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2012, ISBN 9781107015432, xiv, 153
"This book is about preferences, principally as they figure in economics. It also explores their uses in everyday language and action, how they are... 
Value | Preferences (Philosophy) | Consumers' preferences | Rational choice theory
Book
2003, ISBN 9780521816960, Volume 9780521816960, 344
This book describes the new generation of discrete choice methods, focusing on the many advances that are made possible by simulation. Researchers use these... 
Decision making | Consumers' preferences | Simulation methods
Book
2006, ISBN 0521542200, xviii, 790
One of the main themes that has emerged from behavioral decision research during the past three decades is the view that people's preferences are often constructed in the process of elicitation... 
Choice (Psychology)
Book
2017, 1, ISBN 9781315267821, x, 127 pages
iIt is a marketing truism that products should be shaped around the preferences of customers, not designers, and that a design or advert that is effective with one personality type may not be effective with another... 
Psychological aspects | Psychology | Consumers | Marketing | Design | Ergonomics & Human Factors | Consumer Behaviour | Brand Management
Book
2016, Econometric society monographs, ISBN 1107458110, Volume no. 56., xix, 218 pages
Pioneered by American economist Paul Samuelson, revealed preference theory is based on the idea that the preferences of consumers are revealed in their purchasing behavior... 
Revealed preference theory | Econometric models | Consumption (Economics) | Consumers' preferences | Econometrics
Book
2007, 2nd ed., Studies in economic theory, ISBN 9783540341826, xii, 283
The utility maximization paradigm forms the basis of many economic, psychological, cognitive and behavioral models. However, numerous examples have revealed... 
Utility theory | Decision making | Consumers' preferences | Economics | Game Theory, Economics, Social and Behav. Sciences | Economics and Finance | Economics, general | Economic Theory/Quantitative Economics/Mathematical Methods | Economic development
Book
1988, Underground classics in economics., ISBN 0813375533, xv, 207
Book
Journal of economic literature, ISSN 0022-0515, 05/2009, Volume 47, Issue 2, pp. 448 - 474
This paper reviews the literature on gender differences in economic experiments. In the three main sections, we identify robust differences in risk preferences, social (other-regarding... 
Risk aversion | Social psychology | Dictators | Men | Games | Gender differences | Risk taking | Risk preferences | Altruism | Transponders | Economics | Business & Economics | Social Sciences | Sex differences (Psychology) | Experimental economics | Research | Demographic aspects | Studies | Economic theory | Preferences | Expected utility
Journal Article
Journal of marketing research, ISSN 1547-7193, 10/2018, Volume 40, Issue 4, pp. 406 - 420
Journal Article