429, 11/2010, Volume 74, Issue 6, pp. 18 - 40
In this article, the authors introduce attitude toward global products (AGP) and attitude toward local products (ALP) as generalized attitudinal constructs and... 
Consumer research | Cultural values | Consumer goods | Globalization | Brands | Ethnocentrism | Consumer attitudes | Consumer culture | Marketing | Materialism | Global marketing | Global products | Values | Local products | global products | values | local products | BUSINESS | MODEL | global marketing | CULTURE | BRANDS | FIT | consumer culture | CONSTRUCTION | ANTECEDENTS | CONSUMPTION | Brand choice | Forecasts and trends | Research
Journal Article
Israel Affairs, ISSN 1353-7121, 01/2019, Volume 25, Issue 1, pp. 165 - 184
Covert advertising such as embedded paid content (EPC) is flourishing on Israeli TV, but in most cases regulators' prohibiting rules are not enforced. Though... 
Embedded paid content | Native advertising | Israeli TV | ethics scale | product placement | media ethics | support for regulation | consumer attitudes | IMPACT | AREA STUDIES | BRAND PLACEMENT | Ethics | Television | Respondents | Attitudes | Relativism | Equity | Regulation | Mass media | Credibility
Journal Article
Journal of Interactive Marketing, ISSN 1094-9968, 02/2017, Volume 37, pp. 105 - 116
Search engines record the queries that users submit, including a large number of queries that include brand names. This data holds promise for assessing brand... 
Brand search | Search engines | Purchase intent | Brand metrics | Recall | Consideration | Familiarity | Recognition | Purchasing | Analysis | Internet/Web search services | Automobiles | Brand name products | Smart phones | Online shopping | Usage | Marketing
Journal Article
European Journal of Marketing, ISSN 0309-0566, 2018, Volume 52, Issue 3-4, pp. 499 - 527
Purpose The purpose of this paper is to investigate the effects of gamification on connections between consumers' self-image congruence in relation to the... 
Electric cars | Stereotyping | Self-image congruence | Attitude change | Gamification | Implicit association test | ATTRIBUTES | PURCHASE INTENTION | DIRECT EXPERIENCE | INFORMATION | BUSINESS | BRAND | PREJUDICE | ENVIRONMENTAL CONCERN | IMPACT | LIFE-STYLE
Journal Article
British Food Journal, ISSN 0007-070X, 2014, Volume 116, Issue 6, pp. 918 - 930
Purpose - The purpose of this paper is to apply the standard learning hierarchy to the study of organic foods. More specifically, this research is intended to... 
Attitudes | Standard learning hierarchy | Organic foods | Loyalty | Beliefs | FOOD SCIENCE & TECHNOLOGY | BRAND LOYALTY | PLANNED BEHAVIOR | INTENTIONS | WILLINGNESS-TO-PAY | PRODUCTS | PREFERENCES | GAP | FRAMEWORK | MOTIVES | CONSUMPTION | Studies | Purchasing | Natural & organic foods | Supermarkets | Learning | Hierarchies | Mathematical analysis | Consumers | Cognition | Foods | Standards
Journal Article
Journal of Marketing, ISSN 0022-2429, 3/2013, Volume 77, Issue 2, pp. 96 - 111
Journal Article
Marketing Intelligence & Planning, ISSN 0263-4503, 09/2018, Volume 36, Issue 6, pp. 678 - 693
Purpose The purpose of this paper is to examine the relationship of advertising skepticism and need for cognition with consumers’ attitudes toward brand. There... 
Consumer’s attitudes | Advertisement believability | Advertising skepticism | Need for cognition | Brand image | Within-brand comparisons | PERSUASION | BUSINESS | BRAND | CLAIM | RESPONSES | FAMILIARITY | MESSAGES | INTENTION | Consumer's attitudes | MODERATING ROLE | COMMUNICATION | Consumer behavior | Cognition & reasoning | Information processing | Attitudes | Skepticism | Credibility | Advertising | Literacy
Journal Article
European Journal of Marketing, ISSN 0309-0566, 2019, Volume 53, Issue 2, pp. 299 - 319
Purpose Companies often extend brands to higher or lower quality tiers to access different market segments. However, the impact of such extensions on the brand... 
Brand perceptions | Feedback effects | Vertical line extension | Product expectations | MECHANICAL TURK | QUALITY | PRICE | PORTFOLIOS | SPILLOVER | PRODUCT LINE | BUSINESS | EQUITY
Journal Article
Journal of Marketing, ISSN 0022-2429, 11/2010, Volume 74, Issue 6, pp. 1 - 17
Journal Article
International Journal of Research in Marketing, ISSN 0167-8116, 2006, Volume 23, Issue 3, pp. 227 - 239
This study examines relationships between a new measure of consumer attitudes toward consumption alternatives resulting from market globalization, several... 
Consumer attitudes | International marketing | Global brands | Globalization | PERSONALITY | MATERIALISM | globalization | SUSCEPTIBILITY | INVOLVEMENT | CHINESE | BUSINESS | CULTURE | AMERICAN | ACCULTURATION | international marketing | SEGMENTATION | global brands | VALUES | consumer attitudes | Consumer behavior | Public opinion | Marketing research | Consumer preferences
Journal Article