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2012, ISBN 9781107015432, xiv, 153
"This book is about preferences, principally as they figure in economics. It also explores their uses in everyday language and action, how they are... 
Value | Preferences (Philosophy) | Consumers' preferences | Rational choice theory
Book
2003, ISBN 9780521816960, Volume 9780521816960, 344
This book describes the new generation of discrete choice methods, focusing on the many advances that are made possible by simulation. Researchers use these... 
Decision making | Consumers' preferences | Simulation methods
Book
2017, 1, ISBN 9781315267821, x, 127 pages
iIt is a marketing truism that products should be shaped around the preferences of customers, not designers, and that a design or advert that is effective with one personality type may not be effective with another... 
Psychological aspects | Psychology | Consumers | Marketing | Design | Ergonomics & Human Factors | Consumer Behaviour | Brand Management
Book
2016, Econometric society monographs, ISBN 1107458110, Volume no. 56., xix, 218 pages
Pioneered by American economist Paul Samuelson, revealed preference theory is based on the idea that the preferences of consumers are revealed in their purchasing behavior... 
Revealed preference theory | Econometric models | Consumption (Economics) | Consumers' preferences | Econometrics
Book
1988, Underground classics in economics., ISBN 0813375533, xv, 207
Book
Journal of marketing research, ISSN 1547-7193, 10/2018, Volume 40, Issue 4, pp. 406 - 420
Journal Article
2011, 1st ed., Routledge advances in management and business studies, ISBN 0415896983, Volume 50, cm.
In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro’s government reluctantly instituted a series of reforms to compensate for... 
Consumer Behaviour | Advertising | Management and Accounting | Business | Brand choice - Cuba | Brand choice | Consumers' preferences | Marketing
Book
2008, 1st ed., ISBN 008045089X, xxiii, 662
The book brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present... 
Brand choice | Design | Psychological aspects | Consumer behavior | Consumers' preferences | Human factors | New products
Book
2016, First edition., ISBN 1101947667, viii, 305 pages
.... From the tangled underpinnings of our food taste to the complex dynamics of our playlists, our preferences and opinions are constantly being shaped by countless forces... 
Psychological aspects | Choice (Psychology) | Aesthetics | Consumers' preferences
Book
2013, Chinese worlds, ISBN 9780415535724, Volume 31, xi, 231
Breaking new ground in the study of Chinese urban society, this book applies critical discourse analysis to ethnographic data gathered in Anshan, a third-tier... 
Attitudes | Consumer behavior | Consumers' preferences | Consumers | Asian Business | Anthropology - Soc Sci | Asian Culture & Society | Consumer Behaviour | Chinese Culture & Society | Chinese Studies | Chinese Business | Marketing | Consumers' preferences - China
Book
2012, ISBN 0300117779, cm.
In this book, Peter Marsh explores 250 years in the history of manufacturing, then examines the characteristics of the industrial revolution that is taking... 
Manufacturing industries | 21st century | Industrialization | Consumption (Economics) | Globalization | Economic aspects | Technological innovations | History | Social aspects | Consumers'' preferences | Consumers' preferences
Book
2008, Hagley perspectives on business and culture, ISBN 9780812240375, vii, 363
Book
2017, ISBN 9781316501702, xiii, 180 pages
This concise landmark in law and jurisprudence offers the first coherent, liberal account of contract law. The Choice Theory of Contracts answers the field's... 
Social choice | LAW | Consumers' preferences | Contracts | Philosophy
Book
The Journal of consumer research, ISSN 1537-5277, 06/2015, Volume 42, Issue 1, pp. 76 - 92
In what ways can brands symbolize America’s defining values, and for whom do these values resonate? Drawing from research on values (Schwartz 1994), the... 
Policy | Values | Branding | System justification | Culture | Ideology | Business & Economics | Social Sciences | Business | Influence | Research | Marketing research | Brand identity | Consumer preferences | Studies | Brand preferences | Sociology | Consumers | Market research | Brand equity
Journal Article