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2013, ISBN 1137276614, xvi, 256 pages
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international... 
Branding (Marketing) | Brand name products | Management
Book
1999, Harvard business review paperback series, ISBN 1578511445, v, 204
Book
2010, Response Books, ISBN 9788132102342, xiii, 247
The aspects of marketing surrounding a brand, like advertising, sales promotion and distribution, can mislead and confuse brand builders. Branding Simplified:... 
Branding (Marketing) | Communication in marketing | Management | Business & Management | Brand idea | Stain | Line extension | Product variation | Endorsed brand | Good parent | Brand strategy | Umbrella | Corporate name | Parity
Book
2010, 2nd ed., ISBN 9780470686195, xiv, 239
"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in... 
Product management | Brand name products
Book
1994, ISBN 0814779654, xvi, 255 p., [24] p. of plates
Book
2001, UKSIP series, ISBN 0471497428, ix, 161
Book
1998, ISBN 9780333659090, xvi, 224 p., [8] p. of plates
Book
2003, Economist books (Series), ISBN 1576601471, xv, 256
Book
2008, ISBN 9780674026803, xiii, 411
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing... 
Brand name products | Advertising | Marketing | China
Book
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