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2014, 1, ISBN 0415739799, xiv, 166
.... This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed, and measured... 
Corporate sponsorship | Sports sponsorship | Performing arts sponsorship | Special events | Marketing | Sport & Leisure Industries | Sports Management | Services Marketing | Sports Business | Marketing Communications | Brand Management | Sports Marketing | Events Management | Arts Administration | Events Marketing | Advertising | Advertising Industry
Book
Public health nutrition, ISSN 1368-9800, 04/2018, Volume 21, Issue 6, pp. 1176 - 1185
Journal Article
BMJ, ISSN 0959-8146, 10/2016, Volume 355, p. i5585
Media focus on a sponsor of the RCGP conference has raised fresh questions about funding of medical meetings, Zosia Kmietowicz reports 
MEDICINE, GENERAL & INTERNAL | Financial Support | Humans | Congresses as Topic - economics | General Practice - organization & administration | United Kingdom | Industry - economics | Marketing of Health Services
Journal Article
The Journal of consumer research, ISSN 1537-5277, 2006, Volume 33, Issue 3, pp. 312 - 321
Corporate sponsorship of events contributes significantly to marketing aims, including brand awareness as measured by recall and recognition of sponsor‐event pairings... 
Press releases | Sponsorship | Entertainment | Musical articulation | Memory | Brands | Experiment design | Rock festivals | Music festivals | Marketing | RECALL | PROMINENCE | BUSINESS | IDENTIFICATION | BRAND EQUITY | Corporate sponsorship | Forecasts and trends | Event marketing | Social aspects | Methods | Consumer preferences
Journal Article
American journal of preventive medicine, ISSN 0749-3797, 2017, Volume 52, Issue 1, pp. 20 - 30
.... Although corporate sponsorship by tobacco and alcohol companies has been studied extensively, there has been no systematic attempt to catalog sponsorship activities of soda companies... 
Internal Medicine | UNITED-STATES | MEDICINE, GENERAL & INTERNAL | OBESITY | PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH | SWEETENED BEVERAGES | Societies, Medical - ethics | United States | Organizations, Nonprofit - economics | Organizations, Nonprofit - ethics | Lobbying | Carbonated Beverages | Food Industry - economics | Societies, Medical - economics | Corporate sponsorship | Tobacco industry
Journal Article
Journal of marketing, ISSN 1547-7185, 2018, Volume 70, Issue 4, pp. 154 - 169
... liking for the sponsorship, and bolster or undermine the firm's equity. They also show that communications decisions can mitigate the negative effects of low fit. Finally, they show that sponsorship effects can persist for as long as a year despite day-to-day exposure to other brand communications. 
Consumer research | Sponsorship | Nonprofit organizations | Donations | Pet food | Psychological attitudes | Special Olympic games | Brands | Business structures | Marketing | ALLIANCES | CREDIBILITY | ATTITUDE ACCESSIBILITY | CONSUMER | PROMINENCE | BUSINESS | PERSUASION KNOWLEDGE | BRAND EXTENSIONS | VALIDITY | PERCEPTIONS | COMPANY | Economic aspects | Corporate sponsorship | Management | Marketing management | Brand identity | Methods
Journal Article
07/2007, ISBN 0080550126, 241
Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners... 
Portfolio management | Sports sponsorship | Sports
Book
Journal of the Academy of Marketing Science, ISSN 1552-7824, 2011, Volume 40, Issue 6, pp. 807 - 820
Journal Article
2014, ISBN 0415533872, 160
This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed... 
Events Planning | Sponsorship | Events Marketing | Special events - Management | Corporate sponsorship | Special events
eBook
2005, Sport, commerce and culture, ISBN 9781845200800, x, 326
Book
Journal Article
2011, 1. Aufl., ISBN 9780470979846, 266
The Sponsorship Handbookis a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching... 
Business & Economics | Sales & Selling | Corporate sponsorship
eBook
International journal of mental health and addiction, ISSN 1557-1882, 2017, Volume 16, Issue 2, pp. 404 - 419
.... The purpose of the present paper is to tackle the extended definition of the gamblification of sport using sponsorship and partnership deals of gambling, forex trading, and fantasy gaming as a proxy... 
Public Health | Gambling | Sports betting | Community and Environmental Psychology | Marketing | Medicine & Public Health | Health Psychology | Psychology, general | Rehabilitation | Forex trading | Fantasy gaming | Psychiatry | Advertising | AUSTRALIA | INTERNET | INDUSTRY | PSYCHIATRY | GAMES | SUBSTANCE ABUSE | PSYCHOLOGY, CLINICAL | ATTITUDES | SPORTS | ILLUSION | MEDIA | GAMBLERS | CONSUMPTION | Corporate sponsorship | Soccer | Foreign exchange | Original
Journal Article