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Journal of business research, ISSN 0148-2963, 2009, Volume 62, Issue 3, pp. 379 - 389
.... J Mark 2004; 68 (1): 23.]. In this paper, the authors examine the concept of brand relationship experience in the context of co-creation and service-dominant... 
Brand | Experience | Co-creation | Brand relationship experience | Service-dominant logic | Brands | BUSINESS | DOMINANT LOGIC | Co-creation Brand Experience Service-dominant logic Brand relationship experience | Brand name products | Analysis
Journal Article
Journal of business research, ISSN 0148-2963, 2013, Volume 66, Issue 1, pp. 105 - 114
.... Further, the consumer engagement process comprises a range of sub-processes reflecting consumers' interactive experience within online brand communities, and value co-creation among community participants... 
Brand | Online community | Co-created value | Interactivity | Consumer engagement | Netnography | ENVIRONMENTS | INTERNET | EMPOWERMENT | INVOLVEMENT | BUSINESS | LOYALTY | CO-CREATION | WORD-OF-MOUTH | CUSTOMER ENGAGEMENT | SERVICE-DOMINANT LOGIC | EXPERIENCE | Brand name products | Consumer behavior
Journal Article
Journal of retailing and consumer services, ISSN 0969-6989, 2019, Volume 50, pp. 333 - 341
.... This study applies Service Dominant Logic and the consumption value theory to examine how retail customers derive value from CP in social media brand communities... 
Value co-creation | Retail brands | Consumption experience | Gender | Social media | Customer participation | DRIVERS | BUSINESS | LOYALTY | PERCEIVED VALUE | SATISFACTION | SERVICE-DOMINANT LOGIC | ENGAGEMENT | EXPERIENCE | WORLD | Retail industry | Business schools | Brand identity
Journal Article
Journal of business research, ISSN 0148-2963, 2018, Volume 91, pp. 123 - 133
...., using relationship theory, service-dominant logic and consumer culture theory). We propose a multi-level framework encompassing the psychological, relational, social... 
Literature review | Research agenda | Consumer culture theory | Brand experience | Relationship theory | Service-dominant logic | BUSINESS | VALUE CO-CREATION | CONTEXT | IDENTITY | LOVE | COMMUNITY | WORKING CONSUMERS | STAKEHOLDER | CONSUMPTION | Analysis | Consumer culture
Journal Article
Journal of business research, ISSN 0148-2963, 2019, Volume 96, pp. 355 - 365
...., using relationship theory, service-dominant logic and consumer culture theory). We propose a multi-level framework encompassing the psychological, relational, social... 
Literature review | Research agenda | Consumer culture theory | Brand experience | Relationship theory | Service-dominant logic | ATTACHMENT | BUSINESS | VALUE CO-CREATION | CONTEXT | IDENTITY | LOVE | COMMUNITY | WORKING CONSUMERS | CONSUMPTION
Journal Article
Journal of service research : JSR, ISSN 1552-7379, 2015, Volume 18, Issue 3, pp. 265 - 283
.... Conceptual development draws on structuration theory and the service-dominant logic to articulate the spheres of transformative value as well as four distinctions between habitual and transformative value... 
transformative value | social impact | service dominant logic | value creation | PATHWAYS | BUSINESS | DOMINANT LOGIC | AGENCY | CO-CREATION | INTEGRATION | PHILOSOPHY | PERSPECTIVES | CONSUMER RESEARCH | CUSTOMER VALUE | BRAND COMMUNITY
Journal Article
International journal of event and festival management, ISSN 1758-2954, 2016, Volume 7, Issue 3, pp. 237 - 254
...’ perspectives of their festival experiences. Service-dominant logic (SDL) is used as a framework to understand the how value is co-created in the festival setting... 
Festivals | Personal meaning maps | Festivalscape | Co-creation | Events | Service-dominant logic | Tourism | Brand loyalty | Audiences | Music festivals | Culture | Marketing | Performing arts
Journal Article
Journal of cleaner production, ISSN 0959-6526, 03/2020, Volume 248, p. 119228
.... Thus, customer and stakeholder value co-creation is one such strategic approach waste management firms can adopt to create value and to brand... 
Waste management | Hierarchical regression | Web-based platform | Customer operant resource | Value co-creation | GREEN & SUSTAINABLE SCIENCE & TECHNOLOGY | PERFORMANCE | COMMUNITIES | BRAND LOYALTY | ENVIRONMENTAL SCIENCES | ENGINEERING, ENVIRONMENTAL | SOCIAL MEDIA | CONSUMER | SERVICE-DOMINANT LOGIC | ENGAGEMENT | EXPERIENCE | TECHNOLOGY | PARTICIPATION
Journal Article
Procedia, social and behavioral sciences, ISSN 1877-0428, 10/2015, Volume 207, pp. 242 - 251
Along with the changing logic of marketing from goods-dominant view to service-dominant view, the services marketing which has long been sharply separated from the marketing of goods is directly influenced... 
value-in-context | SD logic | value in consumption | value co-creation | service marketing
Journal Article
Journal of travel research, ISSN 1552-6763, 2016, Volume 56, Issue 8, pp. 1011 - 1031
... (before, during, and after their stay) is an antecedent of increased destination brand equity. This value-creation is conceptualized and measured from the service-dominant logic perspective... 
competitive advantage | customer-based destination brand equity | value-creation | destination brand equity | service-dominant logic | TOURISM DESTINATION | PERSPECTIVE | SCALE DEVELOPMENT | VALIDATION | VALUE CO-CREATION | MODEL | SATISFACTION | MARKETING ORGANIZATIONS | HOSPITALITY, LEISURE, SPORT & TOURISM | EXPERIENCE | Consumer behavior | Sales promotions | Travel research | Travel industry | Value added | Brand equity | Research
Journal Article