X
Search Filters
Format Format
Format Format
X
Sort by Item Count (A-Z)
Filter by Count
Journal Article (15733) 15733
Newspaper Article (8418) 8418
Magazine Article (2431) 2431
Trade Publication Article (1900) 1900
Publication (1316) 1316
Report (1025) 1025
Newsletter (562) 562
Dissertation (492) 492
Book / eBook (342) 342
Transcript (241) 241
Book Chapter (218) 218
Conference Proceeding (121) 121
Book Review (81) 81
Web Resource (70) 70
Reference (43) 43
Paper (25) 25
Government Document (13) 13
Streaming Video (3) 3
Video Recording (3) 3
Technical Report (1) 1
more...
Subjects Subjects
Subjects Subjects
X
Sort by Item Count (A-Z)
Filter by Count
marketing (7963) 7963
brand loyalty (7536) 7536
brands (5636) 5636
studies (5558) 5558
consumer behavior (4476) 4476
business (4427) 4427
consumers (3493) 3493
brand name products (3346) 3346
brand image (2919) 2919
brand names (2837) 2837
analysis (2681) 2681
brand equity (2547) 2547
brand preferences (2483) 2483
management (2376) 2376
market strategy (2132) 2132
research (2112) 2112
consumer preferences (2037) 2037
market research (1657) 1657
advertising (1642) 1642
retail stores (1467) 1467
brand (1370) 1370
behavior (1367) 1367
social networks (1367) 1367
customer services (1313) 1313
brand choice (1255) 1255
brand identity (1246) 1246
competition (1239) 1239
customers (1214) 1214
perceptions (1207) 1207
customer satisfaction (1197) 1197
consumption (1165) 1165
earnings per share (1148) 1148
house brands (1116) 1116
consumer attitudes (1099) 1099
corporate profits (1032) 1032
model (1031) 1031
equity (1018) 1018
capital gains (988) 988
impact (984) 984
quality (973) 973
food (937) 937
marketing research (930) 930
trends (929) 929
models (908) 908
consumer research (875) 875
electronic commerce (808) 808
loyalty (792) 792
influence (791) 791
stockholders (790) 790
information (781) 781
reports (779) 779
dividends (767) 767
shopping (767) 767
methods (763) 763
stock exchanges (763) 763
economics (756) 756
statistical analysis (752) 752
surveys (740) 740
communication (708) 708
brand identification (691) 691
satisfaction (691) 691
acquisitions & mergers (682) 682
automobile industry (679) 679
forecasts and trends (665) 665
hotels & motels (658) 658
sales (658) 658
choice (657) 657
product development (649) 649
usage (631) 631
stock prices (619) 619
product choice (614) 614
internet (612) 612
customer relations (604) 604
evaluation (600) 600
customer loyalty (590) 590
hospitality, leisure, sport & tourism (582) 582
loyalty programs (574) 574
purchasing (571) 571
market shares (570) 570
trust (567) 567
attitudes (565) 565
manufacturing (555) 555
modeling (554) 554
preferences (547) 547
innovations (544) 544
advertising campaigns (529) 529
restaurants (519) 519
decision making (516) 516
profit margins (515) 515
product management (508) 508
boards of directors (504) 504
polls & surveys (503) 503
price (489) 489
competitive advantage (486) 486
tourism (486) 486
corporate profiles (482) 482
present value (482) 482
supermarkets (480) 480
social media (474) 474
consumer behaviour (470) 470
more...
Library Location Library Location
Library Location Library Location
X
Sort by Item Count (A-Z)
Filter by Count
Robarts - Stacks (146) 146
UofT at Mississauga - Stacks (70) 70
UofT at Scarborough - Stacks (51) 51
Collection Dvlpm't (Acquisitions) - Vendor file (28) 28
UTL at Downsview - May be requested (24) 24
Collection Dvlpm't (Acquisitions) - Closed Orders (20) 20
Online Resources - Online (17) 17
Business (Joseph L Rotman) - Stacks (12) 12
Engineering & Comp. Sci. - Stacks (10) 10
St. Michael's College (John M. Kelly) - 2nd Floor (8) 8
Gerstein Science - Stacks (7) 7
Royal Ontario Museum - Stacks (6) 6
Robarts - Processing (4) 4
New College (Ivey) - Stacks (3) 3
Thomas Fisher Rare Book - Rare Book (3) 3
Business (Joseph L Rotman) - May be requested in 6-10 wks (2) 2
Law (Bora Laskin) - Stacks (2) 2
Media Commons - Audio Visual (2) 2
St. Michael's College (John M. Kelly) - 3rd Floor (2) 2
UofT Schools - Stacks (2) 2
Architecture Landscape (Shore + Moffat) - Stacks (1) 1
Art - Library use only (1) 1
Art - Protected Material (1) 1
Business (Joseph L Rotman) - Reserve desk (1) 1
East Asian (Cheng Yu Tung) - Stacks (1) 1
Engineering & Comp. Sci. - May be requested in 6-10 wks (1) 1
Faculty of Information - Stacks (1) 1
Indust. Rel's & Hum. Resources (Newman) - Library use only (1) 1
OISE - Audio Visual (1) 1
Providence Healthcare - Stacks (1) 1
Robarts - Not Returned (1) 1
Robarts - Reference (1) 1
Robarts - Searching (1) 1
Robarts - Storage (1) 1
St. Michael's College (John M. Kelly) - Audio Visual (1) 1
Trinity College (John W Graham) - Special Collections (1) 1
Trinity College (John W Graham) - Stacks (1) 1
University College (Laidlaw) - Stacks (1) 1
UofT at Mississauga - Missing (1) 1
Victoria University CRRS - Library use only (1) 1
Victoria University E.J. Pratt - Oversize (1) 1
Victoria University E.J. Pratt - Stacks (1) 1
more...
Language Language
Language Language
X
Sort by Item Count (A-Z)
Filter by Count
English (30142) 30142
Korean (280) 280
Chinese (141) 141
French (139) 139
Spanish (70) 70
Portuguese (51) 51
Japanese (28) 28
Turkish (23) 23
German (21) 21
Arabic (13) 13
Czech (12) 12
Polish (7) 7
Croatian (6) 6
Swedish (6) 6
Hungarian (3) 3
Indonesian (3) 3
Italian (3) 3
Lithuanian (3) 3
Dutch (2) 2
Romanian (2) 2
Russian (2) 2
Afrikaans (1) 1
Finnish (1) 1
Persian (1) 1
Slovak (1) 1
Uighur (1) 1
more...
Publication Date Publication Date
Click on a bar to filter by decade
Slide to change publication date range


2017, 1, ISBN 9781315267821, x, 127 pages
It is a marketing truism that products should be shaped around the preferences of customers, not designers, and that a design or advert that is effective with... 
Psychological aspects | Psychology | Consumers | Marketing | Design | Ergonomics & Human Factors | Consumer Behaviour | Brand Management
Book
2016, Econometric society monographs, ISBN 1107458110, Volume no. 56., xix, 218 pages
Pioneered by American economist Paul Samuelson, revealed preference theory is based on the idea that the preferences of consumers are revealed in their... 
Revealed preference theory | Econometric models | Consumption (Economics) | Consumers' preferences | Econometrics
Book
2012, ISBN 9781107015432, xiv, 153
"This book is about preferences, principally as they figure in economics. It also explores their uses in everyday language and action, how they are understood... 
Value | Preferences (Philosophy) | Consumers' preferences | Rational choice theory
Book
2012, 1st ed., Routledge advances in management and business studies, ISBN 9780203134146, Volume 50, xx, 229
In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro’s government reluctantly instituted a series of reforms to compensate for... 
Brand choice | Consumers' preferences | Marketing | Consumer Behaviour | Advertising | Management and Accounting | Business | Brand choice - Cuba
Book
2008, Hagley perspectives on business and culture, ISBN 9780812240375, vii, 363
Book
2003, ISBN 0521017157, Volume 9780521816960, vii, 334
This book describes the new generation of discrete choice methods, focusing on the many advances that are made possible by simulation. Researchers use these... 
Decision making | Consumers' preferences | Simulation methods | Economics
Book
2013, Chinese worlds, ISBN 9780415535724, Volume 31, xi, 231
Breaking new ground in the study of Chinese urban society, this book applies critical discourse analysis to ethnographic data gathered in Anshan, a third-tier... 
Attitudes | Consumer behavior | Consumers' preferences | Consumers | Asian Business | Anthropology - Soc Sci | Asian Culture & Society | Consumer Behaviour | Chinese Culture & Society | Chinese Studies | Chinese Business | Marketing | Consumers' preferences - China
Book
1988, Underground classics in economics., ISBN 0813375533, xv, 207
Book
2002, Studies in economic theory, ISBN 9783540430896, Volume 16, viii, 223
Book
2006, ISBN 0805852166, xxxv, 405
The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to... 
Brand choice | Cross-cultural studies | Consumer behavior | Imagery (Psychology) | Communication in marketing | Attachment behavior | Consumers' preferences | Business & Management | Work & Organizational Psychology | Consumer Psychology | Advertising Studies | Image (Psychology)
Book
2009, 2nd ed., ISBN 9780521766555, x, 388
This book describes the new generation of discrete choice methods, focusing on the many advances that are made possible by simulation. Researchers use these... 
Decision making | Consumers' preferences | Simulation methods | Economics | Consumers' preferences - Simulation methods
Book
2016, First edition., ISBN 1101947667, viii, 305 pages
"From the best-selling author of Traffic, a brilliant and entertaining exploration of our personal tastes--why we like the things we like, and what it says... 
Psychological aspects | Choice (Psychology) | Aesthetics | Consumers' preferences
Book
Journal of Marketing Research, ISSN 0022-2437, 8/2003, Volume 40, Issue 3, pp. 282 - 294
A consumer's preference for an offering can be influenced by the preferences of others in many ways, ranging from social identification and inclusion to the... 
Consumer research | Consumer behavior | Demography | Autoregressive models | Consumer preferences | Brands | Modeling | Covariance matrices | Parametric models | Marketing | DISTRIBUTIONS | DEMAND | DECISIONS | MULTIMARKET DATA | BEHAVIOR | MARKETS | BUSINESS | Purchasing | Research | Automobiles, Foreign
Journal Article