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JAMA, ISSN 0098-7484, 02/2011, Volume 305, Issue 8, pp. 824 - 825
Direct-to-consumer advertising (DTCA) is legal only in the US and New Zealand and has been linked with drug overutilization, public health concerns, and higher... 
MEDICINE, GENERAL & INTERNAL | User-Computer Interface | Public Health | Public Policy | Global Health | Drug Industry | Humans | Blogging | Advertising as Topic | Community Participation | Internet | Disclosure | Pharmacies | Patient safety | Health care expenditures | FDA approval | Online information services | Public health | Consumer advertising
Journal Article
Journal of Interactive Marketing, ISSN 1094-9968, 2009, Volume 23, Issue 4, pp. 321 - 331
We discuss consumer engagement with a website, provide a systematic approach to examining the types of engagement produced by specific experiences, and show... 
Engagement | Internet marketing | Consumer behavior | Online media | Online advertising | Context effects | INTERNET | BUSINESS | COMMUNITIES | MEDIA CONTEXT | EXPERIENCES | RESPONSES | MESSAGE | MODELS | WORD-OF-MOUTH | WEB
Journal Article
Journal of Advertising, ISSN 0091-3367, 10/2011, Volume 40, Issue 3, pp. 85 - 97
Journal Article
Journal of Marketing, ISSN 0022-2429, 5/2013, Volume 77, Issue 3, pp. 33 - 47
Journal Article
Marketing Theory, ISSN 1470-5931, 12/2017, Volume 17, Issue 4, pp. 473 - 490
This study discusses netnographic findings involving 472 YouTube postings categorized to identify themes regarding consumers’ experience of music in... 
indexicality | Heidegger | music | identity | authenticity | taste | repetition | Advertising | SUBCULTURES | MARKET | MULTIPLICITY | NETNOGRAPHY | BUSINESS | NARRATIVES | ESCAPE | ONLINE COMMUNITIES | RETHINKING | WORLD | CONSUMPTION
Journal Article
Medical Care, ISSN 0025-7079, 06/2017, Volume 55, Issue 8, pp. 759 - 764
Journal Article
1993, Contributions to the study of mass media and communications, ISBN 031328959X, Volume no. 41, xiii, 195
Book
Environment and Planning A, ISSN 0308-518X, 10/2015, Volume 47, Issue 10, pp. 2187 - 2203
Journal Article
EUROPEAN JOURNAL OF MARKETING, ISSN 0309-0566, 05/2019, Volume 53, Issue 5, pp. 830 - 847
Purpose Informed by social representation theory, the study aims to explore how marketing workers represent their activities on social media.... 
FACEBOOK | MANAGEMENT | Social representation theory | Social media | Thematic analysis | AFFILIATION | BUSINESS | COMMUNITIES | IDENTITY | Marketing workers | BANANA TIME | CREATIVITY | Marketing work | Advertising agencies
Journal Article