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Information & management, ISSN 0378-7206, 2019, Volume 56, Issue 3, pp. 377 - 391
Journal Article
Telematics and informatics, ISSN 0736-5853, 2018, Volume 35, Issue 5, pp. 1297 - 1309
.... Although many brands develop mobile applications (apps) to build relationships with consumers, most branded apps fail to retain consumers’ loyalty... 
Perceived usefulness | System quality | Parasocial interaction | Brand benefits | Information quality | Branded applications | SUCCESS | TALK RADIO | PERFORMANCE | USER ACCEPTANCE | CUSTOMERS | INTENTION | INFORMATION SCIENCE & LIBRARY SCIENCE | SERVICE | MCLEAN MODEL | BENEFITS | Retirement benefits | Customer loyalty | Consumer behavior | Mobile applications
Journal Article
International Journal of Modern Physics B, ISSN 0217-9792, 09/2019, Volume 33, Issue 24, p. 1950276
... or not. In the literature, the studies on the sensor applications of metamaterials (MTMs) have increased considerably in recent years... 
PHYSICS, CONDENSED MATTER | fuel sensor | PHYSICS, APPLIED | FLUID | PERFORMANCE | branded fuel | unbranded fuel | SENSITIVITY | ADULTERATION | ETHANOL | PHYSICS, MATHEMATICAL | Metamaterial | Sensors
Journal Article
Journal of interactive marketing, ISSN 1094-9968, 2019, Volume 45, pp. 16 - 26
Branded apps have attracted an increasing amount of attention as a marketing communication platform. With branded apps, companies try to create value for their... 
Elaboration | Mobile marketing | Entertainment | Brand equity | Online engagement | Branded apps | Information | TRANSPORTATION | PERSUASION | INVOLVEMENT | RECALL | BUSINESS | CONSUMER RESPONSE | MODEL | WEB SITE | MEDIA CONTEXT | ATTITUDE | INTERACTIVITY | Analysis | Interactive marketing | Influence | Mobile applications | Research | Marketing research | Marketing
Journal Article
Computers in human behavior, ISSN 0747-5632, 2020, Volume 106, p. 106245
Journal Article
Journal of Services Marketing, ISSN 0887-6045, 09/2017, Volume 31, Issue 6, pp. 574 - 588
Journal Article
Journal of air transport management, ISSN 0969-6997, 08/2016, Volume 55, pp. 245 - 254
A customer with an airline co-branded credit card could enjoy not only the benefits of a traditional bank-issued credit card but also additional privileges... 
Intention | Airline co-branded credit cards | TPB | PARTNER | ALLIANCES | AIRCRAFT | TRANSPORTATION | SELF-REPORTED AFFECT | LOYALTY | IMPACT | METHOD VARIANCE | EQUITY | PERCEPTIONS | Airlines | Business schools
Journal Article
Journal of radioanalytical and nuclear chemistry, ISSN 0236-5731, 09/2020, Volume 325, Issue 3, pp. 967 - 975
Turmeric is widely known for its spice and medicinal values. It was of interest to study both raw and market available branded turmeric samples for minor and trace elemental contents, which can be used for possible forensic applications... 
Branded turmeric powder | CHEMISTRY, ANALYTICAL | Raw turmeric | Forensic science | Minor and trace elements | NUCLEAR SCIENCE & TECHNOLOGY | INAA | DDI | SPICES | CHEMISTRY, INORGANIC & NUCLEAR | Nuclear energy | Forensic sciences | Nuclear reactors
Journal Article
02/2019, ISBN 9781119320760, 43
This chapter presents an application of the method in the border of two disciplines... 
empirical evaluation | generic drugs | patent expiry | healthcare management | pharmaceutical life cycles forecast | branded drug | Theta method
Book Chapter
Social behavior and personality, ISSN 0301-2212, 02/2016, Volume 44, Issue 1, pp. 77 - 88
Journal Article
Bulletin of materials science, ISSN 0250-4707, 2018, Volume 41, Issue 4, pp. 1 - 8
... application for determining branded and unbranded fuel oil MEHMET ALI TÜMKAYA 1 , MUHARREM KARAASLAN 1 and CUMALI SABAH 2,3,∗ 1 Department of Electrical and Electronics... 
portable branded and unbranded gasoline sensors | Materials Science | sensors | Materials Science, general | Metamaterials | fuel oil sensing | Engineering, general | MATERIALS SCIENCE, MULTIDISCIPLINARY | Numerical analysis | Electromagnetism | Sensors | Fuel oil | Fuel oil industry | Computer simulation | Microwave frequencies | Fuel oils | Electromagnetic properties
Journal Article
Industrial management + data systems, ISSN 0263-5577, 2014, Volume 114, Issue 8, pp. 1131 - 1143
Journal Article
Pacific Asia Conference on Information Systems, PACIS 2016 - Proceedings, 2016
Conference Proceeding
2011, 1. Aufl., ISBN 0470740310, 450
The International Brand Valuation Manualis a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the... 
Branding (Marketing) | Brand name products | Valuation
eBook
Journal of marketing research, ISSN 1547-7193, 2019, Volume 56, Issue 1, pp. 76 - 88
Journal Article
Chinese journal of physics (Taipei), ISSN 0577-9073, 10/2018, Volume 56, Issue 5, pp. 1872 - 1878
•Metamaterial based sensor for distinguishing different types of gasoline and diesel samples was designed.•Experimental and numerical analysis were done.•High... 
Branded and unbranded gasoline sensing | Liquid sensors | Sensing applications | Metamaterial sensors | Fuel-oil characterization | PHYSICS, MULTIDISCIPLINARY | NEGATIVE-INDEX | SENSITIVITY
Journal Article