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2008, 1st ed., ISBN 008045089X, xxiii, 662
The book brings together research that investigates how people experience products... 
Brand choice | Design | Psychological aspects | Consumer behavior | Consumers' preferences | Human factors | New products
Book
Journal of business research, ISSN 0148-2963, 2009, Volume 62, Issue 3, pp. 379 - 389
.... J Mark 2004; 68 (1): 23.]. In this paper, the authors examine the concept of brand relationship experience in the context of co-creation and service-dominant... 
Brand | Experience | Co-creation | Brand relationship experience | Service-dominant logic | Brands | BUSINESS | DOMINANT LOGIC | Co-creation Brand Experience Service-dominant logic Brand relationship experience | Brand name products | Analysis
Journal Article
2015, ISBN 9781138786837, xxxix, 435
From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume... 
Branding (Marketing) | Brand loyalty | Consumer behavior | Brand name products | Consumer Behaviour | Brand Management | Consumer Psychology | Relationship Marketing
Book
Journal of the Academy of Marketing Science, ISSN 1552-7824, 2015, Volume 45, Issue 3, pp. 377 - 401
Journal Article
2009, ISBN 9780566088681, xx, 295
Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world... 
Relationship marketing | Consumer satisfaction | Evaluation | Marketing research | Brand Management | Marketing | Consumer satisfaction-Evaluation | Branding (Marketing) | Research | Customer relations
Book
Xing Xiao Ping Lun, ISSN 1813-4483, 10/2016, Volume 13, Issue 3, p. 345
This study investigated the relationship among brand experience, brand relationship quality, and brand loyalty with effortless experience as a moderator... 
Studies | Brand loyalty | Brand equity | Correlation analysis | Brand identification
Journal Article
2017, ISBN 1349949043, 266
Walden shows why most customer experience management fails to improve the customer's real experience and how to concentrate on the subjective emotional perceptions that drive the customer's actual... 
Management science | Big Data/Analytics | Business and Management | Organization | Innovation/Technology Management | Business Strategy/Leadership | Customer Relationship Management | Consumer satisfaction | Relationship marketing | Customer relations
eBook
International journal of contemporary hospitality management, ISSN 0959-6119, 2017, Volume 29, Issue 4, pp. 1185 - 1202
Purpose - This study aims to investigate the effects of coffeehouse brand experiences and brand personality traits on brand prestige, and the effects of brand prestige on brand relationship quality... 
Brand personality | Brand loyalty | Brand relationship quality | Brand prestige | Brand experience | Coffeehouse | ATTRIBUTES | CUSTOMER-PERCEIVED VALUE | MANAGEMENT | SERVICE QUALITY | RESPONSES | SATISFACTION | CONSEQUENCES | HOSPITALITY, LEISURE, SPORT & TOURISM | ANTECEDENTS | CONSUMERS | TRUST | PERCEPTIONS
Journal Article
2016, ISBN 9781119236252, 627
eBook
Journal of business research, ISSN 0148-2963, 2013, Volume 66, Issue 1, pp. 21 - 27
.... In this model emotional aspects of brand relationship supplement the dimension of technology acceptance to arrive at a more complete understanding of consumer experience with an online brand... 
Online brand experience | Technology acceptance | Online brand | i-Brand | Brand relationships | Internet brand | I-Brand | INTEGRATED MODEL | EXTENSION | BUSINESS | CUSTOMER EXPERIENCE | CONSUMER EVALUATIONS | USER ACCEPTANCE | E-COMMERCE | INFORMATION-TECHNOLOGY | SCALE | WEB SITES | TRUST | Brand name products | Analysis
Journal Article