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Publication Date Publication Date
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1. Advertising diversity
: ad agencies and the creation of Asian American consumers
by Shankar, Shalini, 1972
2015, ISBN 9780822375616, xii, 314 pages
Minorities in advertising | Race identity | Asian American consumers | Stereotypes (Social psychology) in advertising | Asian Americans | Advertising agencies | Social aspects | Advertising | American Studies | United States | Marketing & Advertising | Anthropology | SOCIAL SCIENCE | Asian American Studies | Cultural | Ethnic Studies
Book
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2. Journal of advertising
American Academy of Advertising
Journal of advertising, ISSN 0091-3367
Advertising | Research
Journal
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3. Advertising and socialism
: the nature and extent of consumer advertising in the Soviet Union, Poland, Hungary and Yugoslavia
by Hanson, Philip, 1936
1974, 1, ISBN 0333152220, x, 171
Advertising | Sociology & Social Policy
Book
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4. Advertising at war
: business, consumers, and government in the 1940s
by Stole, Inger L
2012, History of communication., ISBN 9780252037122, viii, 263
Public relations | Advertising Council History | Corporations | United States History | Propaganda | History | Advertising | World War, 1939-1945
Book
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5. Dimensions of racism in advertising
: from slavery to the twenty-first century
by Wonkeryor, Edward Lama, editor
2015, ISBN 1433115484, viii, 99
Minorities in advertising | United States | Mass media and race relations | African Americans in advertising | Moral and ethical aspects | Social aspects | History | Advertising | Racism
Book
Details down arrow
6. Effective advertising
: understanding when, how, and why advertising works
by Tellis, Gerard J., 1950
2004, Marketing for a new century, ISBN 9780761922537, 203
Attitudes | Advertising | Consumers | Consumers - Attitudes
Book
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7. Advertising
: a cultural economy
by McFall, Elizabeth Rose
2004, Culture, representation and identities, ISBN 9780761942542, viii, 208
History | Social aspects | Advertising | Advertising - Social aspects
Book
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8. ADVERTISING CULTURES: GENDER, COMMERCE, CREATIVITY
by NIXON, SEAN
2003, CULTURE, REPRESENTATION AND IDENTITIES., ISBN 9780761961987, 161
Social aspects | Subjective identity | Masculinity | Metaphor of marriage | Intimacy | Reflexive modernisation | Heterosexual romance | Metaphor | Creativity | Cultural industry | Lash | Creative ability | Advertising | Copywriters | Commercial artists
Book
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9. Full Text Show sold separately
: promos, spoilers, and other media paratexts
by Gray, Jonathan
2010, acls humanities e-book, ISBN 0814731953, xi, 247
Mass media and culture | Intertextuality | Television programs | Motion pictures | Social aspects | Advertising | Paratext | Marketing | Sociology | PSYCHOLOGY | Dissociative Identity Disorder | Psychopathology | Motion pictures - Marketing - Social aspects
Book
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10. Advertising in the aging society
: understanding representations, practitioners, and consumers in Japan
by Prieler, Michael and Kohlbacher, Florian, author
2016, ISBN 0230293395, xxiii, 155
Older consumers | Consumer behavior | Advertising | Japan | Population aging | Management science
Book
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11. Advertising and society
: an introduction
by Pardun, Carol J., editor of compilation
2014, 2nd edition., ISBN 9780470673096, xiii, 296
Social aspects | Advertising
Book
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12. Freud on Madison Avenue
: motivation research and subliminal advertising in America
by Samuel, Lawrence R
2010, ISBN 0812242513, 218
Psychological aspects | Consumer behavior | Motivation research (Marketing) | History | Advertising | Subliminal advertising
Book
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13. Selling under the swastika
: advertising and commercial culture in Nazi Germany
by Swett, Pamela E., 1970
2014, ISBN 0804788839, xii, 344
Germany History | History | Advertising | Political aspects | 20th century | 1933-1945 | 19th century | Germany
Book
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14. Ogilvy on advertising in the digital age
by Young, Miles, author and Ogilvy & Mather, contributor
2018, First U.S. edition., ISBN 1635571464, 288 pages
Ogilvy, David, 1911-1999. Ogilvy on advertising | Advertising | Internet advertising
Book
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15. Jewish mad men
: advertising and the design of the American Jewish experience
by Steinberg, Kerri P., 1959
2015, ISBN 0813563755, xvi, 219
Jews in advertising | United States | BUSINESS & ECONOMICS / Advertising & Promotion | United States Ethnic relations | SOCIAL SCIENCE / Jewish Studies | SOCIAL SCIENCE / Popular Culture | History | Social aspects | Advertising | Ethnic relations | Sociology | Marketing & Advertising | Art & Art History | SOCIAL SCIENCE | DESIGN | Graphic Arts | Jewish Studies
Book
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16. Advertising menswear
: masculinity and fashion in the British media since 1945
by Jobling, Paul
2014, Dress and fashion research, ISBN 9781472558107, xiv, 254
Great Britain | 1900 - 1999 | History | Advertising | Men's clothing
Book
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17. Enlisting masculinity
: the construction of gender in U.S. military recruiting advertising during the all-volunteer force
by Brown, Melissa T., 1971
2012, Oxford studies in gender and international relations, ISBN 9780199842827, 229
Recruiting and enlistment | Masculinity in advertising | Social aspects | Advertising | United States Armed ForcesRecruiting, enlistment, etc.History | US Politics | International Relations | 21st century | 20th century | Armed Forces | United States | Recruiting, enlistment, etc | History | Military women | Masculinity | Recruiting advertisements | Army | Navy | Military recruiting | Air force | Gender | Marines | All-volunteer force
Book
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18. Advertising
: critical approaches
by Wharton, Chris (Lecturer in advertising and media) and Hardy, Jonathan, 1963- author
2015, ISBN 9780415535229, x, 228 p., [4] p. of plates
Advertising | Advertising Studies | Communication Studies | Media Studies | Advertising Media
Book
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19. The daily you
: how the new advertising industry is defining your identity and your worth
by Turow, Joseph
2011, ISBN 9780300165012, xi, 234
Technological innovations | Customer services | Consumer profiling | Advertising | Marketing | Sociology | Marketing & Advertising
Book
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20. Advertising
: what everyone needs to know
by Einstein, Mara author
2017, What everyone needs to know, ISBN 9780190625887, xiii, 229 pages
Social aspects | Advertising
Book
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