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European Journal of Marketing, ISSN 0309-0566, 2008, Volume 42, Issue 9-10, pp. 879 - 906
The purpose of this paper is to consider advances in corporate identity scholarship on the occasion of the tenth anniversary of the first special edition of... 
Corporate identity | Corporate branding | Studies | Brand identification | Corporate image | Marketing
Journal Article
2016, 1, Routledge interpretive marketing research, ISBN 0415722403, Volume 9., 200
Book
Journal of Business Research, ISSN 0148-2963, 01/2017, Volume 70, pp. 416 - 429
The creation of identity, in terms of both consumer identity and brand identity, is a core topic in marketing theory. Based on participant ethnography of Yes... 
Consumer identity | Working consumers | Brand co-creation | Brand community identity | Brand identity | Political marketing | MARKET | PERSPECTIVE | SCALE DEVELOPMENT | EMPOWERMENT | SELF | BUSINESS | CULTURE | POLITICAL BRAND | ANTECEDENTS | CONSUMPTION | CORPORATE REPUTATION | Employee motivation | Business schools | Political aspects | Group identity
Journal Article
2018, Advances in marketing, customer relationship management, and e-services (AMCRMES) book series, ISBN 9781522551447, ix, 189 pages
"This book describes the concept of brand identity; examines managing brands by using social media; introduces brand building strategies in social media;... 
Branding (Marketing) | Internet marketing | Brand name products | Advertising | Social media | Advertising-Brand name products
Book
Journal of Business Research, ISSN 0148-2963, 01/2017, Volume 70, pp. 430 - 431
This commentary highlights the specific role of the political marketing agent, which, in the case of the “Yes Scotland” campaign triggered multiple dynamic... 
BUSINESS | Brand identity | Marketing
Journal Article
International Journal of Research in Marketing, ISSN 0167-8116, 12/2012, Volume 29, Issue 4, pp. 310 - 321
Although the influence of identity on consumer behavior has been documented in many streams of literature, the absence of a consistent definition of identity... 
Identity | Consumer behavior | IN-GROUP | BUSINESS | MODEL | BRAND | SOCIAL IDENTITY | DISTINCTIVENESS | INTEGRATION | SELF-CONCEPT | IMPLICIT PARTISANSHIP | GENDER | SALIENCE | Analysis
Journal Article
2009, ISBN 0765622661, xiii, 162
Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual... 
Organizational change | Business enterprises | Corporate Social Responsibility & Business Ethics | Corporate image
Book
Journal of Business Research, ISSN 0148-2963, 01/2017, Volume 70, pp. 453 - 455
The commentary endorses the view of brands as complex social relations that develop among a multitude of enacted stakeholder identities and discusses in what... 
DYNAMICS | DIMENSIONS | BUSINESS | CONSUMERS | Social aspects | Brand name products | Brand identity | Business administration | Humanities and Social Sciences
Journal Article
2007, ISBN 0471782459, xxvi, 700
Phishing and Counter-Measures discusses how and why phishing is a threat, and presents effective countermeasures. Showing you how phishing attacks have been... 
Prevention | Phishing | Identity theft | Computer security | Technology | Telecommunications
Book
JOURNALISM & MASS COMMUNICATION QUARTERLY, ISSN 1077-6990, 2009, Volume 86, Issue 1, pp. 2 - 3
[...] Lewis and Reese use personal interviews with reporters to explore how journalists' professional identity can be challenged when dealing with what they... 
COMMUNICATION | Brand preferences | Asian Americans | Identity | Drug use
Journal Article
European Journal of Marketing, ISSN 0309-0566, 07/2012, Volume 46, Issue 7, pp. 1048 - 1063
Purpose - The main purpose of this paper is to explore, define, reconcile and depict corporate identity (Cl), corporate brand (CB) and corporate reputation... 
Corporate identity | Corporate reputation | Corporate branding | DIMENSIONS | IMAGE | VISUAL IDENTITY | FRAMEWORK | BUSINESS | CONSUMERS | Management | Brand image | Business enterprises | Corporate image | Marketing
Journal Article
Journal of Business Research, ISSN 0148-2963, 05/2012, Volume 65, Issue 5, pp. 648 - 657
Journal Article