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Journal of consumer psychology, ISSN 1057-7408, 04/2012, Volume 22, Issue 2, pp. 177 - 185
...–brand relationships beyond warmth and competence, including power and excitement; and (4) articulate the dynamics governing warmth... 
Brand personality | Brands as intentional agents framework | Brand relationships | Anthropomorphism | Brands and Branding | RESEARCH DIALOGUE | PERSONALITY | RELATIONSHIP NORMS | BEHAVIOR | PSYCHOLOGY, APPLIED | BUSINESS | LOYALTY | EXTENDED SELF | DIMENSIONS | LOVE | ATTACHMENT STYLE | CONSUMER | TRUST
Journal Article
Journal of business research, ISSN 0148-2963, 2019, Volume 104, pp. 614 - 621
...) do consumers' perceptions of brand globalness/localness influence their stereotypical assessments of brands in terms of their warmth and competence, and (2... 
Brand stereotype | Consumer-brand identification | Perceived brand globalness | Perceived brand localness | UNIVERSAL DIMENSIONS | SOCIAL COGNITION | LOCAL BRANDS | BUSINESS | CONSUMER ATTITUDES | MODEL | IDENTITY | ORIGIN | IMAGE | ROLES | PRODUCT | Brand name products | Brand identity | Analysis
Journal Article
Psychology & marketing, ISSN 0742-6046, 10/2016, Volume 33, Issue 10, pp. 796 - 813
Journal Article
International journal of advertising, ISSN 0265-0487, 05/2020, pp. 1 - 24
...IntroductionRecent years have witnessed an increase in hiring male endorsers featuring warmth in advertising. For example, Huang Lei, a celebrity in China... 
Journal Article
Journal of consumer psychology, ISSN 1057-7408, 04/2012, Volume 22, Issue 2, pp. 191 - 194
Although a substantial amount of research has examined the constructs of warmth and competence, far less has examined how these constructs develop and what benefits may accrue when warmth and competence are cultivated... 
Brands | Competent | Warm | Admiration | RESEARCH DIALOGUE | UNIVERSAL DIMENSIONS | PSYCHOLOGY, APPLIED | STEREOTYPE CONTENT | BUSINESS | MODEL | MAP
Journal Article
Journal of business research, ISSN 0148-2963, 09/2020, Volume 118, pp. 346 - 362
Journal Article
Journal of advertising research, ISSN 0021-8499, 12/2018, Volume 58, Issue 4, pp. 423 - 432
...: warmth and competence. Hedonic brands therefore try to create a pleasant experience for the customer, highlighting the warmth dimension, whereas utilitarian brands emphasize the competence dimension... 
DIMENSIONS | STEREOTYPE CONTENT | BUSINESS | COMMUNICATION | PSYCHOLOGICAL REACTANCE
Journal Article
Journal of interactive marketing, ISSN 1094-9968, 2016, Volume 33, pp. 27 - 42
Journal Article
FRONTIERS IN PSYCHOLOGY, ISSN 1664-1078, 02/2020, Volume 11, p. 248
Consumers' perceptions of a brand (e.g., competence or warmth) may directly affect their brand trust, purchase intention, and ability to achieving corporate goals of sustainability... 
PERSONALITY | gender | INFORMATION | brand trust | ONLINE | purchase intention | DIMENSIONS | PSYCHOLOGY, MULTIDISCIPLINARY | experimental method | PRODUCT | brand perception | STEREOTYPE CONTENT | LOGO DESIGN | moderating role | CONSUMERS | PREFERENCE | TRUST
Journal Article
2013, 1st ed., ISBN 9781118611319, xii, 196
... Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence... 
Psychological aspects | Consumer behavior | Marketing
Book
Journal of Product & Brand Management, ISSN 1061-0421, 03/2019, Volume 28, Issue 2, pp. 256 - 273
.... Design/methodology/approach Three studies utilize the social cognition constructs of warmth and competence from the stereotype content model (SCM... 
Stereotype content model | Political branding | Brands as Intentional Agents Framework | Warmth and competence | Voting intentions | Politician brands | TESTING PREDICTIONS | MANAGEMENT | OUTGROUP | INFORMATION | BUSINESS | PARTIES | PREJUDICE | DIMENSIONS | INGROUP | EXPLAINS | CANDIDATES | Mean square errors | Cognition & reasoning | Election results | Perceptions | Politics | Behavior | Stereotypes
Journal Article
Journal of consumer behaviour, ISSN 1472-0817, 09/2020, Volume 19, Issue 5, pp. 523 - 536
.... This study focuses on the interaction effect of brand anthropomorphism and brand distinctiveness on brand attitude and tests the mediating effect of warmth and competence using the Stereotype Content Model... 
Psychological research | College teachers | Marketing research | Analysis | Marketing | Distinctiveness | Competence | Moderation | Psychology | Popularity | Consumers | Attitudes | Brands | Campaigns | Stereotypes | Anthropomorphism
Journal Article
Psychology & marketing, ISSN 0742-6046, 2015, Volume 32, Issue 8, pp. 808 - 820
.... Drawing on the Stereotype Content Model, this article examines how warmth and competence stereotypes impact consumers... 
PERSONALITY | ATTITUDE | PERCEPTION | BIAS MAP | UNIVERSAL DIMENSIONS | PSYCHOLOGY, APPLIED | CONTENT MODEL | CONSEQUENCES | EMOTIONS | CONGRUITY | SELF | BUSINESS | Stereotype (Psychology) | Consumer behavior | Brand name products | Analysis | Business administration | Humanities and Social Sciences
Journal Article