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AMFITEATRU ECONOMIC, ISSN 1582-9146, 08/2015, Volume 17, Issue 40, pp. 938 - 954
Over the past years, the issue of sustainable entrepreneurship has coagulated multiple research interests due to the fact that it integrates three main... 
People - environment -profit | Sustainable entrepreneurship | Contemporary Marketing Practices | ECONOMICS | Start-ups | Entrepreneurial marketing
Journal Article
Amfiteatru Economic, ISSN 1582-9146, 08/2015, Volume 17, Issue 40, pp. 938 - 954
  Over the past years, the issue of sustainable entrepreneurship has coagulated multiple research interests due to the fact that it integrates three main... 
Studies | Startups | Social entrepreneurship | Sustainable development | Market strategy | People - environment - profit | Contemporary Marketing Practices | Start-ups | Sustainable entrepreneurship | Entrepreneurial marketing
Journal Article
Journal of Asia Business Studies, ISSN 1558-7894, 07/2011, Volume 5, Issue 2, pp. 161 - 171
Purpose - The purpose of this paper is to explore how different types of firms relate to their markets in terms of contemporary marketing practices (CMP) in an... 
Relationship marketing | Emerging economy | Bangladesh | Transactional leadership | Contemporary marketing practices | Studies | Business to business commerce | Research & development--R&D | Emerging markets | Marketing
Journal Article
California Management Review, ISSN 0008-1256, 1/2013, Volume 55, Issue 2, pp. 72 - 96
Journal Article
Journal of Marketing, ISSN 0022-2429, 7/2005, Volume 69, Issue 3, pp. 95 - 114
Journal Article
Industrial Marketing Management, ISSN 0019-8501, 08/2019, Volume 81, pp. 1 - 13
Business school leaders would like to attract and keep the top research talent in order to stay competitive, attract high-potential students, and recruit the... 
Policy | Leadership | Research group | Industrial marketing and purchasing group | Research capabilities | Research conditions | Strategy | Contemporary marketing practices | Success | MANAGEMENT | ACTOR ENGAGEMENT | PERFORMANCE | FIRMS | NETWORKS | BUSINESS | MODEL | SERVICE-DOMINANT LOGIC | BUYER-SELLER RELATIONSHIPS | Employee retention | Business schools | Research institutes | Marketing
Journal Article
Journal of Business Research, ISSN 0148-2963, 2009, Volume 62, Issue 3, pp. 314 - 322
The academic research on branding of consumer products and services is increasingly considering the degree of connectedness between consumers and brands as a... 
Brand reputation | Branding | Brand relationships | Brand communities | Tribal brands | EXTENSIONS | CONTEMPORARY MARKETING PRACTICES | FIRMS | BUSINESS | SERVICE BRAND | CONSUMER EVALUATIONS | DECISIONS | COMMUNITY | PRODUCTS | PREFERENCES | EQUITY | Branding Brand relationships Brand communities Tribal brands Brand reputation | Brand image | Brand identity
Journal Article
European Journal of Marketing, ISSN 0309-0566, 07/2017, Volume 51, Issue 7/8, pp. 1130 - 1152
Purpose The aim of the paper is to address the widening theory-praxis gap in marketing. The authors propose that one viable solution to this challenge is... 
Collaborative theorizing | Theory-praxis gap | Methodology | Theorizing | Theory | Abductive reasoning | SCIENCE RESEARCH | CONTEMPORARY MARKETING PRACTICES | GAP | BUSINESS | Literature reviews | Studies | Researchers | Managers | Pragmatism | Knowledge | Marketing
Journal Article
Journal of Relationship Marketing, ISSN 1533-2667, 03/2005, Volume 3, Issue 4, pp. 7 - 26
Information technologies (ITs) are increasingly seen by proponents as ways to not just improve current marketing practices, but to enhance or even transform... 
internal relationship marketing | organizational transformation | Contemporary marketing practices | IT-enabled interactivity | information technologies | Information technologies | Internal relationship marketing | Organizational transformation
Journal Article
Journal of Global Marketing, ISSN 0891-1762, 01/2004, Volume 17, Issue 1, pp. 67 - 91
In the last decade, the discussion about how marketing is changing has focused largely on practices in more affluent industrialized economies. Far less... 
marketing strategies and performance | marketing in emerging economies | Contemporary marketing practice | international marketing | Marketing strategies and performance | International marketing | Marketing in emerging economies
Journal Article
Journal of Marketing Management, ISSN 0267-257X, 09/2003, Volume 19, Issue 7-8, pp. 857 - 881
Using a sample of 149 firms from the UK and New Zealand, we extend previous research on the nature of contemporary marketing practices by Brodie et al. (1997)... 
information technology | contemporary marketing practices | e-marketing | interactive marketing | cmp | relationship marketing | internet | database marketing | Evaluation | Electronic marketing | Business enterprises
Journal Article
Journal of Euromarketing, ISSN 1049-6483, 2004, Volume 14, Issue 1-2, pp. 59 - 86
Journal Article
Journal of Marketing Management, ISSN 0267-257X, 06/2002, Volume 18, Issue 5-6, pp. 555 - 577
The continuing assimilation of Information Technology (IT) into marketing practice is an issue of our time. The aim of this paper is to highlight that, despite... 
INTEGRATION | FRAMEWORK | CONTEMPORARY MARKETING PRACTICE | IT | ASSIMILATION OF INFORMATION TECHNOLOGY | TRANSACTIONAL TO RELATIONAL MARKETING PRACTICES | STAGES THEORY | Marketing industry | Practice | Information management | Marketing personnel
Journal Article
A framework for a strategy fit with national and organizational culture holds several implications for multinational business managers. First, culture is a... 
ivory coast | cote d'ivoire | contemporary marketing practices | convergence theory | cross cultural | organizational culture | Marketing
Dissertation