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2004, ISBN 0566085208, xii, 160
Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the... 
Drugs | Brand name products | Pharmaceutical industry | Marketing | Brand Management | Pharmaceutical Industries | Brand name products - Planning
Book
Journal of marketing, ISSN 1547-7185, 03/2012, Volume 76, Issue 2, pp. 1 - 16
Using a grounded theory approach, the authors investigate the nature and consequences of brand love. Arguing that research on brand love needs to be built on... 
Consumer research | Brand loyalty | Passion | Desire | Love | Prototypes | Brands | Attitude strength | Emotional attachments | Marketing | Brand commitment | Brand attachment | Brand management | Brand relationships | Business & Economics | Social Sciences | Business | Brand choice | Product management | Market research | Analysis | Qualitative research | Consumer behavior | Mathematical models | Grounded theory
Journal Article
Marketing Science, ISSN 0732-2399, 01/2005, Volume 24, Issue 3, pp. 382 - 395
Journal Article
2012, 1st ed., Routledge advances in management and business studies, ISBN 9780203134146, Volume 50, xx, 229
In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro’s government reluctantly instituted a series of reforms to compensate for... 
Brand choice | Consumers' preferences | Marketing | Consumer Behaviour | Advertising | Management and Accounting | Business | Brand choice - Cuba
Book
Marketing letters, ISSN 1573-059X, 09/2016, Volume 28, Issue 1, pp. 1 - 14
Batra et al. (Journal of Marketing 76, 1–16, 2012) created a new conceptualization of brand love but did not develop a pragmatically useful measure for studies... 
Brand loyalty | Business and Management | Brand trust | Brand management | Brand attachment | Brand love | Marketing | Business & Economics | Social Sciences | Business | Brand choice | Marketing research | Research | Studies | Measurement | Consumer behavior
Journal Article
2017, ISBN 9781911422105, 189 pages
"A majestic sweep across the history and culture of brands and branding. Illustrated with photographs and images from the heyday of advertising in the 50s and... 
Branding (Marketing) | Commercial art | Management | Brand name products | Advertising
Book
2011, 2nd ed., ISBN 0749462876, vii, 296
Brand success equals business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, the author applies a range... 
Branding (Marketing) | Management | Brand name products | Advertising
Book
2006, 1. Aufl., ISBN 9780470027516, xvii, 310
The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving... 
Psychological aspects | Consumer behavior | Economic aspects | Lifestyles | Brand name products | Social aspects | Marketing | Business & Economics | General | Branding (Marketing)
Book
2008, Cambridge intellectual property and information law, ISBN 0521889650, xxxvi, 434
Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can... 
Trademarks | Intellectual property (International law) | Trademarks (International law) | Brand name products | Law and legislation | Brand name products - Law and legislation
Book