X
Search Filters
Format Format
Format Format
X
Sort by Item Count (A-Z)
Filter by Count
Journal Article (4662) 4662
Book / eBook (1139) 1139
Book Chapter (974) 974
Dissertation (750) 750
Newspaper Article (463) 463
Magazine Article (438) 438
Streaming Video (260) 260
Web Resource (221) 221
Trade Publication Article (185) 185
Report (158) 158
Conference Proceeding (66) 66
Publication (43) 43
Video Recording (31) 31
Newsletter (23) 23
Government Document (19) 19
Book Review (17) 17
Patent (10) 10
Reference (10) 10
Journal / eJournal (7) 7
Paper (7) 7
more...
Subjects Subjects
Subjects Subjects
X
Sort by Item Count (A-Z)
Filter by Count
branding (4434) 4434
marketing (3629) 3629
business (1801) 1801
co-branding (1668) 1668
brands (1372) 1372
management (1278) 1278
brand name products (912) 912
studies (908) 908
advertising (902) 902
business administration (707) 707
brand image (610) 610
corporate communications (571) 571
external corporate communications (545) 545
consumer behavior (490) 490
analysis (462) 462
market strategy (451) 451
tourism (446) 446
economics (444) 444
social sciences (444) 444
business & economics (434) 434
brand management (428) 428
social media (400) 400
consumers (397) 397
business and management (395) 395
brand equity (378) 378
business & management (378) 378
corporate branding (372) 372
identity (353) 353
research (347) 347
place branding (346) 346
communication (342) 342
brand names (328) 328
brand (325) 325
behavioral sciences (321) 321
public relations (318) 318
industry (314) 314
brand identity (295) 295
product management (289) 289
case studies (282) 282
credit cards (277) 277
industrial sectors (277) 277
corporate image (270) 270
communications (269) 269
applied sciences (265) 265
marketing management (264) 264
consumption (254) 254
retail trade (242) 242
destination branding (237) 237
social aspects (235) 235
reputation (230) 230
cities (225) 225
hospitality, leisure, sport & tourism (218) 218
manufacturing industries (212) 212
internet (211) 211
sociology (207) 207
arts (204) 204
economic disciplines (204) 204
brand identification (202) 202
brand loyalty (199) 199
city branding (199) 199
design (197) 197
culture (196) 196
sales & marketing (196) 196
perceptions (194) 194
social networks (189) 189
branding & brand management (188) 188
political science (188) 188
markenführung (187) 187
nation branding (186) 186
advertising campaigns (185) 185
branded merchandise (183) 183
business structures (183) 183
merchandise, branded (182) 182
name brand products (182) 182
history (179) 179
competition (174) 174
leadership (173) 173
retail stores (173) 173
advertising & promotion (172) 172
equity (172) 172
globalization (172) 172
food (170) 170
industrial management (170) 170
positioning (169) 169
place marketing (168) 168
bank credit cards (166) 166
multi-user (165) 165
consumer goods industries (163) 163
employer branding (163) 163
management science (162) 162
corporate identity (161) 161
anthropology (160) 160
consumer goods (160) 160
impact (160) 160
psychology (160) 160
markenpolitik (159) 159
influence (157) 157
trademarks (157) 157
politics (153) 153
more...
Library Location Library Location
Library Location Library Location
X
Sort by Item Count (A-Z)
Filter by Count
Robarts - Stacks (334) 334
Online Resources - Online (251) 251
UofT at Mississauga - Stacks (199) 199
UofT at Scarborough - Stacks (125) 125
Collection Dvlpm't (Acquisitions) - Vendor file (74) 74
Business (Joseph L Rotman) - Stacks (39) 39
St. Michael's College (John M. Kelly) - 2nd Floor (36) 36
Collection Dvlpm't (Acquisitions) - Closed Orders (26) 26
Faculty of Information - Stacks (17) 17
UTL at Downsview - May be requested (17) 17
Victoria University E.J. Pratt - Stacks (16) 16
East Asian (Cheng Yu Tung) - Stacks (12) 12
Music - Stacks (11) 11
UofT Schools - Stacks (11) 11
Law (Bora Laskin) - Stacks (7) 7
Business (Joseph L Rotman) - May be requested in 6-10 wks (6) 6
Architecture Landscape (Shore + Moffat) - Stacks (4) 4
Engineering & Comp. Sci. - Stacks (4) 4
Gerstein Science - Stacks (4) 4
Indust. Rel's & Hum. Resources (Newman) - Library use only (4) 4
Media Commons - Audio Visual (4) 4
New College (Ivey) - Stacks (3) 3
Richard Charles Lee Canada-Hong Kong - Library use only (3) 3
Robarts - Reference (3) 3
Royal Ontario Museum - Stacks (3) 3
Collection Dvlpm't (Acquisitions) - Shipping from publisher (2) 2
OISE - Stacks (2) 2
Thomas Fisher Rare Book - Rare Book (2) 2
Art - Library use only (1) 1
Business (Joseph L Rotman) - Library use only (1) 1
Collection Dvlpm't (Acquisitions) - Cancelled Order (1) 1
East Asian (Cheng Yu Tung) - On order (1) 1
East Asian (Cheng Yu Tung) - Processing (1) 1
East Asian (Cheng Yu Tung) - Protected Material (1) 1
Innis College - Stacks (1) 1
Markham Stouffville Hospital - Stacks (1) 1
OISE - Curriculum Resources (1) 1
Richard Charles Lee Canada-Hong Kong - On order (1) 1
Robarts - In process for Downsview (1) 1
Robarts - Library use only (1) 1
Robarts - Moving to offsite: no requests (1) 1
Robarts - Oversize (1) 1
Robarts - Processing (1) 1
Robarts - Searching (1) 1
St. Augustine's Seminary - Stacks (1) 1
St. Michael's College (John M. Kelly) - Circulation Desk (1) 1
St. Michael's College (John M. Kelly) - McLuhan (1) 1
St. Michael's College (John M. Kelly) - Not Returned (1) 1
St. Michael's College (John M. Kelly) - Watson (1) 1
Trinity College (John W Graham) - Stacks (1) 1
University College (Laidlaw) - Stacks (1) 1
UofT Schools - Special Collections (1) 1
UofT at Mississauga - 1st Floor (1) 1
UofT at Mississauga - Not returned (1) 1
Victoria University E.J. Pratt - Canadiana (1) 1
Victoria University E.J. Pratt - Oversize (1) 1
Victoria University E.J. Pratt - Reference (1) 1
more...
Language Language
Language Language
X
Sort by Item Count (A-Z)
Filter by Count
English (8855) 8855
Swedish (150) 150
Portuguese (89) 89
Spanish (86) 86
Korean (67) 67
French (61) 61
Czech (55) 55
German (51) 51
Chinese (26) 26
Japanese (23) 23
Russian (18) 18
Italian (11) 11
Indonesian (10) 10
Lithuanian (10) 10
Croatian (7) 7
Turkish (7) 7
Persian (6) 6
Catalan (5) 5
Arabic (3) 3
Polish (3) 3
Serbian (3) 3
Afrikaans (2) 2
Bosnian (2) 2
Danish (1) 1
Dutch (1) 1
Hebrew (1) 1
Hungarian (1) 1
Norwegian (1) 1
Romanian (1) 1
Slovak (1) 1
Ukrainian (1) 1
Urdu (1) 1
more...
Publication Date Publication Date
Click on a bar to filter by decade
Slide to change publication date range


eJournal
2013, ISBN 1137276614, xvi, 256 pages
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international... 
Branding (Marketing) | Brand name products | Management
Book
2009, ISBN 041543128X, xix, 294
Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise... 
Campaign management | Political campaigns | Political aspects | Marketing | Elections | Political Lobbying & Interest Groups | International Marketing | Government | Political Parties | Politics & International Relations | Comparative Politics | Media & Communications | Political Communication | Politics & the Media | Marketing - Political aspects
Book
2010, ISBN 9780230239777, ix, 168
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is... 
Tourism | Place marketing | Marketing | Economics
Book
2013, HBR's 10 must reads series, ISBN 9781422189887, v, 206
Book
2006, 1. Aufl., ISBN 9783540253600, xvi, 357
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential... 
Brand name products | Management | Economics/Management Science | Marketing
Book
2014, 2nd edition., ISBN 1137279567, xii, 242
This fully updated edition of Brand Media Strategy explains how innovative marketers are growing their brands using advertising, digital media, and the... 
Branding (Marketing) | Internet marketing | Social media
Book
2014, Communication, society and politics, ISBN 9780521545242, xxiv, 213
"This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic... 
Campaign management | Public relations and politics | Communication in politics | Political campaigns | Political aspects | Advertising, Political | Marketing | Democracy
Book
2012, Comedia, ISBN 9780415548434, xvii, 197
Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite,... 
Media & Film Studies | Advertising Studies | Television | Cultural Studies | Branding (Marketing) - Great Britain | Branding (Marketing) | Television broadcasting
Book
2015, Palgrave pivot, ISBN 1137602988, 146
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices... 
Wine industry | Wine | Internet marketing
Book
2013, ISBN 9781137264688, xxiii, 190
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques... 
Trademarks | Social aspects | Luxuries | Marketing | Behavioral economics
Book
2004, International library of sociology., ISBN 0415251834, 198
Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of... 
Economic aspects | Business names | Brand name products | Globalization | Marketing | Consumption | Brand Management | Sociology & Social Policy
Book
2014, 1st edition., ISBN 9781137444295, xxi, 185
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts... 
Young adult consumers | Generation Y | Marketing | International economics
Book
2006, ISBN 9780415347167, 176
.... Yet, brands also have a key function within managerial strategy. Examining the history of audience and market research, marketing thought and advertising strategy... 
Brand Management | Sociology of Media | Sociology of Culture | Branding (Marketing) | Internet marketing | Management | Brand name products | Information society
Book
2015, Aspects of tourism, ISBN 9781845414931, Volume 66, xxiv, 165
Book
No results were found for your search.

Cannot display more than 1000 results, please narrow the terms of your search.