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1. Hello, my name is awesome
: how to create brand names that stick
by Watkins, Alexandra
2014, BK business book, ISBN 9781626561861, x, 98 pages
"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions... 
Branding (Marketing) | Brand name products | BUSINESS & ECONOMICS / General
Book
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2. Trade names dictionary
: a guide to consumer-oriented trade names, brand names, product names, coined names, model names, and design names, with addresses of their manufacturers, importers, marketers, or distributors
by Wood, Donna J., 1949 and Crowley, Ellen T
1982, 3rd ed. --, ISBN 0810306964, 2 v. (1193)
Trademarks | Business names
Book
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3. Full Text I know that name
: the people behind Canada's best-known brand names from Elizabeth Arden to Walter Zeller
by Kearney, Mark, 1955 and Ray, Randy, 1952
2002, ISBN 9781550024074, 312
Every day Canadians buy groceries at Sobey’s, develop film at Black’s, or grab a coffee at Tim Horton’s without giving it a second thought. These brands are in... 
Businesspeople | Business names | Corporations | Brand name products | Canada | Businesspeople - Canada - Biography | Corporations - Canada | Business names - Canada | Brand name products - Canada | Biography | Business and Economics | Electronic books
Book
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4. Connective branding
: building brand equity in a demanding world
by Fisher-Buttinger, Claudia and Vallaster, Christine, 1971 and Books24x7, Inc
2008, 1. Aufl., ISBN 0470512407, xxi, 358
This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The result is... 
Branding (Marketing) | Management | Brand name products | Valuation | Corporate image | General | BUSINESS & ECONOMICS | Marketing | Branding
Book
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5. Building strong brands
by Aaker, David A
1996, ISBN 9780029001516, ix, 380
Management | Brand name products | Valuation | Intangible property
Book
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6. A secret history of brands
: the dark and twisted beginnings of the brand names we know and love
by MacNabb, Matt, author
2017, ISBN 1473894174, xvi, 144 pages, 16 unnumbered pages of plates
Trademarks | Brand name products | History
Book
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7. On aesthetic and cultural issues in pragmatic translation
: based on the translation of brand names and brand slogans
by Feng, Xiuwen, 1971
2017, China perspectives series, ISBN 9781315723631, xii, 157
This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories... 
Translating and interpreting | Branding | Social aspects | Pragmatics | Language & Linguistics | Translation Studies | Translation | Brand Names and Brand Slogans | Chinese Culture & Society | China | On Aesthetic and Cultural Issues in Pragmatic Translation | Feng Xiuwen | pragmatic translation | Linguistics | Chinese Studies | Aesthetic and Cultural Issues
Book
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8. ASIAN BRAND STRATEGY: HOW ASIA BUILDS STRONG BRANDS
by ROLL, MARTIN, 1967
2006, ISBN 9781403992796
Book
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9. CULT OF THE LUXURY BRAND: INSIDE ASIA'S LOVE AFFAIR WITH LUXURY
by CHADHA, RADHA
2006, ISBN 1904838057
Book
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10. Brewer's dictionary of names
by Room, Adrian
1992, ISBN 0304340774, xxix, 610
Names | English language
Book
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11. Brand society
: how brands transform management and lifestyle
by Kornberger, Martin, 1974
2010, ISBN 9780521726900, xx, 308
"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all... 
Brand name products | Popular culture | Management | Brand name products - Management | Consumer behavior
Book
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12. The branded gentry
: how a new era of entrepreneurs made their names
by Vallance, Charles and Hopper, David H. 1927- (David Henry)
2013, ISBN 9781908739780, 312
Branding (Marketing) | Entrepreneurship | Success in business
Book
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13. BRAND NAMES AND PRODUCT DYNASTIES: LESSONS IN RETROSPECT
by BLAKE-COLEMAN, BARRIE
2005, ISBN 1852524626
Book
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14. Why it sells
: decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys
by Danesi, Marcel, 1946
2008, ISBN 9780742555457, viii, 211
Signs and symbols | Consumer behavior | Brand name products | Advertising | Marketing
Book
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15. Brands and branding
by Clifton, Rita and Simmons, John, 1948 and Ahmad, Sameena
2003, Economist books (Series), ISBN 1576601471, xv, 256
Management | Brand name products | Forecasting | Marketing
Book
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16. The name is the game
: how to name a company or product
by Charmasson, Henri
1988, ISBN 9781556230691, xiv, 171
Brand name products | Business names
Book
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17. Designing brand identity
: an essential guide for the whole branding team
by Wheeler, Alina
2013, 4th ed., ISBN 1118465024, x, 326
"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy,... 
Design | Branding (Marketing) | Trademarks | DESIGN / Graphic Arts / General | Brand name products | Advertising
Book
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18. Full Text Comparative effectiveness of generic and brand-name statins on patient outcomes: A cohort study
by Gagne, Joshua J and Choudhry, Niteesh K and Kesselheim, Aaron S and Polinski, Jennifer M and Hutchins, David and Matlin, Olga S and Brennan, Troyen A and Avorn, Jerry and Shrank, William H
Annals of Internal Medicine, ISSN 0003-4819, 09/2014, Volume 161, Issue 6, pp. 400 - 407
Background: Statins are effective in preventing cardiovascular events, but patients do not fully adhere to them. Objective: To determine whether patients are... 
MEDICINE, GENERAL & INTERNAL | HEART-DISEASE | METAANALYSIS | THERAPY | MYOCARDIAL-INFARCTION | PROPENSITY SCORE | CHOLESTEROL LEVELS | CARDIOVASCULAR-DISEASE | CANCER-RISK | MEDICATION ADHERENCE | POSITIVE PREDICTIVE-VALUE | Medicare | United States | Cardiovascular Diseases - prevention & control | Humans | Drugs, Generic - economics | Hydroxymethylglutaryl-CoA Reductase Inhibitors - economics | Male | Prescription Fees | Propensity Score | Medication Adherence | Hydroxymethylglutaryl-CoA Reductase Inhibitors - therapeutic use | Female | Aged | Cohort Studies | Generic drugs | Comparative analysis | Brand name products | Patient outcomes | Statins
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19. Competitive Strategy for Media Firms
: strategic and brand management in changing media markets
by Chan-Olmsted, Sylvia M
2006, LEA's communication series, ISBN 0805848126, xiv, 242
"Competitive Strategy for Media Firms" introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be... 
Broadcasting | Management | Brand name products | Marketing | Industry & industrial studies | Media & Communications | Telecommunications | Branding (Marketing)
Book
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20. Entrepreneurs, the men and women behind famous brand names and how they made it
by Fucini, Joseph J and Fucini, Suzy
1985, ISBN 9780816187089, xviii, 297
Biography | Brand name products | History | Entrepreneurship | Businessmen
Book
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