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Publication Date Publication Date
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2016, Palgrave pivot, ISBN 9781137573094, xix, 154 pages
This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the... 
History | Study and teaching | Public relations | Wirtschaftsgeschichte | Australien | Geschlecht | Wirtschaft | Öffentlichkeitsarbeit | Studium | Management science
Book
2008, 1st ed. 2008, ISBN 9780230205840, xiii, 204
Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and... 
Public relations | Business & Management | Management science | International Business | Business and Management | Corporate Communication/Public Relations | Business Strategy/Leadership | Marketing
Book
2017, National perspectives on the development of public relations, ISBN 9781349950447, xv, 141 pages
This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic... 
History | Public relations | Management science | Corporate Communication/Public Relations | International Business | Business and Management
Book
2015, National perspectives on the development of public relations, ISBN 1137404361, xi, 117
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of... 
Public relations | Historiography | Development economics
Book
2014, National persectives on the development of public relations, ISBN 1137404272, xiv, 156
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of... 
Public relations | International economics
Book
2014, Palgrave Pivot, ISBN 1137404302, xiii, 101
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of... 
Public relations | Latin America
Book
2010, ISBN 9780230247819, xvii, 199
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in... 
Customer relations | Management | Sales management
Book
2013, ISBN 9780230391130, xviii, 308
A comprehensive survey of the key areas of research in cross-cultural communication, based on the authors' experience in organizing and delivering courses for... 
Intercultural communication | Public relations
Book
2008, ISBN 9780230205833, xvii, 246
This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or... 
Crisis management | Public relations | Mass media | Management science | Public relations and politics
Book
2014, 1st edition., ISBN 9781137387738, xx, 211
Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to... 
Economics | Business communication | Communications | Corporate culture | Public relations | Finance
Book
2016, ISBN 9781137582003, xi, 238
Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever... 
Branding (Marketing) | Music in advertising | Management science | Business and Management | Organization | Corporate Communication/Public Relations | Market Research/Competitive Intelligence | Customer Relationship Management | Business Strategy/Leadership | Marketing
Book
2016, ISBN 3319415182, ix, 141 pages
This book focuses on the concept of "brand hate" and consumer negativity in today's digital markets. 
Psychological aspects | Branding (Marketing) | Consumer behavior | Customer loyalty | Brand name products | Management science
Book
2018, ISBN 9781137591739, xiii, 285 pages
This book explains the subtle maneuvers of what researchers call "facework" and demonstrates the vital role it plays in the success or failure of... 
Business communication | International business enterprises | International Business | Business and Management | Corporate Communication/Public Relations | Cultural Studies | Negotiation in business
Book
2016, 1st ed. 2016, ISBN 1137547030, xxv, 254 pages
This book showcases an interdisciplinary and comprehensive study of the issues related to communication in corporate environments. Including perspectives from... 
Communication in organizations | Communication | Business and Management | Organization | Corporate Communication/Public Relations | Business Strategy/Leadership | Human Resource Management
Book
2013, ISBN 9780230296831, xiv, 138
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are... 
Internet marketing | Customer service | Marketing | Management science
Book
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