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2014, BK business book, ISBN 9781626561861, x, 98 pages
"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions... 
Branding (Marketing) | Brand name products | BUSINESS & ECONOMICS / General
Book
2002, ISBN 9781550024074, 312
Every day Canadians buy groceries at Sobey’s, develop film at Black’s, or grab a coffee at Tim Horton’s without giving it a second thought. These brands are in... 
Businesspeople | Business names | Corporations | Brand name products | Canada | Businesspeople - Canada - Biography | Corporations - Canada | Business names - Canada | Brand name products - Canada | Biography | Business and Economics | Electronic books
Book
2014, First edition., Meaning systems., ISBN 9780823255603, xxiv, 204 pages
"Heinz von Foerster was the inventor of second-order cybernetics, which recognizes the investigator as part of the system he is investigating. The Beginning of... 
Science | Knowledge, Theory of | Cybernetics | Philosophy
Book
Journal
1996, ISBN 9780029001516, ix, 380
Book
2008, 1. Aufl., ISBN 0470512407, xxi, 358
This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The result is... 
Branding (Marketing) | Management | Brand name products | Valuation | Corporate image | General | BUSINESS & ECONOMICS | Marketing | Branding
Book
1992, ISBN 0304340774, xxix, 610
Book
1988, 6th ed., ISBN 9780810315969, 2 v. (1936 p.)
Book
2011, ISBN 9780804775663, xvii, 332
Book
1979, ISBN 9780810306950, xiv, 897
Book
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