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2008, Cambridge intellectual property and information law, ISBN 0521889650, xxxvi, 434
Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can... 
Trademarks | Intellectual property (International law) | Trademarks (International law) | Brand name products | Law and legislation | Brand name products - Law and legislation
Book
International journal of research in marketing, ISSN 0167-8116, 03/2012, Volume 29, Issue 1, pp. 13 - 24
In this paper, we argue that corporate social responsibility (CSR) to various stakeholders (customers, shareholders, employees, suppliers, and community) has a... 
Corporate social responsibility | Global brands | Brand equity | Stakeholders | Business & Economics | Social Sciences | Business | Brand name products | Social aspects | Brand image | Social responsibility | Brand identity | Studies | Credibility | Manycountries
Journal Article
03/2020, ISBN 9781138499607, 286
Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand collaborations and explains... 
co-branding | marketing | partnership | Brand Management | brand alliances | collaboration | brand image | celebrity endorsement | brand ambassador | limited edition | brand strategy
eBook
Journal of marketing, ISSN 1547-7185, 10/2018, Volume 68, Issue 1, pp. 147 - 165
The authors develop and test a model of the key determinants of margins that retailers earn on national brands and store brands. They particularly focus on the... 
Retail stores | Profit margins | National brands | Retail trade | Customers | Brands | Gross margins | Market power | Advertising media | Marketing | Business & Economics | Social Sciences | Business | Brand image | Brand name products | Profitability | Organization theory | Advertising | Market shares | Packaged goods | Studies | Hypotheses | Statistical analysis | House brands | Merchandise
Journal Article
2017, Palgrave Advances in Luxury., ISBN 1137601582, 244 pages
This volume counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key... 
Business | Marketing | Social responsibility of business | Brand name products | Luxuries | Sustainability
Book
Journal of business research, ISSN 0148-2963, 08/2016, Volume 69, Issue 8, pp. 3049 - 3057
This paper examines the effect of brand attachment and its antecedents on commitment, satisfaction, trust, and brand equity in the context of higher education... 
Brand equity | University | Brand image | Brand attachment strength | Higher education institution | Business & Economics | Social Sciences | Business | Business schools | School facilities | Education | Brand identity | Education parks | Studies | Brand loyalty | Higher education
Journal Article
Journal of marketing research, ISSN 1547-7193, 12/2018, Volume 35, Issue 1, pp. 30 - 42
The authors examine the growing and pervasive phenomenon of brand alliances as they affect consumers' brand attitudes. The results of the main study (n = 350)... 
Consumer research | Bundling | Microprocessors | Psychological attitudes | Brands | Consumer attitudes | Alliances | Automobiles | Modeling | Marketing | Business & Economics | Social Sciences | Business | Brand choice | Product management | Consumer behavior | Research | Brand name products | Strategic alliances (Business) | Studies | Market research | Statistical analysis | Brand image
Journal Article