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Publication Date Publication Date
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2003, Hewlett-Packard professional books, ISBN 013035211X, xxvii, 480
Book
2008, ISBN 0754671569, ix, 204
Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of... 
Customer relations | Management | Quality Management | Brand Management | Library & Information Science | Marketing
Book
Teoria e Prática em Administração, ISSN 2238-104X, 2011, Volume 1, Issue 1, pp. 1 - 17
CRM
Journal Article
2006, ISBN 0750664371, 438
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of... 
Relationship marketing | Customer relations | Management
Book
2014, ISBN 9780521124324, xxvi, 225
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant... 
Customer relations | Customer services | Service industries | Philsophy | Philosophy
Book
Computers in Human Behavior, ISSN 0747-5632, 08/2016, Volume 61, pp. 667 - 688
Journal Article
2002, Addison-Wesley information technology series, ISBN 0201730626, xxiv, 307
Book
2009, 1. Aufl., ISBN 0387799508, xx, 196
Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM,... 
Customer relations | Customer services | Economics/Management Science | Production/Logistics/Supply Chain Management | Management/Business for Professionals | Marketing
Book
2017, ISBN 1633691888, viil, 251 pages
We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate... 
Organizational resilience | Corporate culture | Organizational effectiveness | Customer relations | Management
Book
2009, ISBN 9780199544509, xvi, 321
Book
BioTechniques, ISSN 0736-6205, 03/2016, Volume 60, Issue 3, pp. 141 - 144
Enhancer elements in most eukaryotic organisms are often positioned at a great distance away from the transcription start site of the gene they regulate.... 
enhancer | reporter construct | CRM
Journal Article
Global Journal of Flexible Systems Management, ISSN 0972-2696, 6/2019, Volume 20, Issue 2, pp. 103 - 116
The role of flexibility is eminent in designing a CRM solution. But the challenge is how to embed it. We must know where exactly to apply it. The purpose of... 
Business and Management | CRM scoping | CRM flexibility | Process flexibility | User flexibility | Business and Management, general | Delphi method | Flexible CRM | CRM design
Journal Article
2009, ISBN 9780230576575, xiii, 183
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary... 
Senses and sensation | Marketing | Business & Management | Management science | Samhällsvetenskap | Economics and Business | Ekonomi | Social Sciences | Business and economics | Företagsekonomi | Marknadsföring | Business studies | Ekonomi och näringsliv | Business Administration
Book
Journal of Relationship Marketing, ISSN 1533-2667, 01/2019, Volume 18, Issue 1, pp. 17 - 33
The adoption of Customer Relationship Management (CRM) has witnessed tremendous growth across sectors, geographies, and management cultures in the last several... 
customer experience management | CKM | sustainable CRM | CRM | social CRM
Journal Article
Journal of Strategic Marketing, ISSN 0965-254X, 06/2017, Volume 25, Issue 4, pp. 316 - 333
Organisations today need to create, maintain and reinforce relationships with customers. Customer Relationship Management (CRM) seems to have helped firms to... 
resources | banking sector | CRM
Journal Article
International Journal of Economic Research, ISSN 0972-9380, 2015, Volume 12, Issue 2, pp. 477 - 485
Journal Article
Journal Article
Information Processing and Management, ISSN 0306-4573, 09/2018, Volume 54, Issue 5, pp. 818 - 846
Journal Article
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