X
Search Filters
Format Format
Format Format
X
Sort by Item Count (A-Z)
Filter by Count
Journal Article (4960) 4960
Newspaper Article (1768) 1768
Magazine Article (507) 507
Trade Publication Article (186) 186
Newsletter (122) 122
Book Chapter (113) 113
Dissertation (111) 111
Transcript (93) 93
Book / eBook (62) 62
Report (44) 44
Conference Proceeding (35) 35
Web Resource (28) 28
Book Review (22) 22
Reference (7) 7
Government Document (3) 3
Streaming Video (1) 1
more...
Subjects Subjects
Subjects Subjects
X
Sort by Item Count (A-Z)
Filter by Count
brand loyalty (2068) 2068
marketing (2020) 2020
studies (1875) 1875
brands (1487) 1487
business (1328) 1328
brand image (1194) 1194
management (1032) 1032
brand equity (816) 816
consumers (717) 717
consumer behavior (716) 716
analysis (654) 654
brand name products (643) 643
customer services (634) 634
market strategy (591) 591
customer satisfaction (564) 564
research (560) 560
brand identity (503) 503
brand names (491) 491
perceptions (428) 428
social networks (390) 390
customers (380) 380
competition (378) 378
trust (365) 365
brand identification (356) 356
competitive advantage (355) 355
innovations (341) 341
advertising (319) 319
communication (313) 313
behavior (307) 307
brand personality (305) 305
brand (299) 299
impact (285) 285
consumption (278) 278
employees (278) 278
quality of service (277) 277
influence (273) 273
quality (267) 267
loyalty (263) 263
satisfaction (260) 260
product development (251) 251
leadership (249) 249
personality (240) 240
methods (236) 236
tourism (228) 228
product management (224) 224
customer relations (222) 222
brand management (212) 212
electronic commerce (207) 207
customer loyalty (202) 202
social responsibility (201) 201
internet (198) 198
retail stores (196) 196
corporate image (195) 195
consumer attitudes (191) 191
web sites (189) 189
trends (183) 183
branding (177) 177
identity (174) 174
attitudes (170) 170
hospitality, leisure, sport & tourism (170) 170
researchers (168) 168
social media (168) 168
success (167) 167
equity (164) 164
culture (161) 161
antecedents (160) 160
service quality (159) 159
statistical analysis (159) 159
case studies (156) 156
hypotheses (154) 154
innovation (148) 148
customer relationship management (147) 147
decision making (144) 144
hotels & motels (144) 144
collaboration (143) 143
marketing management (143) 143
acquisitions & mergers (140) 140
house brands (140) 140
corporate profiles (137) 137
strategic planning (137) 137
theory (136) 136
commitment (134) 134
forecasts and trends (133) 133
usage (133) 133
banking industry (132) 132
evaluation (131) 131
financial performance (131) 131
globalization (131) 131
strategic management (131) 131
marketing research (130) 130
social aspects (130) 130
reputations (127) 127
strategy (127) 127
reputation (125) 125
business administration (123) 123
information (123) 123
more...
Library Location Library Location
Library Location Library Location
X
Sort by Item Count (A-Z)
Filter by Count
UofT at Mississauga - Stacks (9) 9
Robarts - Stacks (8) 8
Business (Joseph L Rotman) - Stacks (3) 3
UofT at Scarborough - Stacks (2) 2
Collection Dvlpm't (Acquisitions) - Closed Orders (1) 1
Engineering & Comp. Sci. - Stacks (1) 1
UTL at Downsview - May be requested (1) 1
UofT Schools - Stacks (1) 1
more...
Language Language
Language Language
X
Sort by Item Count (A-Z)
Filter by Count
English (7850) 7850
French (117) 117
Korean (63) 63
Spanish (30) 30
Portuguese (24) 24
Chinese (20) 20
German (12) 12
Swedish (12) 12
Czech (10) 10
Arabic (8) 8
Turkish (5) 5
Italian (3) 3
Japanese (3) 3
Croatian (2) 2
Indonesian (2) 2
Polish (2) 2
Urdu (2) 2
Afrikaans (1) 1
Dutch (1) 1
Hindi (1) 1
Hungarian (1) 1
Lithuanian (1) 1
Persian (1) 1
Russian (1) 1
more...
Publication Date Publication Date
Click on a bar to filter by decade
Slide to change publication date range


Journal of consumer psychology, ISSN 1057-7408, 04/2012, Volume 22, Issue 2, pp. 177 - 185
...–brand relationships beyond warmth and competence, including power and excitement; and (4) articulate the dynamics governing warmth... 
Brand personality | Brands as intentional agents framework | Brand relationships | Anthropomorphism | Brands and Branding | RESEARCH DIALOGUE | PERSONALITY | RELATIONSHIP NORMS | BEHAVIOR | PSYCHOLOGY, APPLIED | BUSINESS | LOYALTY | EXTENDED SELF | DIMENSIONS | LOVE | ATTACHMENT STYLE | CONSUMER | TRUST
Journal Article
Journal of business research, ISSN 0148-2963, 2019, Volume 104, pp. 614 - 621
...) do consumers' perceptions of brand globalness/localness influence their stereotypical assessments of brands in terms of their warmth and competence, and (2... 
Brand stereotype | Consumer-brand identification | Perceived brand globalness | Perceived brand localness | UNIVERSAL DIMENSIONS | SOCIAL COGNITION | LOCAL BRANDS | BUSINESS | CONSUMER ATTITUDES | MODEL | IDENTITY | ORIGIN | IMAGE | ROLES | PRODUCT | Brand name products | Brand identity | Analysis
Journal Article
The Journal of services marketing, ISSN 0887-6045, 2018, Volume 32, Issue 3, pp. 346 - 359
Journal Article
The Journal of consumer research, ISSN 0093-5301, 02/2017, Volume 43, Issue 5, pp. 726 - 746
Since industrialization, both beauty and refinement have been highlighted in many consumer markets, including home decoration, clothing, and fine foods and... 
Learning | Craft beer | Connoisseurship | Taste | Gender | Social class | Goals | Expertise | Habitus | craft beer | gender | taste | social class | KNOWLEDGE | learning | BUSINESS | expertise | CHOICE | connoisseurship | habitus | MASCULINITY | EXPLORATION | EXPERIENCE | FIELDWORK | BRAND COMMUNITY | CONSUMPTION | goals | SOCIOLOGY | Evaluation | Consumer behavior | Models | Aesthetics | Analysis | Consumer culture
Journal Article
The Journal of consumer research, ISSN 0093-5301, 06/2014, Volume 41, Issue 1, pp. 35 - 54
.... Nonconforming behaviors, as costly and visible signals, can act as a particular form of conspicuous consumption and lead to positive inferences of status and competence in the eyes of others... 
Boutiques | Observational research | Consumer behavior | Sneakers | Uniqueness | Brands | Luxury goods | Prestige | Conformity | Nonconformity | IDENTITY | SOCIAL-INFLUENCE | NEED | VARIETY-SEEKING | CONFORMITY | NONVERBAL BEHAVIOR | CONSUMER-BEHAVIOR | BUSINESS | STATUS BELIEFS | CONSUMPTION | UNIQUENESS | Research | Social aspects | Marketing research | Dissenters
Journal Article
Journal of international economics, ISSN 0022-1996, 2015, Volume 95, Issue 2, pp. 216 - 232
.... Because of flexible manufacturing, products closer to firms' core competence have lower costs, so firms produce more of them, and also have higher incentives to invest in their quality... 
Multi-product firms | Quality competition | Investment in product and brand quality | Flexible manufacturing | TRADE | PRICES | RESEARCH-AND-DEVELOPMENT | MARKETS | SIZE | BRANDS | IMPACT | PRODUCT | COMPETITION | ECONOMICS
Journal Article
International journal of contemporary hospitality management, ISSN 0959-6119, 2019, Volume 31, Issue 1, pp. 330 - 348
Purpose As a service segment, the food and beverage industry has great potential for intensive interface between the consumer and the service provider and... 
Consumption | Family income | Quality of service | Consumers | Perceptions | Secondary schools | Emotions | Hospitality industry | Studies | Brand loyalty | Divorce | Ethnicity | Researchers | Census of Population | Customer services | Leisure | Beverage industry
Journal Article
Journal of consumer psychology, ISSN 1057-7408, 04/2012, Volume 22, Issue 2, pp. 191 - 194
Although a substantial amount of research has examined the constructs of warmth and competence, far less has examined how these constructs develop and what benefits may accrue when warmth and competence are cultivated... 
Brands | Competent | Warm | Admiration | RESEARCH DIALOGUE | UNIVERSAL DIMENSIONS | PSYCHOLOGY, APPLIED | STEREOTYPE CONTENT | BUSINESS | MODEL | MAP
Journal Article
European journal of marketing, ISSN 0309-0566, 2013, Volume 47, Issue 5/6, pp. 964 - 986
Purpose - The purpose of this paper is to investigate alliance formation competence and attitudes toward brand alliances as antecedents of the firm's propensity to brand ally... 
Studies | Brand names | Variables | Hypotheses | Research & development--R&D | Attitudes | Influence | Chief executive officers | Alliances | Marketing
Journal Article