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1. The IABC handbook of organizational communication
: a guide to internal communication, public relations, marketing, and leadership
by Gillis, Tamara L
2006, 4th ed., ISBN 0787980803, 546
Communication in organizations
Book
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2. Professionalizing public relations
: history, gender and education
by Fitch, Kate, author
2016, Palgrave pivot, ISBN 9781137573094, xix, 154 pages
This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the... 
History | Study and teaching | Public relations | Wirtschaftsgeschichte | Australien | Geschlecht | Wirtschaft | Öffentlichkeitsarbeit | Studium | Management science
Book
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3. PR--a persuasive industry?
: spin, public relations and the shaping of the modern media
by Morris, Trevor and Goldsworthy, Simon
2008, 1st ed. 2008, ISBN 9780230205840, xiii, 204
Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and... 
Public relations | Business & Management | Management science | International Business | Business and Management | Corporate Communication/Public Relations | Business Strategy/Leadership | Marketing
Book
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4. North American perspectives on the development of public relations
: other voices
by Watson, Tom, 1950
2017, National perspectives on the development of public relations, ISBN 9781349950447, xv, 141 pages
This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic... 
History | Public relations | Management science | Corporate Communication/Public Relations | International Business | Business and Management
Book
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5. Perspectives on public relations historiography and historical theorization
: other voices
by Watson, Tom, 1950- editor
2015, National perspectives on the development of public relations, ISBN 1137404361, xi, 117
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of... 
Public relations | Historiography | Development economics
Book
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6. Middle Eastern and African perspectives on the development of public relations
: other voices
by Watson, Tom, 1950- editor
2014, National persectives on the development of public relations, ISBN 1137404272, xiv, 156
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of... 
Public relations | International economics
Book
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7. Latin American and Caribbean perspectives on the development of public relations
: other voices
by Watson, Tom, editor
2014, Palgrave Pivot, ISBN 1137404302, xiii, 101
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of... 
Public relations | Latin America
Book
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8. Trust, social relations and engagement
: understanding customer behaviour on the Web
by Padua, Donatella
2012, ISBN 0230391249, xxvii, 231
"Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement... 
Relationship marketing | Internet marketing | Consumer behavior | Customer relations | Valuation | Business enterprises | Business Communication/General | Customer Relations | Strategy | Industries/Media & Communications Industries | Sales & marketing | Organizational theory & behaviour | Business strategy | Management science
Book
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9. The rise of the new East
: business strategies for success in a world of increasing complexity
by Simpfendorfer, Ben
2014, ISBN 113737005X, 229
"Influential author and Financial Times columnist Ben Simpfendorfer on the next generation of thinking on the East, and how business leaders can operate in a... 
East Asia Commerce | BUSINESS & ECONOMICS / Business Communication / General | Commerce | East Asia | International economic relations | BUSINESS & ECONOMICS / International / General | South Asia Foreign economic relations | Economic history | South Asia | East Asia Foreign economic relations | South Asia Economic conditions | South Asia Commerce | East Asia Economic conditions | 2000 - 2099 | Asian Business | International Business and Management | Multinationals | Business strategy | Strategic Planning | Organizational Development | East; Asia; Middle East; complexity | Management science | Economic conditions | Foreign economic relations
Book
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10. Customer experience
: future trends and insights
by Shaw, Colin, 1958 and Dibeehi, Qaalfa and Walden, Steven
2010, ISBN 9780230247819, xvii, 199
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in... 
Customer relations | Management | Sales management
Book
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11. Cross-cultural communication
: theory and practice
by Hurn, Brian J., 1937 and Tomalin, Barry, 1942
2013, ISBN 9780230391130, xviii, 308
A comprehensive survey of the key areas of research in cross-cultural communication, based on the authors' experience in organizing and delivering courses for... 
Intercultural communication | Public relations
Book
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12. Public relations for the new Europe
by Morris, Trevor and Goldsworthy, Simon
2008, ISBN 9780230205833, xvii, 246
This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or... 
Crisis management | Public relations | Mass media | Management science | Public relations and politics
Book
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13. Business essentials for strategic communicators
: creating shared value for the organization and its stakeholders
by Ragas, Matthew W., 1977 and Culp, Ron, 1947- author
2014, 1st edition., ISBN 9781137387738, xx, 211
Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to... 
Economics | Business communication | Communications | Corporate culture | Public relations | Finance
Book
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14. Return of the hustle
: the art of marketing with music
by Sheinkop, Eric
2016, ISBN 9781137582003, xi, 238
Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever... 
Branding (Marketing) | Music in advertising | Management science | Business and Management | Organization | Corporate Communication/Public Relations | Market Research/Competitive Intelligence | Customer Relationship Management | Business Strategy/Leadership | Marketing
Book
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15. Do we need HR?
: repositioning people management for success
by Sparrow, Paul author and Cooper, Cary L. author and Hird, Martin, author
2015, ISBN 1137002328, xii, 286 pages
"This practical book explores the position of HR, asking pivotal questions such as: does making HR a separate business function still make sense? Should HR... 
Strategisches Management | BUSINESS & ECONOMICS / Human Resources & Personnel Management | BUSINESS & ECONOMICS / Business Communication / General | BUSINESS & ECONOMICS / Management | BUSINESS & ECONOMICS / Organizational Development | Personnel management | BUSINESS & ECONOMICS / International / General | Personalentwicklung | Humanvermögen
Book
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16. Brand hate
: navigating consumer negativity in the digital world
by Kucuk, S. Umit author
2016, ISBN 3319415182, ix, 141 pages
This book focuses on the concept of "brand hate" and consumer negativity in today's digital markets. 
Psychological aspects | Branding (Marketing) | Consumer behavior | Customer loyalty | Brand name products | Management science
Book
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17. Saving face in business
: managing cross-cultural interactions
by Merkin, Rebecca S., author
2018, ISBN 9781137591739, xiii, 285 pages
This book explains the subtle maneuvers of what researchers call "facework" and demonstrates the vital role it plays in the success or failure of... 
Business communication | International business enterprises | International Business | Business and Management | Corporate Communication/Public Relations | Cultural Studies | Negotiation in business
Book
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18. COMPETITIVE IDENTITY: THE NEW BRAND MANAGEMENT FOR NATIONS, CITIES AND REGIONS
by ANHOLT, SIMON
2007, ISBN 0230500285
Book
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19. Communication in organizational environments
: functions, determinants and areas of influence
by Rogala, Anna, author and Białowąs, Sylwester, author
2016, 1st ed. 2016, ISBN 1137547030, xxv, 254 pages
This book showcases an interdisciplinary and comprehensive study of the issues related to communication in corporate environments. Including perspectives from... 
Communication in organizations | Communication | Business and Management | Organization | Corporate Communication/Public Relations | Business Strategy/Leadership | Human Resource Management
Book
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20. The dominant influence of marketing in the 21st century
: the marketing leviathan
by Kitchen, Philip J
2013, ISBN 9780230296831, xiv, 138
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are... 
Internet marketing | Customer service | Marketing | Management science
Book
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