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2006, 1. Aufl., ISBN 9783540253600, xvi, 357
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential... 
Brand name products | Management | Finance & Accounting | Economics/Management Science | Marketing
Book
2008, 2. Aufl., ISBN 0470823267, xiv, 423
The definitive guide to managing a luxury brand, newly revised and updatedWhat defines a luxury brand? Traditional wisdom suggests that it's one that's... 
Branding (Marketing) | Management | Brand name products | Luxuries | Marketing | Luxury goods industry
Book
1996, ISBN 0415073995, 6 v. (xxii, 5523 p.)
Book
2016, Second edition., ISBN 9781138804692, xiv, 307 pages
For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the... 
Branding (Marketing) | Brand name products | Management | Consumer Behaviour | Marketing Communications | Brand Management | Consumer Psychology | Brand name products-Management | Product management
Book
2006, 1. Aufl., ISBN 9783540253600, xvi, 357
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential... 
Brand name products | Management | Finance & Accounting | Economics/Management Science | Marketing
Book
2002, The St. Lucie Press/APICS series on resource management, ISBN 9781574443004, 435
Book
2006, LEA's communication series, ISBN 0805848126, xiv, 242
"Competitive Strategy for Media Firms" introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be... 
Broadcasting | Management | Brand name products | Marketing | Industry & industrial studies | Media & Communications | Telecommunications | Branding (Marketing)
Book
2008, ISBN 0754671569, ix, 204
Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of... 
Customer relations | Management | Quality Management | Brand Management | Library & Information Science | Marketing
Book
eJournal
2017, 1, Routledge frontiers of business management, ISBN 1315622955, Volume 10, xi, 229 pages
iEstablishing, developing, or promoting a brand or product in a market stems from aligning of divisions within an organization, with the perspective of... 
Sales management | Management | Marketing | Marketing Management | Brand Management | Human Resource Management | Marketing-Management
Book
2012, Advances in project management, ISBN 1409443132, xiv, 115
Book
2010, ISBN 9780521726900, xx, 308
"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all... 
Brand name products | Popular culture | Management | Brand name products - Management | Consumer behavior
Book
2014, ISBN 113733052X, xvii, 214
This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It... 
Luxuries | Brand name products | Management science | Luxury goods industry
Book
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