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2017, ISBN 1137394315, xxii, 256 pages
This text analyses the origins of marketing and branding strategies and the unique situations involving differentiation... 
Branding (Marketing) | History | Marketing | Business and Management | Brand | Design | Innovation | Entrepreneurship | Entrepreneur | Management | Trends | Branding | Promotion | Business
Book
Journal Article
Transportation research. Part E, Logistics and transportation review, ISSN 1366-5545, 07/2012, Volume 48, Issue 4, pp. 762 - 780
Journal Article
Journal of marketing, ISSN 1547-7185, 11/2010, Volume 74, Issue 6, pp. 1 - 17
Research has not verified the theoretical or practical value of the brand attachment construct in relation to alternative constructs, particularly brand... 
Consumer research | Portable media players | Consumer behavior | Social psychology | Customers | Brands | Attitude strength | Consumer attitudes | Emotional attachments | Marketing | Brand attachment | Brand management | Marketing strategy | Business & Economics | Social Sciences | Business | Brand equity | Research | Studies | Brand loyalty | Measurement techniques
Journal Article
Journal of economics (Vienna, Austria), ISSN 0931-8658, 1/2013, Volume 108, Issue 3, pp. 207 - 229
Journal Article
Iranian journal of pharmaceutical research : IJPR, ISSN 1735-0328, 09/2017, Volume 16, Issue 4, pp. 1658 - 1670
The influence of company reputation or what is often referred to as corporate reputation on branding strategy and producing intangible asset for different... 
Brand | Strategic Resource | Corporate Communication | Brand Differentiation | Corporate Reputation | Value Creation | Life Sciences & Biomedicine | Pharmacology & Pharmacy | Science & Technology | Original
Journal Article
Marketing letters, ISSN 0923-0645, 6/2013, Volume 24, Issue 2, pp. 165 - 176
Building a strong brand identity is central for increasing brand equity. As a result, oftentimes, brands develop differentiation strategies in order to stand out from competitors... 
Colors | Entertainment | Market share | Clothing | Brands | Trademarks | Fast food | Advertising research | Graphic logos | Marketing | Business and Management | Color | Brand equity | Differentiation | Branding | Logo | Business & Economics | Social Sciences | Business | Logos (Graphic design) | Usage | Analysis | Methods | Product differentiation | Studies | Logos | Brand differentiation
Journal Article
Journal of international economics, ISSN 0022-1996, 05/2014, Volume 93, Issue 1, pp. 50 - 66
Journal Article
Journal of personality and social psychology, ISSN 0022-3514, 9/2020, Volume 119, Issue 3, pp. 560 - 581
.... Such attribute-based attitude formation is guided by a differentiation principle: Whether people come to like or dislike an attitude object depends on the object's attributes that differentiate it from other... 
Stimulus | Comorbidity | Bias | Attitudes | Attributes | Learning | Brand names | Positive thought | Redundant | Brands | Conditioning | Differentiation | Stimuli | Index Medicus
Journal Article