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Journal of marketing, ISSN 1547-7185, 2018, Volume 68, Issue 1, pp. 109 - 127
Journal Article
2013, 1st ed., ISBN 9781137333315, xi, 181
Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for... 
Branding (Marketing) | Consumer behavior | Brand name products | Consumers | Marketing/Multilevel | International business | Consumer Behavior | Management / Strategy | Business strategy | Marketing Branding Advertising | Marketing | Globalization
Book
Information systems research, ISSN 1526-5536, 2013, Volume 24, Issue 1, pp. 146 - 163
Journal Article
Journal of service research : JSR, ISSN 1552-7379, 2016, Volume 9, Issue 2, pp. 125 - 138
Customer equity and brand equity are two of the most important topics to academic researchers and practitioners... 
Customer equity | Brand equity | brand equity | customer equity | BUSINESS | Models | Profitability | Customer satisfaction | Customer relationship management
Journal Article
Journal of marketing, ISSN 0022-2429, 2008, Volume 72, Issue 6, pp. 98 - 108
Journal Article
Journal of marketing, ISSN 1547-7185, 2008, Volume 72, Issue 6, pp. 98 - 108
Journal Article
Journal of marketing, ISSN 1547-7185, 2018, Volume 53, Issue 2, pp. 21 - 35
.... Structural equation modeling with maximum likelihood estimation shows two concepts advanced in the equity literature, fairness and preference... 
Consumer research | Social psychology | Ratios | Social perception | Customer satisfaction | Sales transactions | Automobiles | Coefficients | Fairness | Marketing | BUSINESS | Sales | Analysis | Beliefs, opinions and attitudes | Consumers | Interpersonal relations | Research
Journal Article
Journal of marketing, ISSN 1547-7185, 2009, Volume 73, Issue 6, pp. 47 - 60
Journal Article
Journal of marketing, ISSN 1547-7185, 2012, Volume 76, Issue 4, pp. 44 - 63
Journal Article
Journal of marketing, ISSN 1547-7185, 2010, Volume 74, Issue 6, pp. 1 - 17
Journal Article
Internet research, ISSN 1066-2243, 2012, Volume 22, Issue 2, pp. 142 - 179
... model.Findings - The results indicate that the mobile service attributes of personalization, identifiability, and perceived enjoyment have significant positive influences on the key brand equity factors... 
Mobile commerce | M-commerce attribute | Brand management | Value chain | Mobile services | Brand equity | Electronic commerce | Consumer behaviour | FIT INDEXES | USAGE BEHAVIOR | INTERNET | M-COMMERCE | COMPUTER SCIENCE, INFORMATION SYSTEMS | BUSINESS | LOYALTY | TELECOMMUNICATIONS | INTRINSIC MOTIVATION | PURCHASE INTENTIONS | CUSTOMER SATISFACTION | TECHNOLOGY | VIRTUAL COMMUNITIES | Studies | Competition | Mathematical analysis | Consumers | Determinants | Markets | Mathematical models | Internet | Empirical analysis | Recognition
Journal Article