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2014, BK business book, ISBN 9781626561861, x, 98 pages
"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions... 
Branding (Marketing) | Brand name products | BUSINESS & ECONOMICS / General
Book
2002, ISBN 9781550024074, 312
Every day Canadians buy groceries at Sobey’s, develop film at Black’s, or grab a coffee at Tim Horton’s without giving it a second thought. These brands are in... 
Businesspeople | Business names | Corporations | Brand name products | Canada | Businesspeople - Canada - Biography | Corporations - Canada | Business names - Canada | Brand name products - Canada | Biography | Business and Economics | Electronic books
Book
2008, 1. Aufl., ISBN 0470512407, xxi, 358
This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The result is... 
Branding (Marketing) | Management | Brand name products | Valuation | Corporate image | General | BUSINESS & ECONOMICS | Marketing | Branding
Book
1996, ISBN 9780029001516, ix, 380
Book
2006, ISBN 9781403992796
Book
1992, ISBN 0304340774, xxix, 610
Book
2010, ISBN 9780521726900, xx, 308
"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all... 
Brand name products | Popular culture | Management | Brand name products - Management | Consumer behavior
Book
2003, Economist books (Series), ISBN 1576601471, xv, 256
Book
2013, 4th ed., ISBN 1118465024, x, 326
"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy,... 
Design | Branding (Marketing) | Trademarks | DESIGN / Graphic Arts / General | Brand name products | Advertising
Book
2006, LEA's communication series, ISBN 0805848126, xiv, 242
"Competitive Strategy for Media Firms" introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be... 
Broadcasting | Management | Brand name products | Marketing | Industry & industrial studies | Media & Communications | Telecommunications | Branding (Marketing)
Book
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