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2012, ISBN 9781107015432, xiv, 153
"This book is about preferences, principally as they figure in economics. It also explores their uses in everyday language and action, how they are understood... 
Value | Preferences (Philosophy) | Consumers' preferences | Rational choice theory
Book
2016, Econometric society monographs, ISBN 1107458110, Volume no. 56., xix, 218 pages
Pioneered by American economist Paul Samuelson, revealed preference theory is based on the idea that the preferences of consumers are revealed in their... 
Revealed preference theory | Econometric models | Consumption (Economics) | Consumers' preferences | Econometrics
Book
2006, ISBN 0521542200, xviii, 790
One of the main themes that has emerged from behavioral decision research during the past three decades is the view that people's preferences are often... 
Choice (Psychology) | Psychology
Book
2007, 2nd ed., Studies in economic theory, ISBN 9783540341826, xii, 283
The utility maximization paradigm forms the basis of many economic, psychological, cognitive and behavioral models. However, numerous examples have revealed... 
Utility theory | Decision making | Consumers' preferences | Economics | Economics/Management Science | Game Theory, Economics, Social and Behav. Sciences | Economic Theory | Economic development
Book
2017, 1, ISBN 9781315267821, x, 127 pages
It is a marketing truism that products should be shaped around the preferences of customers, not designers, and that a design or advert that is effective with... 
Psychological aspects | Psychology | Consumers | Marketing | Design | Ergonomics & Human Factors | Consumer Behaviour | Brand Management
Book
2011, 1st ed., Routledge advances in management and business studies, ISBN 0415896983, Volume 50, cm.
In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro’s government reluctantly instituted a series of reforms to compensate for... 
Consumer Behaviour | Advertising | Management and Accounting | Business | Brand choice - Cuba | Brand choice | Consumers' preferences | Marketing
Book
Journal of Marketing Research, ISSN 0022-2437, 8/2007, Volume 44, Issue 3, pp. 347 - 356
The authors propose that consumer choices are often systematically influenced by preference fluency (i.e., the subjective feeling that forming a preference for... 
Consumer research | Observational research | Social psychology | Questionnaires | Typographic fonts | Consumer choice | Mediation | Marketing | Judgment | Personality psychology | BUSINESS | DECISION-MAKING | PERCEPTUAL FLUENCY | INFORMATION | JUDGMENTS | Analysis | Consumer preferences | Heuristic
Journal Article
Journal of Economic Literature, ISSN 0022-0515, 06/2009, Volume 47, Issue 2, pp. 448 - 474
Journal Article
08/2006, ISBN 0521542200, Volume 80, Issue 1, 14
Axiomatic theories of choice introduce preference as a primitive relation, which is interpreted through specific empirical procedures such as choice or... 
Betting | Cash equivalents | Utility models | Economic theory | Experiment design | Cash | Rational choice theory | Selling price | Observed choices | Term weighting | J GY ECONOMICS | Decision-making | Models | Change | Cost (Economics) | Pricing | Consumer preferences | Economics | Pattern | Economic models | Gambling | Statistical analysis | Factors | Probability | Studies | Prices | Consumer behavior | Winners | Payoffs | Preferences
Book Chapter
The Journal of Economic Perspectives, ISSN 0895-3309, 4/2018, Volume 32, Issue 2, pp. 155 - 172
Journal Article