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Marketing Science, ISSN 0732-2399, 11/2013, Volume 32, Issue 6, pp. 892 - 912
When a television advertisement causes viewers to switch channels, it reduces the audience available to subsequent advertisers. This audience loss is not... 
externalities | advertising | media | advertising avoidance | television | pricing | Externalities | Media | Television | Advertising | Advertising avoidance | Pricing | BUSINESS | COMMERCIALS | MODEL | POSITION AUCTIONS | SPONSORED SEARCH AUCTIONS | NETWORK TELEVISION | PROGRAM | CLUTTER | Television advertising | Algorithms | Cable television broadcasting industry | Externalities (Economics)
Journal Article
The Milbank Quarterly, ISSN 0887-378X, 12/2019, Volume 97, Issue 4, pp. 1062 - 1107
Journal Article
Australian and New Zealand Journal of Public Health, ISSN 1326-0200, 04/2011, Volume 35, Issue 2, pp. 127 - 130
Journal Article
Television & cable factbook, ISSN 0732-8648, 1982
Journal
American Economic Journal: Microeconomics, ISSN 1945-7669, 2/2016, Volume 8, Issue 1, pp. 256 - 282
Local television stations are platforms in a two-sided market connecting advertisers and viewers. This paper explicitly examines the effect that important... 
COMPETITION | MERGERS | ECONOMICS | Economic models | Television advertising | Cable television industry | Television stations
Journal Article
Journal Article
Public Health Nutrition, ISSN 1368-9800, 03/2020, Volume 23, Issue 4, pp. 747 - 755
AbstractObjective:To evaluate the effects of Chile’s 2016 regulation restricting child-directed marketing of products high in energy, saturated fats, sodium... 
Regulations | Mothers | Polls & surveys | Channels | Marketing | Teenagers | Children | Beverages | Adolescents | Advertising | Schools | Sugars | Sugar | Age | Food | Educational vouchers | Evaluation | Obesity | Audiences | Exposure | Cable television | Reporting | Children & youth | Studies | Advertising restrictions | Television advertising | Sodium | Television | Regulation | Fats | Sociodemographics
Journal Article
Interfaces, ISSN 0092-2102, 12/2017, Volume 47, Issue 6, pp. 518 - 536
Journal Article
Sex Roles, ISSN 0360-0025, 6/2010, Volume 62, Issue 11, pp. 830 - 847
A content analysis was conducted to examine gender-role stereotypes in toy commercials airing during the after-school hours in October, 2004, on the U.S.... 
Commercials | Toys | Sociology | Psychology | Gender Studies | Gender | Nickelodeon | Stereotypes | Medicine/Public Health, general | PSYCHOLOGY, SOCIAL | PSYCHOLOGY, DEVELOPMENTAL | WOMEN'S STUDIES | CHILDRENS TELEVISION | SANTA-CLAUS | FEATURES | Television advertising | Research | Advertising and children | Television advertising and children | Cable TV | Sex roles | Toy industry
Journal Article
Journal of Communication, ISSN 0021-9916, 09/1992, Volume 42, Issue 3, pp. 134 - 152
Much has changed in television since the 1970s, when most studies examining the content of advertising to children were conducted. An altered regulatory... 
ISSUES | J EU COMMUNICATION | POLICY | COMMERCIALS | DISCLAIMERS | Higher Education | Cable Television | Content Analysis | Childrens Television | Communication Research | Advertising | Broadcast Television | Television Research | Independent Television Stations | Television advertising and children | Analysis | Multichannel communication
Journal Article
Media and Communication, ISSN 2183-2439, 07/2016, Volume 4, Issue 3A, pp. 109 - 122
Journal Article
Arkansas Business, ISSN 1053-6582, 03/2019, Volume 36, Issue 9, pp. 28 - 28
Pedophile comments attached to YouTube videos featuring children pushed multimillion-dollar advertisers like AT&T, Disney, Hasbro and Nestle to halt... 
Internet videos | Advertising executives | Cable television broadcasting industry | Video recordings | Internet | Pedophilia | Advertising | Children & youth
Journal Article
Database and Network Journal, ISSN 0265-4490, 10/2017, Volume 47, Issue 5, p. 23
Journal Article
Interfaces, ISSN 0092-2102, 10/2018, Volume 48, Issue 5, pp. 402 - 402
The Turner Broadcasting application earned special recognition and inspired special publication treatment. This 2017 Wagner Prize finalist also became an... 
data fusion | mixed-integer programming | audience targeting | television advertising | Data fusion | Television advertising | Mixed-integer programming | Audience targeting | OPERATIONS RESEARCH & MANAGEMENT SCIENCE | MANAGEMENT | Cable television broadcasting industry | Achievements and awards
Journal Article
Journal of Developmental and Behavioral Pediatrics, ISSN 0196-206X, 01/2011, Volume 32, Issue 1, pp. 1 - 7
Objective: The aim of this study was to determine the presence of negative content in commercials airing on 3 children's channels (Disney Channel, Nickelodeon,... 
infants | VIOLENT BEHAVIOR | PSYCHOLOGY, DEVELOPMENTAL | commercials | SEX | media | advertising | TELEVISION | children | BEHAVIORAL SCIENCES | PEDIATRICS | LEAGUE BASEBALL PLAYOFFS | violence | Television - standards | Advertising as Topic - standards | Child | Humans | Television programs for children | Cable television advertising | Research
Journal Article
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