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1. Onomastics in contemporary public space
by Felecan, Oliviu and Bugheşiu, Alina
2013, ISBN 1443847658, xviii, 621
Onomastics | Public spaces
Book
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2. Hello, my name is awesome
: how to create brand names that stick
by Watkins, Alexandra
2014, BK business book, ISBN 9781626561861, x, 98 pages
Branding (Marketing) | Brand name products | BUSINESS & ECONOMICS / General
Book
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3. BRANDS: THE LOGOS OF THE GLOBAL ECONOMY
by LURY, CELIA
2004, INTERNATIONAL LIBRARY OF SOCIOLOGY., ISBN 0415251834, 208
Consumption | Brand Management | Sociology & Social Policy | Business names | Brand name products | Globalization | Marketing
Book
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4. Brand society
: how brands transform management and lifestyle
by Kornberger, Martin, 1974
2010, ISBN 9780521726900, xx, 308
Brand name products | Popular culture | Management | Brand name products - Management | Consumer behavior
Book
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5. A secret history of brands
: the dark and twisted beginnings of the brand names we know and love
by MacNabb, Matt, author
2017, ISBN 1473894174, xvi, 144 pages, 16 unnumbered pages of plates
Trademarks | Brand name products | History
Book
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6. Full Text Advances in Chinese Brand Management
by Balmer, John M. T and Chen, Weifeng
2016, Journal of brand management, ISBN 9781352000108, 355
International business enterpris | Product management | Brand name products
eBook
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7. A theory of genericization on brand name change
by Clankie, Shawn
2002, Studies in onomastics, ISBN 9780773469556, Volume 6, vi, 224
Generic products | Onomastics | Brand name products
Book
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8. Full Text Comparative effectiveness of generic and brand-name statins on patient outcomes: A cohort study
by Gagne, Joshua J and Choudhry, Niteesh K and Kesselheim, Aaron S and Polinski, Jennifer M and Hutchins, David and Matlin, Olga S and Brennan, Troyen A and Avorn, Jerry and Shrank, William H
Annals of internal medicine, ISSN 0003-4819, 09/2014, Volume 161, Issue 6, pp. 400 - 407
Medicine, General & Internal | Life Sciences & Biomedicine | General & Internal Medicine | Science & Technology | Medicare | United States | Cardiovascular Diseases - prevention & control | Humans | Drugs, Generic - economics | Hydroxymethylglutaryl-CoA Reductase Inhibitors - economics | Male | Prescription Fees | Propensity Score | Medication Adherence | Hydroxymethylglutaryl-CoA Reductase Inhibitors - therapeutic use | Female | Aged | Cohort Studies | Generic drugs | Comparative analysis | Brand name products | Patient outcomes | Statins | Brand names | Clinical outcomes | Index Medicus | Abridged Index Medicus
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9. Full Text Clinical Equivalence of Generic and Brand-Name Drugs Used in Cardiovascular Disease: A Systematic Review and Meta-analysis
by Kesselheim, Aaron S and Misono, Alexander S and Lee, Joy L and Stedman, Margaret R and Brookhart, M. Alan and Choudhry, Niteesh K and Shrank, William H
JAMA : the journal of the American Medical Association, ISSN 0098-7484, 12/2008, Volume 300, Issue 21, pp. 2514 - 2526
Medicine, General & Internal | Life Sciences & Biomedicine | General & Internal Medicine | Science & Technology | Biological and medical sciences | General aspects | Medical sciences | Drugs, Generic - pharmacokinetics | Humans | Cardiovascular Agents - pharmacokinetics | Therapeutic Equivalency | Drugs | Generic drugs | Care and treatment | Cardiovascular diseases | Comparative analysis | Statistics | Meta-analysis | Brand names | Cardiovascular disease | Systematic review | Editorials | Index Medicus | Abridged Index Medicus
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10. Full Text Are science parks and incubators good "brand names" for spin-offs?
: The case study of Turin
by Salvador, Elisa
The Journal of technology transfer, ISSN 1573-7047, 2011, Volume 36, Issue 2, pp. 203 - 232
Technologietransfer | Leistungsmessung | Turin | Technologiezentrum | Hochschule | Empirische Methode | Teilung | Unternehmensgründung | Betrieb | Italien | Commercial Law | Technology Management | Brand names | Science parks | Technology transfer | Business/Management Science, general | Incubators | Economic Growth | Industrial Organization | Management/Business for Professionals | Economics / Management Science | Research spin-offs | Engineering | Social Sciences | Technology | Business & Economics | Management | Engineering, Industrial | Science & Technology | Case studies | Italy | Universities and colleges | Research | Research parks | Mergers, acquisitions and divestments | Studies | Startups | Research & development--R&D | Spinoffs | Economic development | Consolidation | Polytechnics | Orientation | Parks | Business administration | Humanities and Social Sciences
Journal Article
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11. Brand gender
: increasing brand equity through brand personality
by Lieven, Theo, author
2018, ISBN 9783319602189, xx, 265 pages.
Brand name products | Business names | Marketing | Branding (Marketing)
Book
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12. Full Text Names Are Variables
by Schoubye, Anders J
The Philosophical review, ISSN 0031-8108, 01/2020, Volume 129, Issue 1, pp. 53 - 94
Theory and Philosophy | Logic | Mathematics | Arts & Humanities | Philosophy | Studies | Brand names | Authorship | Puzzles
Journal Article
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13. Full Text Pseudohomophones as brand names
by Ilicic, Jasmina and Baxter, Stacey and Kulczynski, Alicia
European journal of marketing, ISSN 0309-0566, 09/2018, Volume 52, Issue 9/10, pp. 1909 - 1930
Studies | Brand names | Consumer behavior | Consumers | Phonology | Competitive advantage | Sound | Logos | Brand equity | Orthography | Marketing
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14. Full Text The Making of a Name
: The Inside Story of the Brands We Buy
by Rivkin, Steve and Sutherland, Fraser and Trout, Jack
2005, ISBN 9780195168723, 286
Brand name products
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15. The cult of the luxury brand
: inside Asia's love affair with luxury
by Chadha, Radha and Husband, Paul
2006, ISBN 1904838057, 314
Social status | Social classes | Brand name products | Social aspects | Luxuries | Marketing
Book
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16. Origination
: the geographies of brands and branding
by Pike, Andy, 1968
2015, 1st ed., RGS-IBG book series, ISBN 1118556402, xiii, 228
Branding (Marketing) | Commercial geography | Human Geography | SOCIAL SCIENCE | Brand name products | Globalization | Branding | Business names | Economic geography
Book
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17. Trade names dictionary
: a guide to consumer-oriented trade names, brand names, product names, coined names, model names, and design names, with addresses of their manufacturers, importers, marketers, or distributors
by Wood, Donna J., 1949 and Crowley, Ellen T
1982, 3rd ed. --, ISBN 0810306964, 2 v. (1193)
Trademarks | Business names
Book
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18. Asian brand strategy
: how Asia builds strong brands
by Roll, Martin, 1967
2006, ISBN 9781403992796, xviii, 254
Brand name products | Management | Marketing
Book
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19. Full Text World Heritage Site—Is It an Effective Brand Name?
: A Case Study of a Religious Heritage Site
by Poria, Yaniv and Reichel, Arie and Cohen, Raviv
Journal of travel research, ISSN 0047-2875, 9/2011, Volume 50, Issue 5, pp. 482 - 495
heritage | brand equity | World Heritage Site | tourism marketing | Hospitality, Leisure, Sport & Tourism | Social Sciences | Social Sciences - Other Topics | Case studies | Description and travel | Sales promotions | Analysis | Travel industry | Travelers | Brand equity | Behavior | World Heritage areas | Tourism | Brand names | Consumer behavior | Religious buildings | Historic buildings & sites | Effectiveness studies | Perception | Logos | Management | Focusing | Images
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