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International Journal of Research in Marketing, ISSN 0167-8116, 12/2012, Volume 29, Issue 4, pp. 406 - 418
Journal Article
Journal of Business Research, ISSN 0148-2963, 01/2013, Volume 66, Issue 1, pp. 53 - 59
The purpose of this paper is to investigate relationships between congruity of consumer and brand values, brand identification, brand commitment, and word of... 
Brand | Value congruity | Identification | Commitment | Consumer | Word of mouth | COMPANY IDENTIFICATION | WORD | MEMBERS | BUSINESS | LOYALTY | SOCIAL IDENTITY | IMAGE | COMMUNITY | ORGANIZATIONS | CUSTOMER | ANTECEDENTS | Brand image | Brand name products | Brand identity | Studies | Commitments | Consumer behavior | Brand equity | Word of mouth advertising | Brand identification
Journal Article
Journal of Business Research, ISSN 0148-2963, 02/2016, Volume 69, Issue 2, pp. 785 - 793
Journal Article
Journal of Business Research, ISSN 0148-2963, 08/2016, Volume 69, Issue 8, pp. 2901 - 2910
Journal Article
Journal of Business Ethics, ISSN 0167-4544, 05/2017, Volume 142, Issue 3, pp. 515 - 526
In order to explore the mechanism of consumer responses to corporate social responsibility (CSR), this paper constructs a research framework including CSR,... 
Consumer–company identification | Fit | Consumer responses | Corporate social responsibility | ASSOCIATIONS | Consumer-company identification | CONSEQUENCES | ANTECEDENTS | BUSINESS | BRAND EQUITY | PARTNERS | ETHICS | Consumer behavior | Social aspects | Marketing research | Brand identification | Consumers | Companies | Identification | Loyalty | Social responsibility | Business ethics
Journal Article
Journal of Marketing, ISSN 0022-2429, 07/2010, Volume 74, Issue 4, pp. 81 - 96
A manufacturer's success in the marketplace is contingent in part on its ability to energize its downstream channel members in support of its brands. Gaining... 
Brand identification | Salesperson performance | Organizational identification | Reseller | Control systems | Distribution channels | Sales force motivation | Studies | Consolidation | Brand image | Salespeople
Journal Article
Journal of Business Research, ISSN 0148-2963, 08/2016, Volume 69, Issue 8, pp. 3023 - 3032
Journal Article
Tourism Management, ISSN 0261-5177, 2011, Volume 32, Issue 6, pp. 1262 - 1270
Journal Article
Journal of the Academy of Marketing Science, ISSN 0092-0703, 3/2013, Volume 41, Issue 2, pp. 234 - 252
Journal Article
Journal of Business Research, ISSN 0148-2963, 03/2016, Volume 69, Issue 3, pp. 1190 - 1198
Journal Article