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2007, ISBN 9780199229833, xiii, 272
Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic... 
International business enterprises | Customer relations | Management | Business & Management | business strategy | Multinational companies | Customer | Strategic | Total business | Global customers | Globally integrated approach | Global customer management programmes | Multinational customers | Supplier | Global strategy
Book
2003, ISBN 9783540440017, xi, 172
Book
Marketing Science, ISSN 0732-2399, 11/2006, Volume 25, Issue 6, pp. 560 - 580
Given the growth of the service sector, and advances in information technology and communications that facilitate the management of relationships with... 
service quality | service demand | services marketing | customization | word of mouth | relationship marketing | customer retention | customer relationship management | pricing of services | customer equity | customer satisfaction | e-service | service productivity | complaint management | return on quality | service guarantees | service design | customer lifetime value | Relationship marketing | Customers | Customer satisfaction | Review Article | Building customization | Financial management | Equity | Customer retention | Modeling | Marketing | Marketing strategies | Services marketing | Customization | E-service | Service demand | Service design | Service productivity | Service guarantees | Pricing of services | Service quality | Complaint management | MULTIPLE-ITEM SCALE | RELATIONSHIP MANAGEMENT | SHAREHOLDER VALUE | BUSINESS | INTENSIFY RETAIL COMPETITION | PRICE DISPERSION | E-COMMERCE | REVENUE MANAGEMENT | RETURNS POLICIES | FINANCIAL SERVICES | services marketing; relationship marketing; customer satisfaction; service quality; service productivity; customization; service design; e-service; service demand; pricing of services; service guarantees; complaint management; customer retention; customer relationship management; word of mouth; customer lifetime value; customer equity; return on quality | Evaluation | Usage | Services industry | Models | Management | Quality management | Studies | Customer relationship management | Quality of service
Journal Article
2011, Wiley & SAS business series, ISBN 047064754X, xx, 284
"A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful... 
Telecommunication | Social networks | Customer relations | Technological innovations | Customer services | Strategic Planning | BUSINESS & ECONOMICS | Sales & Marketing | Social Media | Analytics
Book
eJournal
Journal Article
2012, 1, ISBN 0801477670, x, 174
"Transnational customer service workers are an emerging touchstone of globalization given their location at the intersecting borders of identity, class,... 
Service industries workers | Customer services | Call center agents | Social aspects | International business enterprises | Identity (Psychology) | Social conditions | Intercultural communication | Sociology | India
Book
2014, ISBN 9780521124324, xxvi, 225
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant... 
Customer relations | Customer services | Service industries | Philsophy | Philosophy
Book
2008, ISBN 0754671569, ix, 204
Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of... 
Customer relations | Management | Quality Management | Brand Management | Library & Information Science | Marketing
Book
2011, ISBN 9780300165012, xi, 234
"The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what... 
Technological innovations | Customer services | Consumer profiling | Advertising | Marketing | Sociology | Marketing & Advertising
Book
2014, 1st edition., Marketing strategy collection, ISBN 9781606496961, 156
Book