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Marketing science (Providence, R.I.), ISSN 1526-548X, 2019, Volume 38, Issue 3, pp. 516 - 538
Journal Article
2008, ISBN 041595519X, xiii, 305
This collection offers a global perspective on the changing character of cities and the increasing importance that consumer culture plays in defining their... 
Urban economics | Urban Studies | Economic Geography | Sociology & Social Policy
Book
2016, A volume in the Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series, ISBN 9781522503330, xxii, 353 pages
"This book provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds by... 
Branding (Marketing) | Public relations | Social media
Book
Journal of travel research, ISSN 1552-6763, 2016, Volume 46, Issue 1, pp. 15 - 23
textabstractThis article examines the role of tourism promotion as a component of destination image formation... 
Destination image | Information sources | Tourism promotion | Evaluation | Sales promotions | Travel research | Travel industry | Methods
Journal Article
International journal of human resource management, ISSN 1466-4399, 2017, Volume 30, Issue 19, pp. 2732 - 2753
.... Using a quasi-experimental design, we tested the impact of individual exposure to corporate recruitment websites and Facebook on perceptions of organizational familiarity and organizational image over time... 
HR branding | organizational image | online recruitment | organizational familiarity | e-HRM | RECRUITMENT | REPUTATION | MANAGEMENT | INFORMATION OVERLOAD | BRAND | WEBSITE USABILITY | EMPLOYER | SIGNALING THEORY | JOB CHOICE | APPLICANT ATTRACTION | DARK SIDE | Computer based | Efficacy | Perceptions | Internet | Web sites | Familiarity | Human resource management | Recruitment
Journal Article
Journal of marketing, ISSN 0022-2429, 1/2006, Volume 70, Issue 1, pp. 50 - 64
.... This article argues that emotional-branding strategies are conducive to the emergence of a doppelgänger brand image, which is defined as a family of disparaging images and meanings about a brand that circulate throughout popular culture... 
Consumer research | Sumer | Brand management | Customers | Brands | Doppelgangers | Coffee houses | Brand image | Branding | Marketing | EXPERIENCE | BUSINESS | CONSUMERS | CULTURE | MEANINGS | CONSUMPTION
Journal Article
Journal of cleaner production, ISSN 0959-6526, 2018, Volume 181, pp. 426 - 436
.... However, little research has explored the effect of green image on the word-of-mouth intention of consumers and how this effect was mediated by green satisfaction and green trust... 
Millennials | Word-of-mouth intention | Green image | Green hotels | GENERATION Y | BRAND IMAGE | GREEN & SUSTAINABLE SCIENCE & TECHNOLOGY | PERCEIVED VALUE | MEDIATING ROLE | ENVIRONMENTAL SCIENCES | IMPACT | ENGINEERING, ENVIRONMENTAL | CUSTOMER SATISFACTION | BEHAVIORAL INTENTIONS | SOCIAL MEDIA | SERVICE | TRUST | Green market | Business schools | Green buildings | Hotels and motels | Analysis | Echo boom generation
Journal Article
Journal of business research, ISSN 0148-2963, 2008, Volume 61, Issue 7, pp. 715 - 723
.... This study explores the relationship between quality and image with special attention on brands plagued with negative impressions, including instances where consumers' perceptions of a product's... 
Perceived image | Perceived quality | Brand image | Brand attitude | ATTITUDE | brand attitude | PRODUCTS | perceived quality | INFORMATION | brand image | BELIEFS | BUSINESS | perceived image
Journal Article
Journal of political marketing, ISSN 1537-7865, 2019, Volume 18, Issue 4, pp. 307 - 329
..., where Putin's political image and reputation is communicated to and among international audiences. Although, the beginnings of research into national leaders communicating... 
political brand | President Vladimir Putin | political marketing | political image | Russia | values and norms | Elections | National elections | Values | Politics | Coverage | Mass media | Legitimacy | Presidents
Journal Article
Journal of business research, ISSN 0148-2963, 2014, Volume 67, Issue 11, pp. 2269 - 2281
...) what are the main influences of this favorability on corporate image and corporate reputation... 
Design | Corporate reputation | Corporate visual identity | Corporate logo | Typeface | Corporate image | DETERMINANTS | MEDIATOR | BUSINESS | ADVERTISING EFFECTIVENESS | NAME | ATTITUDE | IMPACT | COLOR | VISUAL IDENTITY | BRAND FAMILIARITY | Consumer behavior
Journal Article