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Journal of business research, ISSN 0148-2963, 2009, Volume 62, Issue 3, pp. 379 - 389
... as “always being a co-creator of value” where “the brand becomes the experience” [Prahalad, C.K., The co-creation of value... 
Brand | Experience | Co-creation | Brand relationship experience | Service-dominant logic | Brands | BUSINESS | DOMINANT LOGIC | Co-creation Brand Experience Service-dominant logic Brand relationship experience | Brand name products | Analysis
Journal Article
Journal of business research, ISSN 0148-2963, 2019, Volume 94, pp. 128 - 136
The successful alignment of co-creative practices between brand communities and marketers promises many benefits, including stronger consumer brand relationships... 
Brand community | Consumer coping | Brand transgression | Co-creation | Netnography | Business schools | Marketing research | Brand identity | Analysis | Marketing
Journal Article
Journal of the Academy of Marketing Science, ISSN 1552-7824, 2009, Volume 37, Issue 3, pp. 328 - 344
Journal Article
The journal of brand management, ISSN 1479-1803, 2010, Volume 17, Issue 8, pp. 590 - 604
.... In this article, we relate these elements to the phenomenon of branding, extending the building block framework, using the marketing concepts of brand community and brand co-creation... 
brand governance | brands and branding | co-creation | company/stakeholder engagement | organizational self-disclosure | Management | Brand name products | Stakeholders | Analysis | Studies | Brands | Organization theory | Customer relations
Journal Article
Journal of business research, ISSN 0148-2963, 2010, Volume 63, Issue 11, pp. 1156 - 1163
The global market for luxury brands has witnessed dramatic growth over the last two decades but the current challenging economic environment contributes to the difficulty brand owners experience... 
Value | Co-creation | Customer value framework | Luxury brands | Types of value | BUSINESS | DOMINANT LOGIC | CONSUMERS | CONSUMPTION | Value Co-creation Types of value Customer value framework Luxury brands | Brand name products
Journal Article
Business horizons, ISSN 0007-6813, 2011, Volume 54, Issue 3, pp. 193 - 207
Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes... 
Web 2.0 | Co-creation | Brand management | Branding | Social media | BUSINESS | Product management | Usage | Analysis
Journal Article
Journal of business research, ISSN 0148-2963, 2013, Volume 66, Issue 1, pp. 105 - 114
Despite the extensive use of the term “engagement” in the context of brand communities, the theoretical meaning and foundations underlying this term remain underexplored in the literature to-date... 
Brand | Online community | Co-created value | Interactivity | Consumer engagement | Netnography | ENVIRONMENTS | INTERNET | EMPOWERMENT | INVOLVEMENT | BUSINESS | LOYALTY | CO-CREATION | WORD-OF-MOUTH | CUSTOMER ENGAGEMENT | SERVICE-DOMINANT LOGIC | EXPERIENCE | Brand name products | Consumer behavior
Journal Article
The journal of product & brand management, ISSN 1061-0421, 2018, Volume 27, Issue 3, pp. 334 - 347
...” can affect brand equity as perceived by independent observers. It reports a study of the different effects on that perception attributable to non-collaborative co-creation that takes the form of either “brand play” or “brand attack... 
UT-Hybrid-D | Brand play | Non-collaborative co-creation | Artist co-creators | Brand attack | Brand equity | MANAGEMENT | DETERMINANTS | SPONSORSHIP | BUSINESS | COMMUNITIES | ONLINE | VISUAL ART | DESTRUCTION | COLLEGE-STUDENTS | STAKEHOLDER | EQUITY | CONSUMPTION | Competition | Luxuries | Collaboration | Consumers | Brands | Logos | Artists | Painting
Journal Article
Journal of Business Research, ISSN 0148-2963, 05/2017, Volume 74, pp. 101 - 109
... by showing whether organizations with different levels of brand equity benefit equally from co-creating service recovery with their customers... 
Service recovery | Service failure | Co-creation | Brand equity | Customer satisfaction | METAANALYSIS | CUSTOMER PARTICIPATION | FRAMEWORK | BUSINESS | DOMINANT LOGIC | Brand image | Brand identity
Journal Article
Service Business, ISSN 1862-8516, 3/2019, Volume 13, Issue 1, pp. 129 - 152
Given that power is often considered a psychological construct, it is important to examine whether and how group processes related to brand tribalism promote consumer power, and investigate... 
Business and Management | Brand tribalism | Human Resource Management | Value co-creation | Management | Business and Management, general | Power perception | Cruise industry | MANAGEMENT | SOCIAL POWER | SELF | BUSINESS | DOMINANT LOGIC | CONTEXT | IMPACT | CITIZENSHIP BEHAVIOR | CUSTOMERS | EXPERIENCE | TRAVEL WEBSITES | MODERATING ROLE | Market research | Consumer behavior | Cruises | Luxuries | Psychology | Consumers
Journal Article
Information & management, ISSN 0378-7206, 2019, Volume 56, Issue 3, pp. 377 - 391
Journal Article
International Journal of Research in Marketing, ISSN 0167-8116, 03/2016, Volume 33, Issue 1, pp. 78 - 92
Journal Article