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Environmental and Resource Economics, ISSN 0924-6460, 2012, Volume 52, Issue 4, pp. 531 - 548
Journal Article
Renewable and Sustainable Energy Reviews, ISSN 1364-0321, 02/2016, Volume 54, pp. 1611 - 1621
This paper addresses the question, how can sustainable energy projects increase engagement from consumers using interactive media communications? To this end,... 
Online communications | Interactive media | Public consultation | Public engagement | Renewable energy | Sustainable development | GREEN & SUSTAINABLE SCIENCE & TECHNOLOGY | SMART GRID TECHNOLOGIES | ENERGY & FUELS | BEHAVIOR | PUBLIC-PARTICIPATION | SOCIAL ACCEPTANCE | BRAND COMMUNITIES | WORD-OF-MOUTH | MEDIA | TRUST | COMMUNICATION | Consumer behavior | Green technology
Journal Article
Journal of Marketing Research, ISSN 0022-2437, 8/2000, Volume 37, Issue 3, pp. 318 - 330
Different streams of research offer seemingly conflicting predictions as to the effects of analyzing reasons for preferences on the attitude-behavior link. The... 
THOUGHT | JUDGMENT | MEASURING INTENT | MEMORY | ACCOUNTABILITY | ACCESSIBILITY | RECALL | BUSINESS | OBJECT | CONFIDENCE | ATTITUDE-BEHAVIOR CONSISTENCY | Brand choice | Consumer behavior | Research | Reasoning | Market surveys | Analysis | Studies | Market research | Consumer attitudes | Preferences
Journal Article
European Journal of Marketing, ISSN 0309-0566, 05/2017, Volume 51, Issue 5/6, pp. 1029 - 1048
Purpose Focusing on firm-initiated brand communities, the purpose of this paper is to systematically examine the influence of brand community rejection on... 
Brand evaluation | Brand strength | Psychological reactance | Brand community rejection | BEHAVIOR | BUSINESS | SOCIAL EXCLUSION | SELF-ESTEEM | RESPONSES | IMPACT | COMPETITION | CONSUMER CHOICE | REFERRAL REWARD PROGRAMS | ENGAGEMENT | Product management | Customer satisfaction | Analysis | Hypothesis testing | Studies | Brands | Market research | Consumer behavior | Luxuries
Journal Article
1999, ISBN 9780761916970, xvii, 590
Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on:... 
Advertising | Consumer behavior | Marketing | Business & Management | Brand name products
Book
2010, Marketing and consumer psychology series, ISBN 9781841697598, cm.
Book
The New York Times, ISSN 0362-4331, 07/2005, p. C1
Ms. [Martha Stewart]'s five months of home detention, which followed five months in federal prison for her obstruction-of-justice conviction in the ImClone... 
Officials and employees | Computer services industry | Investor relations | Management | Securities | Finance | Stock prices | Securities analysis | Consumer goods | Turnaround management
Newspaper Article
Computers in Human Behavior, ISSN 0747-5632, 09/2012, Volume 28, Issue 5, pp. 1755 - 1767
► Brand communities on social media have positive effects on community markers. ► Community markers have positive effects on value creation practices. ► Brand... 
Value creation practices | Brand community | Brand loyalty | Brand trust | Community markers | Social media | MODEL | PSYCHOLOGY, EXPERIMENTAL | PSYCHOLOGY, MULTIDISCIPLINARY | ONLINE TRUST | EXPLORATION | CUSTOMER | ANTECEDENTS | CONSUMPTION | Consumer behavior | Brand name products | Brand image
Journal Article
International Marketing Review, ISSN 0265-1335, 06/2007, Volume 24, Issue 3, pp. 313 - 329
Purpose - The "brand community" concept believes that the meaning of the brand transcends national boundaries. However, such an assumption presents challenges... 
Brands | Communities | Culture | CONSUMER RESEARCH | BUSINESS | brands | culture | CONSUMPTION | communities | Economic aspects | Communitarianism | Brand identity | Interpretation and construction | Studies | Brand names | Games | Manufacturers | Marketing management | Cultural differences | International
Journal Article
Marketing Letters, ISSN 0923-0645, 9/2015, Volume 26, Issue 3, pp. 237 - 243
In a lead article published by the Journal of Marketing Research in 2007, Bergkvist and Rossiter (Journal of Marketing Research 44:175–84, 2007) recommend that... 
Measurement | Validity | Psychometrics | BUSINESS | Reliability | Studies | Market research | Consumer attitudes
Journal Article
International Journal of Information Management, ISSN 0268-4012, 04/2014, Volume 34, Issue 2, pp. 123 - 132
Journal Article
International Journal of Research in Marketing, ISSN 0167-8116, 2006, Volume 23, Issue 2, pp. 141 - 154
Based on behavioral decision-making literature, we suggest that including specific alternatives in comparison sets may increase the perceived relative... 
Comparison advertising | Consumer preferences | Context effect | VARIETY | DECISION | comparison advertising | BUSINESS | context effect | CLAIM VARIATION | CHOICE | MODELS | PREFERENCES | HYPOTHESIS | REASONS | ASSORTMENT | consumer preferences | JUDGMENTS | Psychological aspects | Research | Brand name products | Advertising | Consumer behavior | Analysis
Journal Article
Social Responsibility Journal, ISSN 1747-1117, 10/2015, Volume 11, Issue 4, pp. 690 - 701
Purpose – This study aims to explore the relationship between the consumer perceptions of corporate social responsibility (CSR) and the buying behaviour in the... 
Strategy | Corporate social responsibility | Business ethics | Factorial analysis | Brand purchase | Regression | Social responsibility | Consumer decision process | Economics | Studies | Purchase options | Corporate responsibility | Research | Behavior | Brand image | Statistics | Marketing
Journal Article