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2014, 1, ISBN 0415739799, xiv, 166
Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals... 
Corporate sponsorship | Sports sponsorship | Performing arts sponsorship | Special events | Marketing | Sport & Leisure Industries | Sports Management | Services Marketing | Sports Business | Marketing Communications | Brand Management | Sports Marketing | Events Management | Arts Administration | Events Marketing | Advertising | Advertising Industry
Book
Web Resource
2013, ISBN 147250738X, 278
The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its... 
History | Corporate sponsorship | Great Britain
Book
2014, ISBN 0415739799
"Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the... 
Corporate sponsorship | Performing arts sponsorship | Sports sponsorship | Special events | Marketing
Web Resource
2005, Sport, commerce and culture, ISBN 9781845200800, x, 326
Book
2016, SAGE video tutorials, ISBN 1473988632
Professor Lisa Delpy Neirotti describes a step-by-step approach to securing corporate partnerships. She explains the perspectives of both the recipient and the... 
Corporate sponsorship
Video Recording
EUROPEAN JOURNAL OF MARKETING, ISSN 0309-0566, 2015, Volume 49, Issue 5-6, pp. 874 - 893
Purpose - The purpose of this paper is to extend sponsorship literature by investigating the role of the fit construct and perceived sponsorship portfolio size... 
Sponsorship network | NETWORK | ARTICULATION | INTERNET | PROMINENCE | BUSINESS | IDENTIFICATION | Fit | SOCIAL SPONSORSHIPS | Consumer behavior | IMPACT | Sponsorship portfolio size | CONSUMER | CONGRUENCE | BRAND EQUITY | Corporate sponsorship | Analysis | Person-environment fit | Public opinion | Event marketing | Methods
Journal Article
11/2014, 2015, Strategie, Marketing und Informationsmanagement, ISBN 9783658072490, 370
​Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image transfer from an... 
Product management | Branding (Marketing) | Economics/Management Science | Market Research | Management/Business for Professionals | Marketing
eBook
10/2014, 2015, Applied Marketing Science / Angewandte Marketingforschung, ISBN 3658076836, 196
Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review.... 
Corporate sponsorship | Research | Marketing research | Advertising | Communication | Economics/Management Science | International Economics | Management/Business for Professionals | Marketing
eBook
Journal of Sport Management, ISSN 0888-4773, 2013, Volume 27, Issue 4, pp. 288 - 302
Sponsorship studies have generally been focused on attitudinal measures of fan loyalty to understand the reactions to abstract sponsors. This study examines... 
BRAND IMAGE | SPORT SCIENCES | FAN LOYALTY | MANAGEMENT | INVOLVEMENT | IDENTIFICATION | RESPONSES | SATISFACTION | CREDIBILITY | EMOTIONS | HOSPITALITY, LEISURE, SPORT & TOURISM | PSYCHOLOGICAL COMMITMENT | BENEFITS | Studies | Sponsors | Brand loyalty | Corporate sponsorship | Professional soccer | Consumer attitudes | Sports fans | Attitudes
Journal Article
Journal of Hepatology, ISSN 0168-8278, 11/2017, Volume 67, Issue 5, pp. ii - ii
Journal Article
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