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2014, ISBN 9780521124324, xxvi, 225
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant... 
Customer relations | Customer services | Service industries | Philsophy | Philosophy
Book
eJournal
2011, ISBN 9780300165012, xi, 234
"The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what... 
Technological innovations | Customer services | Consumer profiling | Advertising | Marketing | Sociology | Marketing & Advertising
Book
Marketing Science, ISSN 0732-2399, 11/2006, Volume 25, Issue 6, pp. 560 - 580
Given the growth of the service sector, and advances in information technology and communications that facilitate the management of relationships with... 
service quality | service demand | services marketing | customization | word of mouth | relationship marketing | customer retention | customer relationship management | pricing of services | customer equity | customer satisfaction | e-service | service productivity | complaint management | return on quality | service guarantees | service design | customer lifetime value | Relationship marketing | Customers | Customer satisfaction | Review Article | Building customization | Financial management | Equity | Customer retention | Modeling | Marketing | Marketing strategies | Services marketing | Customization | E-service | Service demand | Service design | Service productivity | Service guarantees | Pricing of services | Service quality | Complaint management | MULTIPLE-ITEM SCALE | DYNAMIC-MODEL | FILM-CRITICS | BUSINESS | PRICE DISPERSION | WEB SITE | REVENUE MANAGEMENT | RETURNS POLICIES | FINANCIAL SERVICES | LIFETIME VALUE | services marketing; relationship marketing; customer satisfaction; service quality; service productivity; customization; service design; e-service; service demand; pricing of services; service guarantees; complaint management; customer retention; customer relationship management; word of mouth; customer lifetime value; customer equity; return on quality | Evaluation | Usage | Services industry | Models | Management | Quality management | Studies | Customer relationship management | Quality of service
Journal Article
2017, ISBN 0300212194, 331 pages
A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you... 
Consumer behavior | Technological innovations | Customer services | Consumer profiling | Marketing
Book
Journal of consumer policy, ISSN 0168-7034, 1983
Journal
2010, ISBN 9780230247819, xvii, 199
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in... 
Customer relations | Management | Sales management
Book