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2012, Comedia, ISBN 9780415548434, xvii, 197
Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite,... 
Television broadcasting | Media & Film Studies | Advertising Studies | Television | Cultural Studies | Branding (Marketing) - Great Britain | Branding (Marketing)
Book
2013, ISBN 1137276614, xvi, 256 pages
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international... 
Branding (Marketing) | Brand name products | Management
Book
2012, Guang gao 101 xi lie., ISBN 9789626787311, 197
Book
2010, Response Books, ISBN 9788132102342, xiii, 247
The aspects of marketing surrounding a brand, like advertising, sales promotion and distribution, can mislead and confuse brand builders. Branding Simplified:... 
Branding (Marketing) | Communication in marketing | Management | Business & Management | Brand idea | Stain | Line extension | Product variation | Endorsed brand | Good parent | Brand strategy | Umbrella | Corporate name | Parity
Book
2009, ISBN 9780765617903, xii, 575
This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it... 
Branding (Marketing) | Social values | Consumer behavior | Management | Brand name products | Business & Management | Corporate Social Responsibility & Business Ethics | Branding (Marketing) - Management
Book
2010, Response Books, ISBN 8132105222, xix, 262
This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need... 
Product management | Branding (Marketing) | Management | Brand name products | Industrial marketing | India
Book
2014, ISBN 9781783470334, xvi, 302
'Berg and Björner have succeeded in putting together a thought-provoking volume that sheds light on the theory and practice of city branding and reveals the... 
Branding (Marketing)
Book
2014, ISBN 050029139X, 200
"...looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations,... 
Branding (Marketing) | Corporate image
Book
2011, ISBN 0230220320, xii, 209
"A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday... 
Branding (Marketing) | Brand name products
Book
2007, 1. Aufl., ISBN 0470517913, xliii, 351
In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985.  They remain... 
Branding (Marketing) | Management | New products | Brand name products | Marketing research | Advertising | Sales & Marketing
Book
2014, Research in planning and urban design, ISBN 0415815347, viii, 174
This book is an investigation of the cultural phenomenon of branding and its transformational effects on the contemporary spatial - and urban - reality. It... 
Urban economics | Place marketing | Branding (Marketing) | Urbanization | Urban sociology | City planning | Social aspects | Architecture | Urban Studies | Planning Theory | Urban Design | Theory of Architecture | Urban Landscape | Urban Cultures | Sociology, Urban
Book
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