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2010, ISBN 9780521726900, xx, 308
"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all... 
Brand name products | Popular culture | Management | Brand name products - Management | Consumer behavior
Book
2004, INTERNATIONAL LIBRARY OF SOCIOLOGY., ISBN 0415251834, 208
Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of... 
Consumption | Brand Management | Sociology & Social Policy | Business names | Brand name products | Globalization | Marketing
Book
2009, ISBN 9780230580312, xiv, 219
"The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. This... 
Branding (Marketing) | Brand name products | Management science
Book
Marketing science (Providence, R.I.), ISSN 1526-548X, 11/2006, Volume 25, Issue 6, pp. 740 - 759
Branding has emerged as a top management priority in the last decade due to the growing realization that brands are one of the most valuable intangible assets... 
brand equity | brand extensions | brands | Brand management | Customers | Consumer advertising | Consumer psychology | Brands | Equity | Consumer goods industries | Branding | Brand image | Marketing | Brand extensions | Brand equity | Business & Economics | Social Sciences | Business | brands; brand equity; brand extensions | Research | Management | Studies
Journal Article
2006, 1. Aufl., ISBN 9783540253600, xvi, 357
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential... 
Brand name products | Management
Book
Journal of marketing, ISSN 1547-7185, 10/2018, Volume 65, Issue 1, pp. 71 - 89
Journal Article
2011, ISBN 9781849801591, xv, 356
Book
1996, ISBN 9780029001516, ix, 380
Book
2013, 4th ed., ISBN 1118465024, x, 326
"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy,... 
Design | Branding (Marketing) | Trademarks | DESIGN / Graphic Arts / General | Brand name products | Advertising
Book
2006, ISBN 9780415347167, 176
Drawing on rich empirical material, this revealing book builds up a critical theory, arguing that brands have become an important tool for transforming... 
Brand Management | Sociology of Media | Sociology of Culture | Branding (Marketing) | Internet marketing | Management | Brand name products | Information society
Book
2013, ISBN 1137276614, xvi, 256 pages
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international... 
Branding (Marketing) | Brand name products | Management
Book
2016, 1, Routledge studies in accounting, ISBN 1138933821, Volume 18, xix, 184
iIn the new economy where value drivers are shifting from tangible to intangible resources, brands are the most familiar asset. They are well known by... 
Branding (Marketing) | Brand loyalty | Brand name products | Valuation | Intangible property | Brand Management | Financial Management | Financial Accounting
Book