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Industrial Marketing Management, ISSN 0019-8501, 02/2011, Volume 40, Issue 2, pp. 181 - 187
The delineation of B2B from 'mainstream' marketing reflects the limitations of the traditional, goods-dominant (G-D) model of exchange and a conceptualization... 
A2A | B2B | Service systems | Co-creation | Service-dominant logic
Journal Article
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, ISSN 1646-9895, 2015, Volume 2015, Issue 15, pp. 1 - 16
Journal Article
Journal of Service Research, ISSN 1094-6705, 8/2014, Volume 17, Issue 3, pp. 247 - 261
Recent developments in marketing and service research highlight the blurring of boundaries between firms and customers. The concept of customer engagement (CE)... 
service system | customer engagement | customer communities | resource integration | value co-creation | BUSINESS | MODEL | LOGIC | PARTICIPATION
Journal Article
The Sociological Quarterly, ISSN 0038-0253, 08/2015, Volume 56, Issue 3, pp. 460 - 471
George Ritzer invites us to consider changes in capitalism in the United States from a neo-Marxist theoretical perspective. He observes that, always and in all... 
WORK | CO-CREATION | SOCIOLOGY
Journal Article
Journal of Rural Studies, ISSN 0743-0167, 11/2019
Journal Article
Journal of Hospitality Marketing & Management, ISSN 1936-8623, 02/2009, Volume 18, Issue 2-3, pp. 311 - 327
In the experience economy, suppliers are in search of new ways to distinguish themselves and to fight for the customer's attention. Society's system of social... 
innovation | Experience economy | tourism | co-creation | research | Tourism | Innovation | Co-creation | Research
Journal Article
Strategic Management Journal, ISSN 0143-2095, 12/2019, Volume 40, Issue 13, pp. 2138 - 2164
Research Summary The flow of knowledge is closely linked to proximity. While extensive works show that long‐term geographic proximity affects work behavior,... 
knowledge co‐creation | temporary colocation | conferences | distant ties
Journal Article
Journal of Business Research, ISSN 0148-2963, 09/2013, Volume 66, Issue 9, pp. 1279 - 1284
This investigation reports a series of four studies leading to the development and validation of a customer value co-creation behavior scale. The scale... 
Customer participation behavior | Customer citizenship behavior | Scale development | Value co-creation | Customer value | Service-dominant logic | VOLUNTARY PERFORMANCE | CONSTRUCT | QUALITY | BUSINESS | DELIVERY | SATISFACTION | CONSUMERS | PARTICIPATION
Journal Article
International Journal of Research in Marketing, ISSN 0167-8116, 03/2017, Volume 34, Issue 1, pp. 46 - 67
During the last decade, service-dominant (S-D) logic (1) has taken a series of significant theoretical turns, (2) has had foundational premises modified and... 
S-D logic | Theory | Institutions | Ecosystem | Service-dominant logic | MANAGEMENT | MARKETS | IMPLEMENTATION | INNOVATION | BUSINESS | VALUE CO-CREATION | ENGAGEMENT | FUNDAMENTAL PROPOSITIONS | COPRODUCTION | INSIGHTS | Ecosystems | Business schools
Journal Article
Journal of Strategic Marketing, ISSN 0965-254X, 06/2016, Volume 24, Issue 3-4, pp. 311 - 326
The term 'customer engagement' has been increasingly used in academic marketing literature. Empowered by the rise of the internet, customers are no longer a... 
customer engagement | co-creation | motivations | collaborative innovation
Journal Article
Organization, ISSN 1350-5084, 2010, Volume 17, Issue 5, pp. 637 - 644
Journal Article
Journal of Business Research, ISSN 0148-2963, 01/2013, Volume 66, Issue 1, pp. 105 - 114
Despite the extensive use of the term “engagement” in the context of brand communities, the theoretical meaning and foundations underlying this term remain... 
Brand | Online community | Co-created value | Interactivity | Consumer engagement | Netnography | ENVIRONMENTS | INTERNET | EMPOWERMENT | INVOLVEMENT | BUSINESS | LOYALTY | CO-CREATION | WORD-OF-MOUTH | CUSTOMER ENGAGEMENT | SERVICE-DOMINANT LOGIC | EXPERIENCE | Brand name products | Consumer behavior
Journal Article
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), ISSN 0302-9743, 2019, Volume 11380, pp. 209 - 223
Journal Article
Journal of Consumer Psychology, ISSN 1057-7408, 07/2012, Volume 22, Issue 3, pp. 453 - 460
In four studies in which consumers assembled IKEA boxes, folded origami, and built sets of Legos, we demonstrate and investigate boundary conditions for the... 
Co-creation | Labor | Customization | Dissonance | Effort | Research Report | Co‐creation | INITIATION | PSYCHOLOGY, APPLIED | SELF | BUSINESS | LIKING | CREATION | CONSUMERS | UTILITY | SEVERITY
Journal Article
AMERICAN BEHAVIORAL SCIENTIST, ISSN 0002-7642, 04/2012, Volume 56, Issue 4, pp. 379 - 398
This essay provides an introduction to prosumption, the topic of this special double issue of American Behavioral Scientist. The term prosumption was coined by... 
PROJECT | Web 2.0 | CO-CREATION | production | prosumption | consumption | SOCIAL SCIENCES, INTERDISCIPLINARY | PSYCHOLOGY, CLINICAL | social media
Journal Article
Journal of Service Research, ISSN 1094-6705, 5/2015, Volume 18, Issue 2, pp. 127 - 159
Journal Article
SERVICE SCIENCE, ISSN 2164-3962, 09/2019, Volume 11, Issue 3, pp. 155 - 156
Journal Article
Industrial Marketing Management, ISSN 0019-8501, 2011, Volume 40, Issue 2, pp. 181 - 187
The delineation of B2B from ‘mainstream’ marketing reflects the limitations of the traditional, goods-dominant (G-D) model of exchange and a conceptualization... 
A2A | B2B | Service systems | Co-creation | Service-dominant logic | MANAGEMENT | BUSINESS RELATIONSHIPS | NETWORKS | BUSINESS | CORPORATION | FUTURE | VALUE-CREATION | BRAND COMMUNITY | SCIENCE
Journal Article