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1. Advertising diversity
: ad agencies and the creation of Asian American consumers
by Shankar, Shalini, 1972
2015, ISBN 9780822375616, xii, 314 pages
In "Advertising Diversity" Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public... 
Minorities in advertising | Race identity | Asian American consumers | Stereotypes (Social psychology) in advertising | Asian Americans | Advertising agencies | Social aspects | Advertising | United States
Book
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2. Dimensions of racism in advertising
: from slavery to the twenty-first century
by Wonkeryor, Edward Lama, editor
2015, ISBN 1433115484, viii, 99
Minorities in advertising | United States | Mass media and race relations | African Americans in advertising | Moral and ethical aspects | Social aspects | History | Advertising | Racism
Book
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3. Selling under the swastika
: advertising and commercial culture in Nazi Germany
by Swett, Pamela E., 1970
2014, ISBN 0804788839, xii, 344
Germany History | History | Advertising | Political aspects
Book
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4. Advertising and society
: an introduction
by Pardun, Carol J., editor of compilation
2014, 2nd edition., ISBN 9780470673096, xiii, 296
Social aspects | Advertising
Book
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5. Advertising and socialism
: the nature and extent of consumer advertising in the Soviet Union, Poland, Hungary and Yugoslavia
by Hanson, Philip, 1936
1974, 1, ISBN 0333152220, x, 171
Routledge Revivals is an initiative aiming to re-issue a wealth of academic works which have long been unavailable. Encompassing a vast range from across the... 
Advertising | Sociology & Social Policy
Book
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6. Jewish mad men
: advertising and the design of the American Jewish experience
by Steinberg, Kerri P., 1959
2015, ISBN 0813563755, xvi, 219
It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri... 
Jews in advertising | United States | BUSINESS & ECONOMICS / Advertising & Promotion | United States Ethnic relations | SOCIAL SCIENCE / Jewish Studies | SOCIAL SCIENCE / Popular Culture | History | Social aspects | Advertising | Ethnic relations | Sociology | Marketing & Advertising | Art & Art History | SOCIAL SCIENCE | DESIGN | Graphic Arts | Jewish Studies
Book
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7. Advertising
: with special reference to India
by Singh, Daya Ram, 1936
1981, xx, 276
Advertising
Book
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8. Advertising
: a cultural economy
by McFall, Elizabeth Rose
2004, Culture, representation and identities, ISBN 9780761942542, viii, 208
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches... 
History | Social aspects | Advertising | Business & Management | Advertising - Social aspects
Book
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9. Food is love
: food advertising and gender roles in modern America
by Parkin, Katherine J
2006, ISBN 9780812239294, 296
Book
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10. Freud on Madison Avenue
: motivation research and subliminal advertising in America
by Samuel, Lawrence R
2010, ISBN 0812242513, 218
Psychological aspects | Consumer behavior | Motivation research (Marketing) | History | Advertising | Subliminal advertising
Book
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11. Journal of advertising
American Academy of Advertising
Journal of advertising, ISSN 0091-3367
Advertising | Research
Journal
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12. Advertising as culture
by Wharton, Chris
2013, ISBN 9781841506142, vi, 229 p., [8] p. of plates
Popular culture | Mass media and culture | Social aspects | Advertising
Book
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13. Effective advertising
: understanding when, how, and why advertising works
by Tellis, Gerard J., 1950
2004, Marketing for a New Century, ISBN 9780761922537, 203
'Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the... 
Attitudes | Advertising | Consumers | Business & Management
Book
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14. Advertising at war
: business, consumers, and government in the 1940s
by Stole, Inger L
2012, History of communication., ISBN 9780252037122, viii, 263
Public relations | Advertising Council History | Corporations | United States History | Propaganda | History | Advertising | World War, 1939-1945
Book
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15. The advertising business
: operations, creativity, media planning, integrated communications
by Jones, John Philip
1999, ISBN 9780761912392, 548
This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity,... 
Advertising | Business & Management
Book
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16. Nike culture
: the sign of the swoosh
by Goldman, Robert, 1949 and Papson, Stephen
1998, Core cultural icons, ISBN 9780761961499, vi, 194
Nike (Firm) | Social aspects | Advertising | Sports | Marketing
Book
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17. Advertising cultures
: gender, commerce, creativity
by Nixon, Sean, 1966
2003, Culture, representation and identities, ISBN 0761961976, viii, 184
'Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's importance lies in... 
Social aspects | Advertising | Business & Management | Subjective identity | Masculinity | Metaphor of marriage | Intimacy | Reflexive modernisation | Heterosexual romance | Metaphor | Creativity | Cultural industry | Lash | Creative ability | Copywriters | Commercial artists
Book
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18. Advertising
: critical approaches
by Wharton, Chris (Lecturer in advertising and media) and Hardy, Jonathan, 1963- author
2015, ISBN 9780415535229, x, 228 p., [4] p. of plates
Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of... 
Advertising | Advertising Studies | Communication Studies | Media Studies | Advertising Media
Book
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19. Advertising menswear
: masculinity and fashion in the British media since 1945
by Jobling, Paul
2014, Dress and fashion research, ISBN 9781472558107, xiv, 254
Great Britain | 1900 - 1999 | History | Advertising | Men's clothing
Book
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20. Kellogg on advertising & media
: the Kellogg School of Management
by Calder, Bobby J and J.L. Kellogg Graduate School of Management and Books24x7, Inc
2008, ISBN 9780470119860, xi, 292
In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the... 
Advertising media planning | Advertising
Book
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